FERRO INDUSTRIES – EXPORTING CHALLENGE IN A SMALL FIRM
ASSIGNMENT QUESTIONS
1. As Yatendra Sharma, how would you manage the challenges of having limited
available resources and limited access to capital while completing a large overseas
order?
2. Assess Garima Sharma’s strategy for building and maintaining marketing and
customer relationships. Could there be a better strategy?
3. In light of Ferro’s experience, which of the following payment strategies would you
choose as an exporter in order to ensure payment and reduce financial risk? Why?
 Full advance payment
 Payment on sight
 Usance facility to the importer (period of time between the date a bill of
exchange is presented and the date it is paid)
4. Do you agree with Garima’s decision to release the machines to Yusuf?
Why or why not?