1) Why Sustainability is important for managers to consider?
2) How can managers consider it?
3) Why it has grown in importance and complexity over time with examples?
Answer bullet points
1.

Sustainability definition – Preserving natural resources for the future generations
to utilize them.

Sustainability determines the wellbeing of a company and the earth combined.
True fairness depends upon a company’s sustainability practices.

Managers should consider Sustainability of great importance to combat major
problems in the world. By deploying sustainable business practices managers
can adapt the constantly changing new world.

Five global problems – Climate change , Ozone Depletion, Resource Scarcity,
Declining bio diversity , Threats to marine eco systems (Explain what they are in
brief)

These problems effect the conduct of business all around the world. These
should be combatted with proper sustainability practices.

With these problems Governments all around the world have imposed
regulations against Air , Water and Land pollution

Managers should be always aware of these regulations and environmental
standards when initiating new ventures.
2.

Managers should consider sustainable practices through different models which
have been proposed in the industry. Such as, Elements of Sustainability and The
triple bottom line. To deploy such models managers need to first consider the
market they operate in. Next the government rules and regulations while keeping
an eye on the societal impact their decisions would make.

Slides 51- 56 balala liyanna explain karala
3. Sustainability has grown in reputation over the years for different reasons;

Five Global problems have been recognized by the world and world leaders
alike.

Businesses with bad environmental practices have been brought into the light
and shunned for it

Good sustainability practices have been proved to be cost reducing due to
cutbacks on the use of non-biodegradables and hazardous waste. Ex:
McDonald’s and KFC switching to Paper and pulp containers , plastic straws are
replaced with paper straws to prevent harming sea creatures

Sustainability in a company has proven to attract more recognition due to the
presence of like-minded customers and activist groups who would support and
rally behind a cause. Ex: Unilever has launched a variety of initiatives to preserve
the environmental elements. Unilever sustainability practices
https://www.unilever.com/sustainable-living/ (read karala balanna)

Many more research is being done on pollution each year to shed light on drastic
situations around the world. Ex : Research done by Plymouth on Plastic pollution

Documents that convey sustainability in public companies are being more
commonly used and regarded with importance to boost the effect Ex: Dow Jones
Sustainability Indices