TOP ADVERTISERS ACROSS CATEGORIES
FMCG
FOOD &
BEVERAGE
HANDSETS
& TELCO
SOCIAL
APPS
GAMING
BFSI / Online Payments OTT & Media/
Entertainment
E-Commerce
DURABLES
RETAIL
AUTO
EDUCATION
SERVICES
ALCOHOL
OTHER
ADVERTISERS
Gaming Clients on MX Player
GAMING CLIENTS ACTIVE ON MX PLAYER
Sponsorship on MX Original
MX original : QUEEN
Client: Ace2Three
Instream Video + Companion banner
Client: Rummy Circle
Completion: 85-90%
CTR%: 1.3%-1.6%
Instream Videos
Client: MPL
Completion: 90-95%
CTR%: 0.6-0.7%
CASE STUDY : Ace2three
Campaign Objective: Reach
Campaign Period: 1 day
Campaign Objective: Sustenance
Campaign Period: 2 Weeks
Campaign Objective: Sustenance
Campaign Period: 3 Weeks
AD Asset: Pause Block
AD Asset: Instream Video
AD Asset: Instream Video
TARGETING: PAN India
TARGETING: PAN India excluding Assam, Odisha, TARGETING 1: Tamil Nadu
Telangana, Sikkim and Nagaland
Result:
Campaign Imps: 8 Mn
Result:
Campaign CTR%: 0.89%
Campaign Imps: 7.5 Mn
Campaign Clicks: 71,200
Campaign CTR%: 0.94%
Campaign Clicks: 70,500
TARGETING 2: West Bengal
Result:
Campaign Imps: 1 Mn
Campaign CTR%: 0.59%
Campaign Clicks: 5900
Result:
Campaign Imps: 28 Mn
Campaign CTR%: 1.33%
Campaign Clicks: 372,400
Campaign Objective: Sustenance
Campaign Period: 2 Weeks
AD Asset: Instream Video
TARGETING: Tamil Nadu and Andhra Pradesh
Result: Campaign Imps: 2.5 Mn
Campaign Objective: Sustenance
Campaign Period: 5 Weeks
AD Asset: Instream Video
TARGETING 1: Show Placement + Pan India minus Telangana,
Assam, Orissa, Sikkim, and Nagaland
Result: Campaign Imps: 6 Mn
TARGETING 2: RNF Multiplier + Pan India minus Telangana, Assam,
Orissa, Sikkim, and Nagaland
Result: Campaign Imps: 2 Mn
Campaign Objective: Reach
Campaign Period: 1 day
AD Asset: OTT Masthead + Native Banner
TARGETING: Pan India minus Telangana, Assam, Orissa, Sikkim,
and Nagaland
Campaign Objective: Reach
Campaign Period: 1 day
AD TARGETING: Pan India minus Telangana, Assam, Orissa, Sikkim,
and Nagaland
Result:
Result:
OTT Masthead:
Campaign Imps: 5 Mn
Campaign CTR%: 0.34%
Campaign Clicks: 17,000
Native Banner:
Campaign Imps: 65 Mn
Campaign CTR%: 0.54%
Campaign Clicks: 351,000
OTT Masthead:
Campaign Imps: 5 Mn
Campaign CTR%: 0.24%
Campaign Clicks: 12,000
Native Banner:
Campaign Imps: 65 Mn
Campaign CTR%: 0.30%
Campaign Clicks: 195000
CASE STUDY : Ace2three sponsorships bought
Campaign Objective: High Reach / High Impact – CoPowered By Sponsorship of “Queen”
Campaign Period: 4 Weeks
Campaign Objective: High Reach, Powered By
Sponsorship of “Hello Mini”
Campaign Period: 4 Weeks
Campaign Objective: : High Reach, Powered by Sponsorship of
“Times of Music”
Campaign Period: 5 Weeks
AD Asset: Carousel & Instream Video
AD Asset: Carousel & Instream Video
AD Asset: Instream Video
Result:
Carousel
Impressions: 5 M
CTR%: 0.65 %
Clicks: 32608
Reach: 2.9 Mn
TARGETING 1: Show Placement + Pan India minus Telangana,
Assam, Orissa, Sikkim, and Nagaland
Result:
Carousel :
Impressions: 6.5 Mn
CTR%: 0.53 %
Clicks: 34308
Reach: 4.5 Mn
Show Placement
Impressions: 1.4 Mn
CTR%: 2.2%
Clicks: 31144
Reach: 0.5 Mn
ROS
Impressions: 1.2 Mn
CTR%: 1.67%
Clicks: 21350
Reach: 0.7 Mn
Show Placement
Impressions: 1.2 Mn
CTR%: 1.88%
Clicks: 23491
Reach: 0.19 Mn
ROS
Impressions: 0.7 Mn
CTR%: 1.29%
Clicks: 9046
Reach: 0.4 Mn
Result:
OTT Masthead:
Impressions: 120 M
CTR%: 0.31 %
Clicks: 368824
Show Placement
Impressions: 5.3 Mn
CTR%: 1.31%
Clicks: 70104
ROS
Impressions: 1.7 Mn
CTR%: 1.11%
Clicks: 19784
CASE STUDY : Rummy Circle
Campaign Objective: Awareness
Campaign Period: 3 Weeks
Campaign Objective: High Reach
Campaign Period: 4 days
AD Asset: Instream Video
AD Asset: Midroll
TARGETING: Male 25+, Karnataka; Content Tamil, Telugu,
Malayalam, Kannada
Result: Campaign Imps: 4.7 Mn
TARGETING: Male / 25+ / Delhi, Haryana, Karnataka, Rajasthan, UP / Eng & Hindi
Content
Result: Campaign Imps: 9.4 Mn, Campaign CTR%: 2.1%
Campaign Objective:
Campaign Period: 4 days
Campaign Objective: High Impact
Campaign Period: 1 Week
AD Asset: Midroll
AD Asset: Carousel, Interstitial, Instream
TARGETING: M / 25+ / Delhi NCR/ Rajasthan
TARGETING: Male / Female / 25-44 / Multiple Geos / Fcap: 16 per lifetime for
every geo
Result:
Result: Campaign Imps: 3.6 Mn
Interstitial:
Campaign Imps: 2 Mn
Campaign CTR%: 1.5%
Carousel:
Campaign Imps: 2.6 Mn
Campaign CTR%: 0.4%
Instream Video:
Campaign Imps: 2.1 Mn
Campaign CTR%: 1.7%
Campaign Objective: High Reach
Campaign Period: 4 Weeks
AD Asset: Midroll, Native Banner
TARGETING:
MF / 25-44 / Delhi NCR, Haryana, Gujarat, WB, Rajasthan, Haryana, UP, MP,
Punjab, Maharashtra / News, Finance, Health, Insurance, Investment
Result:
Native Banner:
Campaign Imps: 73 Mn
Instream Video:
Campaign Imps: 85 Mn
MX Player Reach & Relevant Audience for Gaming Clients:
SPORTS LOVERS
88Mn
51% of MX users are 25yrs+
GAMERS
85Mn
Entertainment
170Mn
102Mn
users
Large MX User base with relevant interest buckets
Source : MX Internal & Third Party Data
RECOMMENDATIONS : GAMING CLIENTS
1. IMPACT ROADBLOCK : roadblock to drive a spike in traffic due to the target audience match. One day roadblock
delivery 100 Mn impression with a unique reach of 18-20 mn
1. PAUSE BLOCK ROADBLOCK : delivers 35 Mn impressions with 7-8 mn unique reach
1. SPONORSHIPS Sponsorships of MX Originals to drive high reach and ride on the marketing plan
1. CPC PACKAGES : Low cost high click packages