MARKETING PLAN OF :
THE FOOD DUDE
INTRODUCTION
EXECUTIVE SUMMARY
COMPANY DESCRIPTION
SITUATION ANALYSIS
TABLE OF
CONTENT
SWOT ANALYSIS
DESCRIPTION OF NEW PRODUCT/ SERVICES
MARKETING STRATEGIES
CONCLUSION
INTRODUCTIO
N

This presentation is about Marketing
plan of “ The food dude” that is new
enterprise will be established in Dubai in
food sector.

The company has founded opportunity
to grow its business in food truck as
people more prefer to have food
products from trucks rather those
restaurants
SUMMARY
 The main purpose of formulation of
marketing plan is to understand
several changes that are happening in
external environment that can affect
positively and negatively on growth
and success of business.
 This plan has consist in-depth
detailed about key strategies that
company has plan to undertake in
order to achieve the end goals.
COMPANY DESCRIPTION
“ The food dude ” is small- medium
organisation that will be opened in Dubai to
provide services to range of customers so that
they food needs can be satisfied.
 The mission and vision of company is to make
customers happy and satisfied by delivering
better services to them for growth of
enterprise.
SITUATION ANALYSIS
PESTLE ANALYSIS
•
Political factor: Follow several policies or rules
and regulation related to food truck business
likewise cleanness of the kitchen equipments,
standards of storing, producing and transporting
in order to promote smooth operation of
business.
•
Economic factor: People spend income
especially on the food market of the country
•
Social factor: Nowadays, people are much
aware about their diet and health in order to
increase the life span of human life so it has
provided opportunity to “The food dude “to grow
business.
Strength
SWOT
ANALYSIS
Weaknesses

Skill employees

Fulfilling permit paper

Innovative and better services

Limited amount of resources
concept of food truck

Low investment
Opportunities

Collaborating with many bars

Making use of digital technology
Threat

Increasing competition level
DESCRIPTION
OF NEW
PRODUCT/
SERVICES
There are ranges of products as
well as services that are offered by
“The food dude” to its customers so
that they have more alternative
options to meet their basic
requirements.
The company has focused on
providing new delivery of services
to people of Dubai so that their
food needs can be satisfied.
MARKETING STRATEGIES
SEGMENTATION AND POTENTIAL TARGET MARKET

Younger generation and medium income group individuals our
target customers
SEGMENTATION OF CONSUMER MARKET AND STRATEGY SELECTED FOR TARGET
MARKET
•
•
•
•
DEMOGRAPHICAL
PSYCHOLOGICAL
GEOGRAPHICAL
BEHAVIORAL
CONT
PRODUCT STRATEGIES
•
•
•
•
VEGAN HOT DOGS AND BURGER
GRILLED CHEESE
BAKED PIZZA
BURGERS
PRICING STRATEGY
•
Competitive pricing strategy is set by “The food dude” to attract more and more
customers as they are various companies that are ready to offer food products at
reasonable prices.
DISTRIBUTION STRATEGY
•
Both offline and online distribution strategy has
planned by company to make use in order to influence
more customers in the firm.
PROMOTIONAL STRATEGY
CONT
•
•
•
USE OF DIGITAL TECHNOLOGY
PUBLIC RELATIONSHIP
SALES PROMOTION
SOCIAL RESONSIBILITY
•
•
BEST USE OF AVAILABLE RESOURCES
REDUCE WASTAGE OF FOOD PRODUCTS
•
It can be summarized from above
analysis; the marketing plan will help
“The food dude” in taking actions to
attract more and more individuals so that
company can grow and retained its
positioning for many years.
CONCLUSION
Rutz, O. J. and Watson, G F., 2019.
Endogeneity and marketing strategy research:
an overview. Journal of the Academy of
Marketing Science, 47(3). pp.479-498.
McDaniel Jr, C. and Gates, R.,
2018. Marketing research. John Wiley & Sons.
REFERENCES
Moravcikova, D and et.al., 2017. Green
Marketing as the Source of the Competitive
Advantage of the
Business. Sustainability, 9(12). p.2218.
Finne, Å. and Grönroos, C., 2017.
Communication-in-use: customer-integrated
marketing communication. European Journal
of Marketing.
THANK
YOU!