Methodologies to prepare a
strong business marketing
proposal for master degree
An Academic presentation by
Dr. Nancy Agnes, Head, Technical Operations, Tutors India
Group www.tutorsindia.com
Email: info@tutorsindia.com
Today's Outline
What is a marketing proposal?
Proposal Format
Some sample proposal outlines
Parts of the marketing proposal presentation
Research objective and research question.
Why Choose Tutors India For Proposal Writing Service?
The proposal is your opportunity to impress your supervisor and build the foundation for a
well-organised dissertation.
You must prove that you have chosen a feasible topic to carry on research before you
begin your project.
Each university course will have its own set of proposal requirements, and the format will
be determined based on the objective of the research area.
Often, the proposal will contribute to a portion of your overall dissertation grade.
It’s usually a much shorter piece of writing than most essays, and it outlines the
dissertation’s goals and objectives, your work plan, the background of the topic you’re
researching, your research methods, and the outcomes you want to attain.
What is a marketing proposal?
A marketing proposal is a structured document that marketers,
public relations firms, and advertising agencies use to present
their services to new clients.
Good marketing proposals must contain specific details on
implementation, strategy, costs, and how the client can accept.
Additionally, a marketing proposal should also be convincing enough to give the client
a strong reason to consider the marketer’s services.
Proposal information are required to address the issues, assist in planning the data
collection process, analyse the results, and convey the findings and their
consequences[4].
Any subject in business research is based on one of the three themes listed below:
Methods for raising sales and revenues;
Cost-cutting techniques; or
A combination of both cost-cutting and revenue-increasing strategies.
Proposal Format
A proposal may take one of the following forms:
An informal memo or letter
A semi-formal report including a cover page and appendices
A formal report with an accompanying letter of transmittal
Use visual cues such as heading, subheadings, and numbered or bulleted lists to
make your proposal easy to read.
For long or more formal reports, include a table of contents and a title page that gives
the title and details of the authors, recipient, and the date the proposal was submitted.
Some sample proposal outlines
Parts of the marketing
proposal presentation
Abstract
The abstract must be the brief summary of
complete research proposal.
The abstract should not exceed one page.
The abstract feature must include the following elements :
A very brief and summary backdrop to the study
The research problem
The study's purpose and goal
Methodological concerns – design, methodology
sampling design, proposed analysis
Implications and value of the study
Keywords (5–7)
Master dissertation proposal writing service at Tutors India has experienced
marketing professionals with the best minds in the research community,
industry and commerce who are expertise in collaborating UK-based
research projects
The proposal should include three key elements:
• what you intend to do
• why you intend to do it
• how you intend to do it
Research objective and research question.
The marketing project proposal objective is “to identify what product improvements
are needed to meet the competitive threat”, “to determine new, more effective
promotional ideas”, and “to determine new, more effective promotional ideas”.
The goals will lead to a whole different research subject.
The objective section begins with the description of the problem under consideration,
obtained from internal secondary research conducted before writing a research
proposal.
This section offers the justification for the research.
Example: Research problem, objective and questions [3]
Research proposal writing services at Tutors India has a vast experience in theoretical and
industrial knowledge, and will assist you in identifying the Research objective and research
question.
The Introduction
State the purpose so that it is clear that you are proposing something.
Next, define the need for investigation by telling what problem, situation,
or unsatisfactory condition you would like to improve or study.
Key elements of introduction section
Establishing the overall field of the study
Summarizing previous research
Indicating the research gap
Stating and elaborate on the research's goal
The first paragraph establishes the issue and lays the foundation for the
rest of the proposal. Five styles of opening paragraphs are suggested.
Opening with a definition
Opening with a quotation
Opening with a contrasting or contradictory situation
The funnel opening
Opening with an anecdote
The Methodology
It must include approaches and methods used to solve the research question and
the data collection plan.
Never assume that those reading the proposal are already familiar with research
terms and methods.
If the researchers need more than one approach and method to conduct the
research, it is always essential to elaborate the reason behind it inside the proposal.
You can use a combination of methodology to improve your research method.
The methodology refers to the theory utilised to justify the usage of the specific
research methodologies you have chosen.
The method specifies how you plan to research the question through a
questionnaire, in-depth individual interview, focus group interview and survey.
Our Research Methodology writing help guarantees that your research methodology
is confidential, so you do not have to worry about it.
Analysis and findings
Analysis and finding describes how the data will be analysed and reported.
Data analysis is the essential part of any research.
It summarises the information gathered.
It entails using analytical and logical reasoning to data to identify patterns,
correlations, and trends.
Key elements of data analysis section.
Have you specified the software or tools that will be used?
Have you specified all of the methods of analysis that will be used to
answer hypotheses or research questions?
Have you explained how the data analysis approaches are suitable
for the hypotheses or research questions?
Have you mentioned how specific statistical analyses' assumptions
would be handled?
Budget and timeframe
While preparing a research budget, the researcher must estimate all aspects of
the project and add a contingency for unexpected disasters, delays, and rising
costs.
Every component of the budget must be justified.
The primary tasks to be carried out in the research process should be included in
the timeframe.
This encompasses everything from writing a proposal to submitting a dissertation.
This timeframe should be represented graphically in the form of a table.
Appendices
Each proposal
appendices.
will
have
its
own
set
of
Appendices are supporting materials for the
proposal and application.
Still, an informed consent form, supporting
documentation, questionnaires, measurement
tools, and client information about the study in
basic terms are frequently required.
What will the reader look in your proposal?
Why Choose Tutors India For Proposal Writing Service?
Tutors India offers proposal writing services for various marketing research projects
exclusively for students pursuing masters in the UK.
Written professionally, their research proposal completely reflects the researcher’s
intended objectives of the study, and represents their proposed thesis report.
Our quality control team inspects every piece of proposal writing work and ensures
quality before it gets delivered.
As a strict company policy, Tutors India believes in offering its client a custom Dissertation
Proposal Writing Help and never re-sells or re-uses any marketing research proposals
created.
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