飛晨品牌架構 ｜ Moti Brand Architecture
飛晨品牌簡介 ｜ Moti Brands Executive Summary
飛晨｜Moti
「飛晨」是甚麼？｜What is Moti?
「飛晨」 是一個本着激勵大眾心靈的精神，以傳遞愛和正能量為目標的集團品牌。「愛」是人性的基
調，亦是「飛晨」 的核心品牌價值。我們希望秉持啟發人心，分享正能量的宗旨，鼓勵大家好好重拾
愛與被愛的使命，透過品牌感染大眾，以一傳萬，將「愛」重新放回現代社會價值的中心。
Moti is a corporate brand that aspires to spread positivity and happiness to every corner of
the world. “Love” is the cornerstone of humanity; it is also the core value of Moti. We hope
to encourage modern-day people to love and be-loved, share positivity, and ultimately,
re-centre the principle of modern society back to “love” again.
「飛晨」的願境｜Vision of Moti
傳遞正能量和快樂，啟發和成就他人──為世界帶來最大的正面力量和影響。
踏入21世紀，人類的生活、社交以至思考方式都有着翻天覆地的轉變，然而，人類的核心價值從一而終
：都是以愛與被愛為核心。現在我們不乏物質享受，卻無法擁有穩建於愛的生活，歸根究柢的原因就是
──現代社會給了我們物質的享受，卻無法保證心靈的滿足。
今天，我們生活在一個繁榮穩定的社會，每天三餐溫飽，亦不乏物質的享受與娛樂。我們的生活變得越
來越多姿多彩，我們的內心卻越來越不知足，甚至往往因為選擇太多而不知何去何從。物質的過度追求
使人們忘記了生活最初的小確幸，社會亦變得越來越冷酷無情。
我們被灌輸一個可怕的生活觀念──人生最重要的事就是「成功」。而「成功」的社會定義就是生活富
裕，炫耀人前。在這個變化萬千的現代社會裏，很多人的日常就是為了盲目追隨時代的腳步，急於滿足
別人的期望。可是，我們漸漸發現：我們每天努力做一件正確的事，卻不能確保那件事會帶給我們成功
感；我們賺錢、買車上樓，卻打從心底地知道幸福買不到；我們甚至想變成別人眼中最好的人，而忘了
自己是誰。處於這無止境的比較心理、長期繁忙的狀態中，很多人都忘了為什麼而活，亦常常疏忽身邊
最重要的家人和朋友──那些我們真正快樂的源頭。這令很多人感到抑鬱，寂寞，甚至對未來失去方向
及希望。
「飛晨」希望改變這個悲觀主導的社會現象，為大眾提供源源不絕的啟發和正能量，讓人重拾那份真摯
的愛，對人對事對生活都由愛出發、真誠以待，引領大家去過憧憬的人生。
我們想做好一件事：讓人重拾對彼此最簡單而真摯的關懷，從心出發，熱愛生活。
To spread positivity and happiness, to inspire and empower others, and to create the
maximum amount of positive impact for the world.
At the turn of the 21st century, we mankind have experienced a revolutionary change in
our social structure, lifestyle and even mentality. However, the core of humanity has always
been (and will always remain) the same—to love and be-loved. Nowadays, we have fewer
concerns about getting our stomach full and keeping our mind captivated thanks to the
resourceful supply of material goods and entertainment. And yet, we also find ourselves
more unsettled, stressed and purposeless than ever before, despite the heightened quality
of life. The reason behind this is simple—modern society has been built to fulfil our desires
for physical comfort and convenience, but it has overlooked our fundamental needs for
love and contentment.
Living in today’s prosperous society, we are designed to pursue one unified goal of material
fulfilment. Meanwhile, we are told that the most important thing in life is to be “successful”,
while success, according to the standard set by our society, is determined by the money
and fame you gain. This bottomless desire for materials and recognition has blinded
people to live for others’ expectations instead of their own goals. And we slowly realise
that—although we do the right things every day, they don’t provide us with the sense of
contentment we want; even though we work our lives through to pay our bills, buy our
dream car and move into our ideal house, we know deep down our heart that happiness
cannot be earned. Sometimes, we even aspire to be the best person in someone’s eyes and
soon forget who we really are. Trapped in this labyrinth of stressful competition and state of
hectic, many people begin to forget what they are living for and often, neglect the most
important sources of happiness in life—our family and friends. This has led to the
widespread phenomenon of depression, isolation and hopelessness that modern-day
people suffer from time to time.
Moti hopes to change this pessimistic social phenomenon by providing countless
inspiration and positivity extracted from real-life stories to our audiences, encouraging
them to realign their life goal with love—the most fundamental need of mankind.
We hope to do one thing well— To make people show their care and courtesy to each
other sincerely and love their life again.
「飛晨」的品牌價值｜Brand Value of Moti
「飛晨」的三大核心價值為：啟發、正能量與愛。
我們相信一個成功的品牌應具有非凡的感染力，品牌所秉持的核心價值則是令它脫俗奪目的原因。而唯
有從人性的角度發想，才能建立起歷久彌新、屹立不倒的成功品牌。「愛」是人性的基調，因此我們決
定以愛為原點，建立一個對當今社會有深層意義的正面品牌──「飛晨」，從而啟發大眾重新感受
「愛」的價值，為社會傳揚愛與正能量的精神。
Inspiration, Positivity and Love are the three core brand values of Moti.
We believe that a successful brand should be extraordinary, impactful and influential, while
the core values of a brand are what makes it stand out among others. The long-lasting
success of a brand can only be accomplished by establishing itself from a humanistic
standpoint. “Love” is the key to humanity. Therefore, we decide to ground on love, from
there build a brand that can create a profound and far-reaching positive impact on our
contemporary society—Moti—inspiring people to rediscover the value of “love” and share
their own power of compassion and positivity in the society.
「飛晨」的故事｜Story of Moti
The Search for Utopia
From a young age, I was told that this world is an unforgiving place, and that nothing is
given. If you want something, you want to earn it, chase it and fight for it. While this may be
a formula for business success and material gains, it’s also a recipe for diseasers to our
mental or even spiritual well-being.
Everyday, we run, we chase and we pursue our goals and our dreams. We are so occupied
with our day to day grind, we neglect our environment, our surroundings, our friends, our
families and even ourselves. The thought that we do not have enough keeps us wanting
more, more money, more fame, more recognition by more people, as if we need those
things to complete us, as if our friends and family will abandon us, if we don’t have them.
Only when we stop, we begin to realize that we already have everything we ever needed, to
be respected, to be fulfilled, to be content, to be happy and to be ourselves. Then, and only
then, will we discover our inner utopia.
飛晨媒體 ｜MotiMedia
「飛晨媒體」是甚麼？｜What is MotiMedia?
「飛晨媒體」是一家社會企業，亦是「飛晨」旗下的多媒體平台品牌，致力於創建傳遞愛和正能量的原
創內容及觸動人心的活動。我們希望透過廣播媒體、活動策劃及節目製作等渠道，造就一些當代振奮人
心的動人事蹟，並把它們傳揚至世界各地，激發大家成為最好的自己，為世界帶來最大的正面貢獻。
MotiMedia is a social enterprise that focuses on creating inspirational original content and
events, spreading the message of love and positivity to every corner of the world. Our goal
is to inspire and empower people to be the best version of themselves by sharing
life-changing stories with audiences across the globe through media broadcast, event
planning and production etc. We hope our events and content can motivate people to live
vigorously, love sincerely, and create the maximum amount of positive impact for the
world.
「飛晨媒體」的願境｜Vision of MotiMedia
傳遞正能量和快樂，啟發和成就他人──為世界帶來最大的正面力量和影響。
To spread positivity and happiness, to inspire and empower others, and to create the
maximum amount of positive impact for the world.
「飛晨媒體」的品牌價值｜Brand Value of MotiMedia
「飛晨媒體」建基於三大品牌核心價值：啟發、正能量與愛。
MotiMedia is founded on three core brand values—Inspirations, Positivity and Love.
「飛晨媒體」的形象｜MotiMedia’s Tone of Voice
「飛晨媒體」希望建立激勵心靈的形象，傳遞令人充滿鬥志與力量的信息，同時帶着善解人意的同理心
／真切的態度，設身處地了解人們的處境並開導社會盪漾的負面情緒，成為大眾的良伴。
MotiMedia is underlined by its powerful yet understanding tone of voice. We hope to
deliver the message of empowerment and encouragement to those who are in need, show
empathy and consolation to those who suffer from negative emotions, acting as both a
good companion and a source of inspiration for the public.
飛晨說話｜MotiTalk
「飛晨說話」是甚麼？｜What is MotiTalk?
「飛晨說話」是「飛晨媒體」旗下的旗艦活動系列，我們將邀請來自不同範疇的成功人士及思想先驅，
以最有趣、最引人入勝及最觸動人心的方式，分享他們的個人故事。活動將帶來傾心的演講，同時，我
們亦會加入精心設計的燈光、音響及舞台效果，為演講者打造最矚目的演講舞台，為觀眾帶來意義非凡
，切身難忘的體驗。
MotiTalk is the flagship event series of MotiMedia, where we invite successful individuals
and opinion leaders across different fields to share their personal stories in the most
entertaining, emotionally engaging, and impactful way possible. Combined with the use of
visual, sound, and other stage effects, we aim to create an unforgettable, profound, and
jaw-dropping experience for our audience.
「飛晨說話」的願境｜Vision of MotiTalk
透過故事的力量，啟發和鼓勵他人成為最好的自己。
Inspire and empower people to be the best version of themselves through the power of
story-telling.
「飛晨說話」的品牌價值｜Brand Value of MotiTalk
「飛晨說話」以揭示愛的訊息，鼓勵大眾真誠分享為重心，建基於四個與人性息息相關的核心價值：脆
弱性，真實性，人性及同理心。
凡人都有軟弱的一面，又或自慚形穢的時刻，而這些我們設法掩藏的痛處都是人性中不可唾棄的珍貴部
分。而「愛」就是全面地包容人性的一切──不論是在人眼中好的或壞的。本品牌希望讓大家明白人類
具有的脆弱性之自然，真誠做自己之重要，以及包容他人及不完美的自己的同理心之美好，令愛嶄露在
人性的光輝之中。
MotiTalk is founded on four core values—Vulnerability, Authenticity, Humanity and
Empathy. It aims to spread the message of love and positivity by encouraging people to
share their stories and emotions sincerely.
Everyone has their own vulnerabilities—those aspects of life that we want to hide from
others. However, love is all-encompassing, whether it is good or bad through our own
lenses. We hope to show people the nature of love by encouraging them to share their
vulnerabilities, reveal the importance of being our authentic selves while accepting the
imperfections in ourselves and in others, and enhance the level of empathy we have for
others who live in different facets of our society. Ultimately, we hope everyone will have a
better understanding of humanity and let love unleash through their daily acts.
飛晨說話：觸動澳門2020 ｜MotiTalk: Macau 2020
「飛晨說話：觸動澳門2020」是甚麼？｜What is MotiTalk: Macau 2020?
「飛晨說話：觸動澳門2020」是「飛晨說話」活動系列的首場活動，將於2020年10月10日，澳門新濠
影匯舉行。這次活動希望以澳門為基地，為「飛晨」品牌打響頭炮，發放愛與正能量，用故事影響生命
，觸動澳門人多留意身邊值得關心的人和故事。我們會與來自不同範疇的成功人士及思想先驅合作，以
最有趣、最引人入勝、及觸動人心的方式，分享他們的個人故事。同時，我們亦會到澳門社區四出訪尋
，找出具本地特色的真情故事並把它們帶到演講舞台上，為是次活動注入本土元素。活動當晚，我們更
會透過別出心裁的舞台設計，為他們的故事注入豐富的視覺、聽覺及嗅覺元素，牽動全場觀眾的情緒，
觸發人類感官，為觀眾帶來史上首個全方位的心靈體驗。
作為推出「飛晨」品牌的旗艦活動，是次活動的目標是塑造「飛晨」的媒體品牌形象及傳播其正面的核
心信念。透過把活動錄影創建成不同形式的節目內容，並於「飛晨」的媒體平台上發佈，讓「飛晨」成
為深入民心的正能量媒介 。
MotiTalk: Macau 2020 is the first event of the MotiTalk event series. It will be hosted in
Studio City Macau, on the 10th October 2020. This event hopes to take Macau as its base
and launch the brand Moti into publicity, committing to its mission to spread love and
positivity while encouraging people in Macau to be aware of the precious stories
happening around them. During the event, we will invite successful individuals and
opinion leaders across different fields to share their personal stories in the most
entertaining, emotionally engaging, and impactful way possible. Meanwhile, we will also
travel through various neighbourhoods in Macau and look for the most compelling local
stories that can be brought back to our stage, injecting locality to this event. On the night
of the show, we will infuse these stories with rich visual, sound, and other stage effects, with
the aim to trigger both the audiences sensations and emotions, and create the most
all-encompassing physical and spiritual experience ever for our audience.
As the flagship event of Moti, one of its main goals is to shape the positive brand image of
Moti by spreading its core message of love and positivity to the public. The event will be
recorded, produced into different formats of contents, and published on the media
platforms of Moti—our goal is to let Moti become the impactful source of positivity for the
public.
「飛晨說話：觸動澳門2020」的願境｜Vision of MotiTalk: Macau 2020
我們活動的目標是把演講者的人生故事的影響力最大化，把他們的聲音傳遞得更遠，使不僅 5,000 名
現場觀眾受惠。為了實現這個目標，我們將在不同的廣播平台上直播當晚活動，並把當中的精彩內容剪
輯成短片，陸續發佈到「飛晨」的媒體平台上，讓演講者當晚的故事能流芳百世，把他們的影響力發揚
光大。
為了進一步回饋社會，我們會送出 1,650 張門票予澳門本地學生，409張門票予專注於青少年工作的社
團機構。我們希望當晚的故事可以感染澳門的年青人，並鼓勵他們努力發掘自己的潛能，活出更精彩的
人生，為未來的社會帶來最大的貢獻。
Our goal is to maximise the impact of our speakers’ personal stories and let their voices
spread to the farthest corner on earth, reaching not only the 5,000 audiences who attend
the event. To achieve this, we will arrange live streams of the event on different
broadcasting platforms. Meanwhile, we will also record the show, edit it into videos of
different length and publish them on our media platforms, so that the stories shared that
night can live through generations’ memories, unleashing their powerful impacts to the
fullest.
Furthermore, we will give 1,650 tickets to local students in Macau and 409 tickets to youth
organisations for free as an act of courtesy and contribution to our society. We hope the
stories on that night will inspire our future generations, encourage them to unleash their
full potential, and live a fruitful life that will make the greatest contribution back to our
society in future.
「飛晨說話：觸動澳門2020」的品牌價值｜Brand Value of MotiTalk: Macau 2020
「飛晨說話：觸動澳門2020」以揭示愛的訊息，鼓勵大眾真誠分享為重心，建基於四大與人性息息相
關的核心價值：脆弱性，真實性，人性及同理心。
透過分享源自不同真實背景與經歷的故事，是次活動希望彰顯出人所共有的脆弱性及真實性，鼓勵大眾
建立人性間應有的互信及同理心，從而構建出「飛晨」品牌所重視的核心價值。
MotiTalk: Macau 2020 is founded on four core values—Vulnerability, Authenticity, Humanity
and Empathy. It aims to spread the message of love and positivity by encouraging people
to share their stories and emotions sincerely.
This event hopes to reveal the vulnerabilities and authenticities that we all share as
mankind, bonding people with empathy and trust, and establishing the core brand values
of Moti.
尋找澳門的故事 ｜Finding Macau’s Stories
《尋找澳門的故事》是甚麼？｜What is Finding Macau’s Stories
《尋找澳門的故事》是「飛晨媒體」旗下的一個節目系列，以跟著Pak遊走於澳門的不同社區，訪尋屬
於澳門本土的真情故事為主線，製作出一輯感動人心的「人情世故」節目。節目將囊括不同類型的社區
故事，因此，我們會尋找來自不同生活背景的嘉賓，例如：殘奧運動選手，外地移民，本地造餅／手工
業者等等，邀請他們分享個人的歷程，展現隱埋在澳門社會中不同面向的生活點滴。
節目系列預計推出10集，每集時長8-10分鐘，訴說一位本地人物的故事。節目將於「飛晨」品牌的媒體
平台上播放。
Finding Macau’s Stories is a content programme series produced by MotiMedia. It will
follow the trace of our host Pak, who will search for the local stories hidden in different
neighbourhoods of Macau. The journey will be documented in this original series that
captures the true emotions and connections of Macau locals. Finding Macau’s Stories is
designed to comprise a variety of stories. To achieve this, we will invite guests from
different backgrounds, such as Paralympic athletes, immigrants and local traditional
craftsmen, to share their personal journeys and unveil the unknown stories scattered in
different social sectors of Macau.
The content programme series will consist of 10 episodes, each of which tells the story of a
Macau local and will last for 8 to 10 minutes in length. It will be broadcasted on the media
platforms of Moti.
《尋找澳門的故事》的願境｜Vision of Finding Macau’s Stories
以人情打動人心，以真情普及世情。
澳門最具特色之處就是──人情味。街坊間的互助，陌生人的寒喧，以至扶老攜幼的光景，一向深入民
心。本節目希望令觀眾體驗到澳門這份深厚人情味，同時，亦讓更多澳門人看見：原來我們身邊到處充
斥着有個美麗故事的人，讓我們能在匆忙的生活中，也不忘去多留意社區中值得關懷的人和事，並與重
要的人分享自己的真情故事。
以人情為基礎，尋覓觸動人心的故事，把真實的溫馨人情世故與世界角落的某顆心靈分享，從而激發更
多人展現人性間的互愛互助，正是這輯節目的目標。
Touch one’s heart with the warmth of love; Move one’s soul with kindness and compassion.
The warmth and kindness of locals is one of the most outstanding characteristics one may
find in Macau. The unconditional support among neighbours, the friendliness offered by
strangers, and the strong bonds amongst family are some of the most common scenes in
Macau livelihood. This programme series hopes to let audience members experience this
profound sense of warmth and kindness that is deeply rooted in the culture of Macau.
Meanwhile, it also hopes to show that there is always a person who carries a beautiful story
along with every other corner you pass by, reminding Macau locals to pay attention to the
people and happenings in their community, and to share their own tales with their loved
ones.
Grounded on the principle of love and compassion, we hope to share these extraordinary
tales we discover in the hidden corner of our daily life with other souls on earth near or far,
and inspire them to look for and compose these beautiful stories in their surroundings. We
envision a world where countless communities of love and compassion will flourish—this is
also the ultimate goal of this programme series.
《尋找澳門的故事》的品牌價值｜Brand Value of Finding Macau’s Stories
《尋找澳門的故事》建基於三大核心價值： 人情味， 本土性，真實性。
人與土地有着根深蒂固的連繫，以人性為基礎，都必不能忽視「地」之重要性。因此，本節目以創作具
本土特色、深入體現澳門濃厚人情味的主題為指標價值，希望發掘出人情真情交織的故事，彰顯人性的
真善美。同時，本節目希望大家能了解自己故事的價值，明白到──我也是一個好故事，從而讓大眾更
樂於分享自己的故事，由心感受到自己與他人、土地的連繫性，加強彼此之間深厚的連結，把人情普及
在這片他們紮根的土地上。
Finding Macau’s Stories is found on three core values—Compassion, Locality and
Authenticity.
This programme series aims to take both locality and compassion—the two core values
that human society roots on—as the guiding principles in its production. We will discover
the most authentic, home-grown stories in Macau in order to reveal the true beauty of
humanity. Meanwhile, this programme series also hopes to prompt people to pay attention
to the value of their own stories and to make them understand that everyone possesses a
good story of their own kind which is worth sharing. In so doing, we hope it will make
people become more open to share their stories and strengthen their bond with others, as
well as the connection with the place they grew up in.
飛晨故事｜MotiStory
《飛晨故事》是甚麼？｜What is MotiStory
《飛晨故事》是「飛晨媒體」旗下的一個節目系列，部分內容取材自「飛晨說話」活動系列，本節目將
把活動中的故事素材輯錄成約15分鐘長的短片，放於「飛晨」品牌的媒體平台，透過網絡與世界各地的
觀眾分享這些動人的真實故事，讓故事的感染力發揮至極致。
MotiStory is a content programme series produced by MotiMedia. It contains certain
content from the MotiTalk event series. We will trim the original contents down to
15-minute long videos for this content programme series. The videos will be broadcasted
on the media platforms of Moti, through which audiences from different places can get
access to and enjoy at their own pace, maximizing the impacts of these inspirational stories
to a global level.
《飛晨故事》的願境｜Vision of MotiStory
把動人故事傳播開去，讓感人事蹟流芳百世，啟發和鼓勵不同時空的人熱愛生命，活出最好的自己。
《飛晨故事》希望透過網絡的威力，把不同範疇的成功人士及思想先驅的個人故事傳播開去，流芳百
世。網絡的優勢在於其時間及空間的跨域性，本節目希望透過網絡的這股力量，把轉瞬即逝的動人故事
好好保存並分享出去，使身處不同地域，甚至是不同時代的觀眾都能聆聽到這些啟發人心的事蹟，鼓勵
他們勇敢前行，活出最好的自己。
Spread the voices of inspiration and empowerment to people in different places and across
different eras.
With the help of the internet, MotiStory hopes to spread the inspirational stories of
successful individuals and opinion leaders across different fields across the globe, while
preserving these important voices of our time for our future generations. The advantage of
the internet lies in its intangibility in transmitting information across different time and
space. This programme series hopes to utilise this transcending power of the internet to
preserve the fragile yet compelling stories of our era, share them with audiences who live in
different spatial and temporal dimensions, and encourage them to be their own storyteller
and write the best version of their stories.
《飛晨故事》的品牌價值｜Brand Value of MotiStory
以揭示愛的訊息，鼓勵大眾真誠分享為重心，建基於四個與人性息息相關的核心價值：脆弱性，真實性
，人性及同理心。
透過廣傳及分享源自不同真實背景與經歷的故事，這輯節目希望彰顯出人所共有的脆弱性及真實性，鼓
勵大眾建立人性間應有的互信及同理心，從而構建出「飛晨」品牌所重視的核心價值。
MotiStory is founded on four core values—Vulnerability, Authenticity, Humanity and
Empathy. It aims to spread the message of love and positivity by encouraging people to
share their stories and emotions sincerely.
This programme series hopes to reveal the vulnerabilities and authenticities that we all
share as mankind, bonding people with empathy and trust, and establishing the core
brand values of Moti.
心靈訪問｜MotiChat
《心靈訪問》是甚麼？｜What is MotiChat?
《心靈訪問》是「飛晨媒體」旗下的一個節目系列，以訪談節目的形式，搜集不同人的真實心靈故事。
這些故事將被輯錄成每集約10-15分鐘長的短片，放於「飛晨」品牌的媒體平台，透過網絡與世界各地
的觀眾分享這些觸動心靈的對話。
MotiChat is a programme series produced by MotiMedia. It takes shape as a talk show,
which comprises the authentic personal stories of individuals. These stories will be edited
into some 10-to 15-minute long episodes, which will be broadcasted on the media
platforms of Moti. We hope to share these heart-to-heart talks of truthful stories to
audiences around the world through the power of the internet.
《心靈訪問》的願境｜Vision of MotiChat
透過真情剖白的對話，啟發和鼓勵他人真誠分享，活出忠於內心的人生。
我們深信說話可激勵心靈，故事能改變生命。此節目系列希望透過說話的影響力，把當中激勵人心的力
量傳遞給觀眾。同時，藉着網絡的威力，把不同範疇的成功人士及思想先驅的真誠感受與人生智慧傳播
開去，使全球華人都能聆聽到這些啟發人心的事蹟，鼓勵他們勇敢前行，活出最好的自己。
Inspire and encourage people to share their true emotions, listen to their heart and live
their most authentic selves.
We believe that words can inspire one’s soul while stories can change one’s life. This
programme series hopes to unleash the motivating power of our words and stories. By
spreading their stories and words of wisdom with our global audiences through the
internet, we hope to encourage people to live truthfully and be the best version of
themselves.
《心靈訪問》的品牌價值｜Brand Value of MotiChat
以由衷的說話力量，展現心靈的拓展維度，建基於三大核心價值：感性，靈性，人性。
透過分享源自不同真實背景與經歷的真情剖白，這輯節目希望彰顯出人所共有的感性及靈性，鼓勵大眾
坦白面對內心並真誠與人分享情感，建立人性間應有信任與關懷，從而構建出「飛晨」品牌所重視的核
心價值。
MotiChat is found on three core values—sensitivity, spirituality and humanity. It aims to
expand the dimension of our living experience by stimulating an open and honest
conversation with ourselves and others.
This programme series hopes to reveal the sensitivity and spirituality that we all share as
mankind, encouraging people to converse with their inner self with honesty and share
their true emotions with others, bonding people with empathy and trust, and establish the
core brand values of Moti
夢想飛晨｜DreamtoMoti
《夢想飛晨》是甚麼？｜What is DreamtoMoti?
《夢想飛晨》是「飛晨媒體」旗下的一個節目系列，輯錄「飛晨媒體」的負責人Pak由籌劃、安排到實
現「飛晨」品牌的歷程。以最寫實的手法，拍攝出把夢想與現實距離逐步拉近的真實故事，讓觀眾體會
做夢者所需經歷的鍛鍊、苦楚以及最終達成目標的甘甜。
節目將於「飛晨」品牌的媒體平台上播放。
DreamtoMoti is a programme series produced by MotiMedia. It documents how Pak, the
founder of MotiMedia, build the brand Moti from scratch. It will take on a realistic filming
approach in order to capture this process of turning dreams into reality as truthfully as
possible, allowing audiences to experience the difficulties and fulfillments that dreamers
have to go through step by step.
It will be broadcasted on the media platforms of Moti.
《夢想飛晨》的願境｜Vision of DreamToMoti
透過夢想成真的故事，啟發和鼓勵他人追尋非凡的夢想。
夢想與現實的同化，並不是不可能的任務。本節目希望以「飛晨」自身的真實個案，打破夢想成真的神
話，讓大家明白只要有決心和耐性，必定能成就非凡的事情。藉此鼓勵更多心中埋着夢想的人出發行動
，把屬於他／她的理想化為真實人生。
Inspire and encourage people to follow and realise their own dreams.
It is not an impossible mission to make dreams come true. This programme series hopes to
help audiences understand the difference between fantasy and dream by presenting its
own real-life scenario, revealing the truth that one can accomplish something
extraordinary if they are determined and patient enough to put in the time and effort
needed. DreamtoToMoti aspires to encourage people to take action, discover their big
dreams and turn them into reality.
《夢想飛晨》的品牌價值｜Brand Value of DreamtoMoti
以從心出發，追尋夢想為主旨，建基於三大品牌核心價值：啟發、正能量與愛。
每件事情背後都有一定的困難與挑戰，而保持克服困難的決心，永不言敗的勇氣就是成就一件事的關
鍵。本輯節目希望啟發大眾勇於追求自己所夢想的生活，透過真人經歷的詮釋，傳遞追夢者的勇敢與真
切，令大眾明白每個有夢想的人都在路上，和他們一樣無悔努力着。
DreamToMoti is founded on three core values— Inspirations, Positivity and Love.
There are certain difficulties and challenges on the path of every dreamer, and the key to
reaching his or her destination lies in the strength of their determination and courage. This
programme series hopes to inspire people to follow their own dreams, empower them
with the strength they need by the real-life sample of the dreamer behind Moti. It hopes to
make people understand that they are not alone—there are other dreamers walking along
this path, who also aspire to live their lives in love and leave no regrets behind.
問問人生Life Questions
《問問人生》是甚麼？｜What is Life Questions?
《問問人生》是「飛晨媒體」旗下的一個節目系列，以街頭訪問的形式，讓普羅大眾有機會與來自不同
範疇的成功人士及思想先驅進行交流，把自己的生活疑問與受訪嘉賓分享，一問究竟，從而了解他們成
功路上領悟到的智慧。內容設計會著重於生活化的主題，讓大眾可以從中獲得實用的啟發，適時應用於
自己的處境中。
節目將於「飛晨」品牌的媒體平台上播放。
Life Questions is a programme series produced by MotiMedia. It takes shape as an episodic
talk show that allows the general public to converse with successful individuals and
opinion leaders across different fields through conducting street interviews. Interviewees
can raise questions about any dilemma or problem they encounter while our guests will
provide them with useful advice, sharing the wisdom they gathered on their own path of
success. The topics are aimed to be down to earth and highly relatable by the public. We
hope they can take inspiration and apply them in their daily life.
It will be broadcasted on the media platforms of Moti.
《問問人生》的願境｜Vision of Life Questions
透過真誠的對話，啟發和鼓勵他人成就最好的自己，寫出動人的人生故事。
人生是一場充滿玩味的戲碼，每個人都是自己人生的主角，但不是每個人都知道該如何應對這份劇本。
本節目系列希望給人們提供一些參考指引，透過與人生路上飽經歷煉的人物的提問及對話，給觀眾一些
具啟發性的人生智慧，以及應對逆境時應處有的態度心得。
Inspire and empower others to be the authors of their lives and write their best stories.
Life is a game while everyone is the protagonists of their own narratives, and yet not
everyone knows how to deal with their scripts. Through insightful discussions with some
successful authors of their own lives that have gone through numerous ups-and-downs,
this programme series hopes to shed some light onto the attitude and wisdom one should
hold when facing moments of difficulties, inspiring others to be brave and write the best
stories in which they will enjoy living.
《問問人生》的品牌價值｜Brand Value of Life Questions
以人生百態，問明即樂為主旨，建基於三大核心價值：啟發性、互動性、大眾化及生活化。
啟發源於發問，而弄明問題是快樂的始點。本節目旨在引導大眾勇於對生命發問，繪畫自己的人生藍圖
，傳遞出只要勇敢尋求，帶上智慧，你就能成為人生這場遊戲的快樂贏家。透過圍繞生活化主題的討論
，啟發大眾多從改善日常生活著手，逐步塑造夢想中的人生。本節目亦希望能呈現更大眾化的正能量，
運用街訪的方式，讓在社區的街坊大眾與看似遙不可及的成功人士交流，令他們有一種代入性的處境，
從而感受到社會無分階層的守望相助。此外，本節目強調互動性──人與人之間的互相扶持是共同前進
的動力，除了協助大眾 清人生目標，更要令他們知道：在這人生路上，有無數個熱愛生命、經歷高低
跌宕的人同行，與你一同對生命的發問。
Life Questions is founded on three core values—Inspiration, Interaction and Relatability.
Question is the trigger of inspiration while discovering the answer to life is the beginning of
joy. This programme series hopes to induce questions of life to the general public,
motivating them to draw their own blueprint of their ideal path. One of our core messages
is that—you can be the winner of this game called “Life” if you dare to dream and take the
wisdom with you. We hope to inspire people to start shaping their ideal life from improving
their daily chores. Meanwhile, we also hope to spread a relatable sense of positivity by
bridging the gap between our guests and the general public by offering them a platform
of communication. Interaction is another emphasis of this programme series. We aspire to
create a sense of unconditional support by allowing people from different social ladders to
interact with successful individuals, let them get into the same scenario, and tell
them—there are countless inspirational individuals who have gone through numerous
ups-and-downs as you do, and here they are to support you through your journey, facing
these most fundamental questions of life together with you.