Uploaded by Angela Roquero

JOEL-BAKAN

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1. � Actively watch the film below👇-Based on Joel Bakan's bestseller "The
Corporation."
Link :
https://www.youtube.com/watch?v=zpQYsk-8dWg
2. ✍️Critique the ethical decision-making of a corporation. Use Kohlberg's
Moral Development Model and Stakeholder Model to construct your
analysis. Also, end your critique by concluding how the code of ethics will
help the corporation's ethical decision-making.
3. write your output in your submission field using a table format; use the
table maker tool.
Title: Joel Bakan’s The Corporation
Corporations’ decision- Critique; Kohlberg’s
making of the
Model
following aspect:
1. Product –
The film shows how
Research &
chemical manufacturers,
Development
such
as
Monsanto,
created products that
they knew were harmful
to humans and animals.
It will come as a surprise
to many viewers that the
corporate profit motive
can turn a seemingly
benign
and
healthy
product, such as milk,
into
something
malignant. Vivid imagery
makes
these
issues
particularly salient.
2. Finance
The law forbids any
motivation
for
their
actions,
whether
to
assist workers, improve
the environment, or help
consumers save money.
They can do these things
Critique; Stakeholder
Model
Some of the most
powerful parts of the
film address harmful
products and product
use.
These
sections
serve to illustrate how far
the social good can
diverge
from
the
corporate good. The film
raises the question of
how much responsibility
corporations
must
exhibit to ensure that
their products do not
cause harm.
Corporations
pursue
their
own
economic
interest regardless of
harmful consequences to
people
and
the
environment,
externalizing its true
costs.
3. Marketing
4. Human Resource
with their own money, as
private citizens.
The filmmakers raise a
number
of
ethical
questions
about
advertising
and
marketing. For example,
the “Nag
Factor” sheds light on
how
corporations
advertise to teenagers
and children and help
them “nag for their
products
more
effectively.”
Quite
simply,
corporations,
through television, and
other media sources,
influence
the behavior of children,
and
in
turn,
their
parents, through the
antisocial behavior of
nagging. The segment
includes
a
revealing
interview
with
Lucy
Hughes,
a
market
researcher who helps
corporations
“manipulate
consumers into wanting
and
buying
your
products”
or,
as
Chomsky describes it,
helps corporations turn
people
into
“completely
mindless consumers of
goods that they do not
want.”
Much harm to people,
frequent disasters, the
violation of the workers’
rights, and the negative
effects
on
the
Jonathan Ressler, CEO of
Big Fat Inc.,
also explains “stealth
marketing,” a relatively
new marketing strategy
that uses paid actors to
endorse products
in
apparently casual
conversations
and
interactions in public
places. Ressler is a
provocative interviewee,
arguing that if stealth
marketing is “showing
you
something
that
makes your life better in
some way, then who
cares––just say thanks!”
Corporations plan their
activities according to
the cost-benefit analysis
in order to gain as many
profits as possible. To
environment are the
common price for the
prosperity
of
corporations.
The
regulatory system to
control the situation and
reduce the corporations’
power is often ineffective
because of the lack of
the
necessary
enforcement and strict
laws. That is why the
cases of the companies’
disregard for employees
are still numerous.
5. Social
or This is the most powerful
Community
part of the film, and
program/project
there is often a palatable
silence at the end of the
scene. So, the key
learning point can be
quite simply: ease by
which social good can
differ from the corporate
good. Governments do
not police everything, so
ultimately, society has to
rely on people within
corporations to exercise
social responsibility for
products and production
processes.
achieve the best results,
it is necessary to treat
people not as beings but
as
resources.
The
exploitation of human
resources to gain more
benefits is the main
feature, which is similar
for both psychopathic
personalities
and
corporations.
Bakan also claims that
General
Electric
repeatedly pays fines
and finances clean-ups
when caught defying
environmental
laws,
rather than complying
with environmental and
public
health
requirements.
The
Corporation lists more
than 40 claimed major
legal
breaches
by
General Electric just in
the last decade of the
20th Century. This list of
alleged infringements,
indicating
the
seriousness of corporate
moral deficit, includes
weighty acts such as:
repeatedly and severely
defiling
land
and
waterways;
responsibility for airline
disasters. and illegal
sales
of
weapons
overseas.
The Corporation contends that today’s ubiquitous corporations are
designed to behave like psychopaths—a provocative premise likely to polarize
viewers and invite debate. The film has insights for people on all points of the
political spectrum. It is useful for managers who struggle with issues of ethics
and corporate social responsibility, and for trainers, instructors and researchers
in the fields of strategy, ethics, governance, labor-management relations and
sustainable development.
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