TASK SHEET
Module One
● Public Relations: A Management Function
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Topic: Defining Public Relations (Practice, Function, Roles)
APR Study Guide Reading: Pages 1 - 19
Become familiar with the Short Bookshelf of Recommended Texts. The texts may be
used, or borrowed from a Library. Here are the suggested readings for this module:
■ EPR 11th, chapters 1 and 2 • Primer of PR, chapter 2 • Strategies and Tactics,
chapters 1 and 4
● Directions: After reviewing the readings for this module, skim and
complete these tasks and apply what you have learned to practical
situations. Full instructions are found within the Online Study Course.
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1-3 Scenario Question Formation
■ Instructions: Review the activity and handout. Consider how you will use this
study strategy, as you read and review the preparation materials.
■ Handout: APR Examination Question Characteristics
1-4 Profile Introduction
1-5 KSA Self-Assessment
1-6 Functions of Public Relations
1-7 MBA Class Presentation Scenario
● Evaluation: Consider sharing your work with a colleague you trust, or an APR
Facilitator. Evaluate your performance and revise your work based on feedback. Share
what you have learned in a Cohort Group Meeting and put these strategies to work in
your professional situation.
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Connect with an APR Facilitator or Study Partner
APRPREP - Web Meetings and Recordings
Cohort Group Meeting - Volunteer Form
APRPREP - Online Study Course - Enrollment is required for these activities. Enroll