INDIA’S LARGEST
ENTERTAINMENT PLATFORMS
MX PLAYER & MX TAKATAK LEAD THE WAY
MX TAKATAK
MX PLAYER
Top Entertainment
platforms April 2021*
Platform
Youtube
YEAR
APP
2019
MX PLAYER
2020
MX PLAYER
RAN
K
1
MX
Player
Hotstar
2
Jio TV
4
Google Play Music
5
3
Amazon Prime video 6
Netflix
7
Google Play Movies
8
Spotify
9
Zee
5
10
Ranking in terms of Monthly Active Users
MX REVENUE PROJECTIONS
THE EVERYTAINMENT
APP
FY 2020-21
3
THE EVERYTAINMENT APP : 5 SERVICES 1 APP
CASUAL GAMES
MX TAKATAK
25Mn+ songs from the best of
150+
the music world, independent
albums and exclusive content to
suit everyone’s taste
Hyper casual and Multiplayer games
SHORT VIDEOS
Over 1000+ exclusive
influencers and 10Mn
content creators
MEDIA PLAYER
OTT
AUDIO STREAMING
Local / Personal Video
Consumption Platform
Supporting more than 23 file
formats
OTT platform with 300k+
hours of streaming content
along with 50 originals across
premium fiction, comedy, drama,
reality
Available on the Main app and Beta app
We have a Large Distribution Footprint with a Unique
and Diverse User Base
Platform – Key Metrics
Large and Diversified User Base1
WHO IS THE MX PLAYER USER?
AGE GROUP
North
MAU 39%
200M
MAUs
East
MAU 22%
31%
18-24
500Mn
Installs
39%
25-34
30%
35+
GENDER
45m Min
Avg. Daily
Watchtime
West
MAU 17%
South
MAU 22%
83%
17%
Non-Metro: 52% || Metro: 48%
MX Player’s focus on this unique and untapped audience provides huge growth potential across India
5
MX PLAYER has been leading OTT category since
Jan’20
Avg Monthly App MAU (Mn)
Avg Monthly App DAU (Mn)
Jan'20 Feb'20 Mar'20 Apr'20 May'20 Jun'20 Jul'20 Aug'20 Sep'20 Oct'20 Nov'20 Dec'20 Jan'21 Feb'21 Mar'21 Apr'21 May'21
MX Player
Hotstar
Sony LIV
Voot
ZEE5
MX Player
Hotstar
Sony LIV
Voot
ZEE5
Our LOCAL MEDIA PLAYER is the oldest and most
trusted video player focused on the Indian Audience
Local File Player – Key Features
Local File Player – Easy to use Gesture Based Controls
The first to provide gesture-based video-controls for a seamless playback experience
while playing personal content through the media player
23 File Formats
supported
Content discoverability
Trending videos, Top Games, Top
music visible on home tab
making it easier for user to
consume trending content
Our Premium Video Offering is the #1 Video
Streaming Platform in India
Video Streaming – Key Metrics
50Mins
CONTENT CONSUMPTION: TOP LANGUAGES
TELUGU
65%
Avg. Daily Watchtime
12%
Others
TAMIL
9%
14%
300,000 Hrs
Library Content
CONTENT CONSUMPTION : TOP GENRES
50+
Originals
Metrics as of May’21
news
news
news
ROMANCE
CRIME
THRILLER
DRAMA
news
FAMILY
Our Music Offering Continues to Show High
Engagement on the Platform
Music – Launched in partnership with Gaana
MUSIC CONSUMPTION : Top Languages
BHOJPURI
55%
10%
31M minutes
PUNJABI
Avg. Daily
Streaming Time
25M
ENGLISH
6%
20%
MUSIC CONSUMPTION : Top Genres
Tracks
BOLLYWOOD HITS
30%
Note: Metrics as of May’21
INDI POP
25%
PUNJABI POP
15%
TAMIL FILM MUSIC
5%
Our Casual Gaming Offering has Shown Strong
Growth since Launch
Gaming – Key Metrics
Top Performing Games
ARCADE GAMES
PUZZLE GAMES
BATTLE GAMES
30+
Gameplays/user/day
60mins+
Playtime / DAU
SPORTS GAMES
100+
Games
Note: Metrics as of May’21
BOARD GAMES
Our Short Video Offering has Achieved Virality Since
Launch
MX TakaTak – Key Metrics1
MX TakaTak – Trending Content
350M+
Total Installs
news
news
news
DANCE
BOLLYWOOD
COMEDY
news
450 Mn Minutes
Daily Engagement
150M+
MAU
1.1B+
Cumulative Video
Downloads
1000+
Engaged KOLs2
Metrics as of May’21
INDIA’S FAVORITE CELEBS on MX TAKATAK
TECH
CONTENT STRATEGY
300,000HRS OF
BRAND SAFE
PREMIUM PROGRAMMING
The Biggest TV Shows
The Biggest Web Shows
The Biggest International Shows
BRAND SAFE PREMIUM WEB SHOWS
200M – 500M Views
(From Launch till date)
1.3BN+ VIEWS
(From Launch till date)
IMDb Rating
IMDb Rating
7.9
IMDb Rating
8.0
IMDb Rating
100M - 200M Views
(From Launch till date)
8.1
IMDb Rating
7.8
IMDb Rating
7.9
IMDb Rating
9.2
8.0
IMDb Rating
Upto 100M Views (From Launch till date)
8.0
IMDb Rating
8.6
IMDb Rating
8.8
IMDb Rating
8.8
MX ORIGINALS & EXCLUSIVE CALENDAR
FY22 : Q2
EK THI BEGUM S2
GENRE: Crime, Thriller
LANGUAGE: Hindi
KAAND
GENRE: Crime, Drama
LANGUAGE: Hindi
COLLEGE DIARIES
GENRE: Drama
LANGUAGE: Hindi
FY22 : Q2
RAKTANCHAL S2
GENRE: Crime, Thriller
LANGUAGE: Hindi
ANGADIYA
GENRE: Drama, Comedy
LANGUAGE: Gujarati
DHARAVI BANK
GENRE: Crime, Action
LANGUAGE: Hindi
CAGES
GENRE: Crime, Action
LANGUAGE: Hindi
FY22 : Q3
TOP ACTORS & DIRECTORS on MX ORIGINALS
Bobby Deol
Aashram
Gul Panag
Pawan & Pooja
Prakash Jha
Director:Aashram
Mandira Bedi
Thinkistan
Ronit Roy
Lockdown Rishtey
Prateik Babbar
Chakravyuh
Ramya Krishnan
Queen
Shashanka Ghosh
Director: Hey Prabhu
Gautham Menon
Director:Queen
Bipasha Basu
Dangerous
Ranveer Shorey
HIGH
Sunny Leone
Bullets
Naveen Kasturia
Thinkistan &
Runaway Lugaai
Deepti Naval
Pawan & Pooja
Swwapnil Joshi
Samaantar
N Padmakumar
Director:Thinkistan
Vikram Bhatt
Director: Naked
Kunal Kohli
Director: Ramyug
Vishal Dadlani
Times Of Music
Mahesh Manjrekar
Pawan & Pooja
Shameen Tandon
Director: Express Yourself
CONTENT PARTNERS
WEB SERIES
Alric Production
International Partnership
3500+ Hours
Live TV 250+ Channels
Music 5000+ Hours
News 8000+ Hours
GEC & REGIONAL TV
MOVIES
TOP WEB SERIES: LICENSED PARTNERS
BIGGEST SHOWS FROM AROUND THE WORLD
TURKISH, KOREAN, SPANISH, PAKISTANI & JAPANESE SHOWS
MEASUREMENT & TRANSPARENCY
PARTNERS
Impressions & Click Tracking
DMP Partners
Brand Lift Studies
Brand Safety, Viewability and Ad Fraud
PRECISE ACTIONABLE AUDIENCE SEGMENTS
BUSINESS
PROFESSIONALS
DINING OUT
SHOPAHOLICS
60 Mn
40Mn
COOKING
ENTHUSIASTS
FOODIES
135Mn
MOVIE LOVERS
79 Mn
64 Mn
BUSINESS
PROFESSIONALS
MUSIC LOVER
86 Mn
40 Mn
GAMING
ENTHUSIASTS
84Mn
93 Mn
TECH SAVVY
98 Mn
TRAVEL BUFF
83 Mn
NEWS READERS
116 Mn
TV LOVER
HEALTH & FITNESS
BUFFS
86 Mn
74 Mn
CRICKET
ENTHUSIASTS
38 Mn
OPPORTUNITIES
FOR
BRANDS
HIGH IMPACT &
ENGAGEMENT BUYS
EVERYTAINMENT PACKAGE
High impact package providing brand opportunity to engage with audiences across their entertainment journey
Video + Games + Music + Short Video
MEDIA PLAYER
INTERSTITIAL
OTT TAB
LEAD BANNER + OTT MASTHEAD
CAROUSEL BANNER
GAMES TAB
INSTREAM
VIDEO AD
MX PLAYER APP
FEATURE
PANEL
REWARDED
VIDEO
AUDIO TAB
AUDIO ADS
MX TAKATAK
IN-FEED
VIDEO
MX TAKATAK APP
PLATFORM ROADBLOCK
OTT + MEDIA PLAYER MASTHEAD
High impact roadblock with presence across both media player as well as OTT
REACH : 16-18Mn
MEDIA PLAYER
OTT HOME PAGE
WEB SHOWS TAB
TV TAB
MOVIES TAB
MUSIC TAB
GAMES TAB
TIL ONE PACKAGE
MX PLAYER + MX TAKATAK + TIMES NEWS+GAANA + ILN + CRICBUZZ
Premium package offering presence across MX player, MX Takatak, Times News , Economic Times, Cricbuzz , Gaana , MensXP, iDIVA
175M Imp per day || 35M reach across
+
+
+
[ Including all languages}
+
+
+
+
REACH & FREQUENCY
BUYS
MX PLAYER offers wide reach and deep targeting across both offline
and online tabs using multiple ad-formats of different sizes across
both display and video
HIGH REACH + HIGH SOV VIDEO CAMPAIGN
REWARDED VIDEO
MX TAKATAK
+
+
+
INSTREAM VIDEO
AUDIO TAB
GAMES TAB
OTT TAB
COMPANION AD with
VIDEO
IN FEED*
FULL SCREEN TAKEOVERS
MX PLAYER
INTERSTITIAL
MEDIA PLAYER &
GAMING
MX TAKATAK
APP OPEN*
DISPLAY ads
INTERSTITIAL
320x480
LEAD BANNER
320x250
PRIME BANNER
320x100
CAROUSEL OTT
BANNER
NATIVE OTT TRAY
COMPANION AD
CONTENT HOSTING
&
LIVE STREAMING
MX PLAYER & MX TAKATAK can be used as a distribution channel for
existing brand content thereby helping brand drive engagement ,
awareness as well as viewership metrices
MX PLAYER : CONTENT HOSTING
Elements
•
•
•
Content hosted on Home and Other
tabs – carousel and content trays used
for discoverability
User directed to the content with
the help of Programming
Content will be hosted on MX PLAYER across
the OTT Home Page and other Tabs
Content will get presence across carousel and
content cards across tabs on the OTT section of
the app boosting discoverability of the content
Programming teams to push engagement KPIs
for the brand
CASE STUDY: CONTENT HOSTING
CLIENT1 : SKODA
GOAL : Drive Viewership and Visibility of the show.
Hard chase of 5.5Mn views within 10 days (preceding Auto Expo 2020)
RESULT:
6.4Mn video views within 10 days
6 min+ average time spent on the content per session
16.36% over delivery.
CLIENT : OPPO F17 Pro Diwali Edition
GOAL : Drive Viewership and Visibility of the Live Event.
Hard chase of 4.5M views within 10 days
CASE STUDY: LIVE STREAMING
CLIENT : SAMSUNG
GOAL : Drive Viewership and Visibility of the
show. Hard chase of 1M views in 2 Hours
CLIENT : PERNOD
GOAL : Drive Viewership and Visibility of the Live Event.
Hard chase of 1.25 Mn+ views within 30 – 40 Min.
RESULT:
1. 1.75 Mn video views
2. 12 min. average time spent per user on APP
3. 40% over delivery on commitment
CLIENT : ONEPLUS 8T
GOAL : Drive Viewership and Visibility of the Live
Event. Hard chase of 3 Mn views within 60mins
RESULT:
1. 1. 3 Mn
TOPPING THE
CHART!
* Includes app that are classified under entertainment categories within iOS and Google Play | Source: The era of consumer A.R.T.
** App Annie 2020 India HQ Top 10 Overall Publishers by Downloads | Source: App Annie 2020 Indonesia Top 10 Entertainment Apps by MAU
INDIA’S NO. 1 SHORT VIDEO APP
MX TAKATAK APP
Full service short video app
MX PLAYER APP
Everytainment app
MX TAKATAK : TRENDING WORLDWIDE
RANKINGS BY DOWNLOAD ( JFM’21)
Source : Sensor Tower
NO. 1 SHORT VIDEO APP
2.6 BN+ DAILY
VIDEO VIEWS
Aug'20
Sep'20
Oct'20
Nov'20
Dec'20
Jan'21
Feb'21
Mar'21
Apr'21
Avg App MAU (Mn)
27Mn+ DAUS
150Mn+ MAUS
Aug'20
Sep'20
Oct'20
Nov'20
Dec'20
Jan'21
Feb'21
Avg Monthly App TimeSpent (Mn mins)
Source : App Annie
Mar'21
450Mn minutes
daily engagement
April'21
350Mn+
Cumulative Installs
1.1 Bn+
Cumulative
video downloads
ENGAGING AUDIENCES ACROSS DEMOGRAPHICS
MX Takatak’s exponential growth is being driven by India’s fastest growing demographic
segment, the Millennials, with pan-India representation and a strong female to male ratio.
44%+
Loved by
millennials
of users are younger
than 24 years
AGE
44%
Upto 24
Source: MX TakaTak
34%
16%
25-34
35-44
6%
45+
36%
Gender Ratio
among all
MX TakaTak Users
64%
ENGAGING AUDIENCES ACROSS INDIA
TOP 20
CONTENT CONSUMPTION
CITIES
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
Source: MX TakaTak
Delhi
Lucknow
Patna
Pune
Kolkata
Jaipur
Ahmedabad
Indore
Mumbai
Hyderabad
Bengaluru
Guwahati
Ludhiana
Jodhpur
Chennai
Nagpur
Raipur
Chandigarh
Surat
Machhagaon
TELEGU
60%
7%
English
3%
KANNADA
5%
MARATHI
MALAYALAM
6%
3%
TAMIL
6%
GUJARATI
5%
BENGALI
PUNJABI
1%
4%
% Refers to % content consumption on Takatak
MX TAKATAK
CONTENT
INDIA’S FAVOURITE CELEBS ON TAKATAK
CELEBS ON TAKATAK
CELEBRITY LIVE STREAMING
INDIA’S TOP INFLUENCERS
ANGEL RAI
14.6 M
NISHA GURAGAIN
13.7 M
YASHI TANK
13.5 M
RUGEES VINI
9.4 M
SALONI MITTAL
12.2 M
VICKY JOHN
4.5 M
SOMYA
12 M
MUKESH JAISWAL
5.3 M
AYUSH YADAV
13.1 M
KHAN RIZWAN
7.9 M
WISH RATHOD
8.2 M
TRAINED BY
Refers to TAKATAK followers as on 25th May’21
KHUSHI CHOUDHARY
13.1 M
AVNEET KAUR
8.2 M
LUCKY DANCER
9.9 M
MELVIN LOUIS
2 M
GIMA ASHI
12.4 M
AASHIKA BHATIA
9M
KHELTAKATAK
Official Short Video Partner of 7 IPL Teams | Exclusive IPL Content | Weekly Challenges
#KhelTakTak on MX TakaTak enables users to
catch their favorite cricketers at their candid
best off the pitch, giving them a chance to get
up-close and personal with their favorite
cricket players through a live meet-and-greet
as well as the chance to win some exciting
merchandise as part of the in-app challenges.
TOP UGC CATEGORIES
Acting
Comedy
Dance
fff
Fashion
Health & Fitness
MOVIE TIE-UPS
MEDIA
OPPORTUNITIES
FOR
BRANDS
HIGH PERFORMING AD ASSETS
THE INFEED AD
THE TOP VIEW
1.Before Transition
Full screen video ad
Visible as user scrolls
Engagement options for users
HASHTAG CHALLENGE
2.Post Transition
First full screen Video ad when user opens app
Transitions to In-feed Video
Engagement options post transition
Discover Page Banner
Challenge Page
TARGETING & MEASUREMENT
All standard ad inventory can be targeted to users segmented by the below mentioned categories.
Targeting of users will be basis internal data derived from login information of users
Location
Age
Gender
MEASUREMENT & TRANSPARENCY
Impression , Viewability and Click Trackers
Available
BRANDS ON IN-FEED VIDEO
HIGH ENGAGEMENT
BRANDS ON TOP VIEW
HIGH IMPACT & ENGAGEMENT
CONTENT
HOSTING
CONTENT HOSTING
OPTION TO
FOLLOW
Host Brand Content on Verified Account
BRAND PROFILE
OFFICIAL TAKATAK
ID
ENGAGEMENT
METRICS
•
Brand will be offered a privileged account with
verified blue tick where brand content will be
hosted
•
Brand videos to be positioned in Trending section
of the feed to drive views
•
Programming teams to push engagement KPIs for
the brand
Brand PROFILE
PAGE
BRAND VIDEOS
OPTION TO
ENGAGE
Brand Custom
Music
OFFICIAL BRAND PAGE:
Users are directed to the
brand official page
Brand Videos hosted on
Takatak
CONTENT HOSTING : UPSTOX GOLD
OBJECTIVE: Upstox sought to increase awareness
about Digital Gold through an influencer-led activity
SOLUTION:
• 150 influencers created content educating users
about Digital Gold & its functionalities
• Verified Account created for Upstox Gold for
hosting videos
CAMPAIGN DURATION: 15 Days
CAMPAIGN PERIOD : APR’21
RESULTS:
• 1.5 Bn + views generated
THE TAKATAK
HASHTAG CHALLENGE
A highly engaging promotion format that invites the
TAKATAK community of 50M creators to participate
in a customized brand challenge using a unique
hashtag and create content based on various
themes.
1.
CUSTOMIZED
BRANDED
HASHTAG
2.
TAKATAK
HASHTAG
TENTPOLES
THE HASHTAG CHALLENGE
Reach the masses and drive higher recall by challenging users to generate content on a brand theme
DISCOVER PAGE
BRAND BANNER
Click to be
redirected to brand
hashtag page
HASHTAG PAGE
CHALLENGE
DESCRIPTION
OFFICIAL
VIDEOS PINNED
HASHTAG CART
Tap to be
redirected to
brand hashtag
page or official
video
JOIN NOW
BUTTON
Use to create
videos and join
challenge
Enhance your branded
Hashtag Challenge with
Customized Effects
CUSTOMISED EFFECTS & STICKERS
Create custom effects and stickers for your brand campaign that users can use while creating content
Encourage deeper engagement and interaction| Showcase your brand’s personality/product| Create a unique user experience
Fun Custom Brand Effects
Custom Brand Stickers
Amplify your branded
Hashtag Challenge with
In-feed placement &
MX Carousel
INFEED PROMO
Interactive Full Screen Video Ad
MX CAROUSEL
High Impact Carousel on MX
Endorse your branded
Challenge with over
1000+ Key Influencers
INFLUENCERS THAT CATER TO DIVERSE AUDIENCE
MX TakaTak is home to over 1000 creators – creating content across genres and languages
DANCE
HINDI
ACTING
ENGLISH
COMEDY
TAMIL
TECH
TELUGU
ART
MARATHI
MOTIVATIONAL
BENGALI
FITNESS
GUJARATI
FASHION
KANNADA
MAKEUP
MALAYALAM
BRAND
CASE STUDIES
#PepsiSwagStepChallenge
OBJECTIVE: Popularize the Pepsi Jingle & hooksteps
SOLUTION:
• Hookstep challenge #PepsiSwagStepChallenge
where users had to recreate the hooksteps and
create videos using the Pepsi Bottle
• 75 top influencers from dance & entertainment
categories joined the challenge
CHALLENGE DURATION: 9 Days
CAMPAIGN PERIOD: JUNE’21
RESULTS:
• 2.3 Bn + views
• 140 Mn total engagements
Click to Play
* Ongoing challenge
#SwagUpwithSpark7 Challenge
OBJECTIVE: Popularize Tecno’s new Swag Up anthem
and engage with TakaTak users
SOLUTION:
• Dance hashtag challenge #SwagUpwithSpark7
where users had to dance and flaunt their swag to
the song
• 20 top influencers from dance & entertainment
categories joined the challenge
CHALLENGE DURATION: 15 Days
CAMPAIGN PERIOD: APR’21
RESULTS:
• 1 Bn + views
Click to Play
#ChaloYehKarkeDikhao Challenge
OBJECTIVE: Pilot pens sought to engage with
audience through a doodling challenge
SOLUTION:
• Hashtag challenge #ChaloYehKarkeDikhao users
had to create videos showing their doodles
• 10 influencers from art & entertainments categories
joined the challenge
CHALLENGE DURATION: 6 Days
CAMPAIGN PERIOD : APR’21
RESULTS:
• 352 Mn + views
• 91 K+ likes
Click to Play
#AbNaukriPakki Challenge
OBJECTIVE: Waah Jobs sought to popularize their brand
anthem and increase brand awareness
SOLUTION:
• Hashtag challenge #AbNaukriPakki where TakaTak
users had to dance to the Waah Jobs Anthem and
show their fun moves.
• 30 influencers were roped in to build content and
drive the challenge
CHALLENGE DURATION: 9 Days
CAMPAIGN PERIOD: MAR’21
RESULTS:
271 Mn+ views generated
7.9 Mn UGC videos
Click to Play
#SaathSaathMein Challenge
OBJECTIVE: SMULE sought to promote their new ‘Saath
Saath mein’ song and music video and leverage TakaTak
audience to generate UGC and engagement
SOLUTION: Hashtag challenge #SaathSaathMein where
users had to recreate the hookstep and share dance
videos to the song. 30 entertainment influencers
promoted the challenge by creating dance videos
recreating the hookstep
CHALLENGE DURATION: 10 Days
CAMPAIGN PERIOD: DEC’20
RESULTS:
• 171 Mn+ views generated
• 1.8 Mn+ Likes on challenge videos
Click to Play
#TinderinOurWay Challenge
OBJECTIVE: Tinder sought to craft an engaging
campaign to increase brand awareness
SOLUTION:
• Hashtag challenge #TinderinOurWay where users
had to do a duet dance by copying the last step of
their partner .
• 25 entertainment influencers were roped in to
build content and drive the challenge
CHALLENGE DURATION: 6 Days
CAMPAIGN PERIOD: DEC’20
RESULTS:
• 202 Mn+ views generated
• 3.5 Mn+ Likes on challenge videos
Click to Play
#OneTwoOneTwoDance Challenge
OBJECTIVE: APV sought to promote their upcoming
movie “ Hello Charlie “
SOLUTION: Dance Hashtag challenge
#OneTwoOneTwoDance where users had to recreate the
hookstep and share dance videos to the song from the
film. 25 entertainment influencers promoted the
challenge by creating dance videos recreating the
hookstep
CHALLENGE DURATION: 10 Days
CAMPAIGN PERIOD: APR’21
RESULTS:
• 110 Mn+ views generated
• 3.2 Mn Likes on challenge videos
Click to Play
#WhatsYourWorkout Challenge
OBJECTIVE: Dubai Tourism sought to increase brand
awareness by leveraging top influencers on TakaTak and
drive UGC
SOLUTION: Workout challenge #WhatsYourWorkout
where users had to create videos showing their workout.
50 top influencers promoted the challenge by creating
videos with the hashtag. 9 winners got an all expense paid
trip to Dubai
CHALLENGE DURATION: 8 Days
CAMPAIGN PERIOD: OCT’20
RESULTS:
• 500 Mn+ views generated
• 5 Mn+ likes on challenge videos
Click to Play
#DimaagMatKhaoFritsKhao Challenge
OBJECTIVE: Crax sought to increase brand awareness
in an engaging and shareworthy manner
SOLUTION:
• Hashtag challenge #DimaagMatKhaFrittsKha
where users had to lipsync to the audio.
• 3 entertainment influencers were roped in to build
content and drive the challenge
CHALLENGE DURATION: 6 Days
CAMPAIGN PERIOD : FEB’21
RESULTS:
• 20 Mn+ views generated
• 291 K Likes on challenge videos
Click to Play
#SmartSync Challenge
OBJECTIVE:
ANGEL BROKING sought to popularize their official Goodbye
2020 song to increase brand awareness, and use TakaTak to
fuel unique and engaging UGC for the campaign
SOLUTION:
• Hashtag challenge #SmartSync where users had to create
innovative videos using the Goodbye 2020 song to stand a
chance to win exciting prizes.
• 13 top dance influencers were looped in to drive the
challenge and make official videos.
CHALLENGE DURATION: 6 days
CAMPAIGN PERIOD : DEC’20
RESULTS:
• 14 Mn+ views generated
• 283 K Likes on challenge videos
Click to Play
LET’S CHAT..