GANTT Chart
IMC Tools
Advertising Radio
Advertisement
Hitz FM
Radio
Advertisement
Lite FM
Print Media
Sales
Promotion
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC % Of
Total
Budget
X
X
X
X
14%
X
X
X
Sampling
X
X
13.16%
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Coupons
Social
Media
YouTube
Facebook
X
X
X
Press Releases
PR packages
Evaluation
-
X
X
X
0.11%
9%
X
X
X
Twitter
Public
Relations
13.33%
X
3.28%
4%
X
X
X
X
X
X
5.12%
13.33%
X
X
X
X
X
X
16.67%
8%
100%
Total
Media Scheduling Table
IMC Tools
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Advertising Radio
Advertisement
Hitz FM
Radio
Advertisement
Lite FM
Print Media
Social
Media
X
X
X
X
Twitter
X
X
X
X
X
X
X
X
X
X
X
X
X
X
YouTube
Facebook
X
X
X
X
X
X
The above media planning implements three strategies: bursting, continuity, and pulsing, which
are depicted by orange, blue, and green, respectively. For Hitz FM radio ads, we plan to use a
pulsing strategy, in which we will advertise throughout September till December and for Lite FM
radio ads, it is going to run from January to April. This is also true of our Twitter advertisements,
which will run in May as a way of introducing the brand and ends in August. Likewise, for our
YouTube advertisements, we will use a bursting strategy. Heavy video advertising will be used
from September to December to grab the attention and interests of internet video viewers.
Finally, we'll use continuity strategies for our Facebook to serve as a constant reminder to
customers about our brand / company. To avoid overexposure and exhaustion among consumers,
we take care not to overcomplicate the commercials.