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MGMT 2130: Business Ethics & Social Responsibility
Fall Semester 2021
Department of Management | School of Business and Management
The Hong Kong University of Science & Technology
Office:
Phone:
Email:
Office hours:
Class Meetings
Prof. Joseph Koc
Adjunct Associate Professor
N/A
9771 9550
josephkoc@ust.hk
(by appointment)
L3
L4
Fri
Fri
Mr. Peter Yip
Instructional Assistant
LSK5018
2358 7892
peteryip@ust.hk
1000 – 1150
1300 – 1450
LSK1007
LSK1007
COURSE OBJECTIVE
The late Potter Stewart, Associate Justice of the United States Supreme Court rightfully once said,
“Ethics is knowing the difference between what you have a right to do and what is right to do”
Being the future leaders, you will all be making important decisions.
Decisions that shape the environment in which we will endure for decades to come; decisions that define how
mankind interact with one another; decisions that affect lives with which we are directly and indirectly in contact;
decisions that touches communities and families that we are connected or not connected with.
In short, decisions that matter. Above all, decisions that determine the future of, well, the many future
generations to come.
The world and ecosystems we live and operate in are becoming more complicated and inter-connected. As you
progress, you will find in your possession more power and authority. To complicate matters further, technology
advancement that made what previously impossible, possible. These bring us into territories with no precedence,
thus lack of references to decision making.
Objective of this course is to provide a platform for you to look into occasions where important decisions have to
be made by all of you eventually. Whatever occasion it turns out to be, you will need to be ready to exercise your
judgement to arrive at decisions that will cause impacts that will last beyond you. Judgements that are based on
your bottom-line.
The world, as you will get to know, is not exactly made up of black and white but rather, shades of grey. This
course is about helping you navigate through the shades and arrive at decisions that you will not live to regret.
COURSE STRUCTURE
You will be led through 3 sections of ethics and sustainability related topics, a total of 8 classroom sessions, two
consultation sessions and one presentation session.
First section, Fundamentals of Ethics, Stakeholders and You. We will start with the basics and fundamental and
above all, YOU. In particular, YOU as the key element of this course and how and why you matter :



Course Introduction - Purpose And Us
Ethnics And Moral
Social Responsibility - Stakeholder Theory + CSV
Second section, Practicing Ethics, is made up of 3 classroom sessions. We will examine 3 areas that you will
frequently come across scenarios where your decisions will create significant impacts:



Ethics - Our Responsibility To Employees
Ethics - Our Responsibility To Customer
Ethics - Innovations And Entrepreneurship
Last but not least in the final section of Sustainability, we will take a look at what you can practice from a
personal and business perspective that will determine how the future, your future and that of future generations
to be exact, shall be like:


Sustainability - Circular Economy
Sustainability - Knowledge Management
Duration of each classroom session is one hour fifty minutes. For consultation sessions, meetings will be held
during class time to discuss matters related to the course and assignments.
One pull-out session will be held on September 17th, 2021 Friday evening 1800 – 2000 hrs where you will be
joined by students enrolled in the other class. Speakers from HKUST, representatives from an environmental
technology start-up company and Cyberport have been invited to come to campus to share their expert views and
experience on the topic of a sustainable campus at this special session.
ABOUT INSTRUCTOR
https://www.linkedin.com/in/joseph-koc-aa48332/
COURSE MATERIALS
There will not be required textbook. All course material will be distributed online through CANVAS
COURSE EVALUATION
You will be evaluated on the basis of how you apply your learning to the analyzing and solving of challenges that
impact lives and communities, via one write-up and a group project
You will form teams with others in this class. Activities, discussions and projects will be conducted based on team
formation.
Commentary Write-up (30%)
This write-up is about your thoughts and opinions of the stakeholders on which your decisions will have an
impact. You will come to realize that resources are scarce. We all need to set priorities on how these resources
should and will be allocated. You and your team member will prepare a write-up on what you see as the top 3
most important groups of stakeholders that you will prioritize resources allocation to ensure positive impact is
created (at the least, minimize negative impact).
You will be evaluated based on your ability to elaborate and justify choices of your picks versus the other skills
that you have studied. Your commentary should be made up of 3 bullet points, each supported by no more than
500 words justification / elaboration. Your write-up is to be submitted on or before 11:59am 5th November
2021.
Course Project – Analysing To Advise A Environmental-tech Start-up (45%)
All start-up founders are of the opinion that their solutions are unique. That they have identified pain points of
importance. Pain points that there are important enough that people would care. And above all, they have just
the right solution for the pain points. But do they really?
Your Course Project give you the chance to validate and recommend strategies to an environmental-tech start-up
company (“case company”). Working as project groups, you will examine and study solution offering and
strategies adopted by the case company from the Hong Kong Cyberport Management Company Limited
(“Cyberport”).
You will develop a report with no more than 1,000 words, presenting your recommendations to the case
company regarding how their solutions can be applied to contribute to the ongoing development and fostering of
a sustainable university campus as HKUST. Your report should include any recommendations to the founder you
see as critical to ensure successful implementation of the various strategies, including but not limited to what and
why it the solution matters to HKUST sustainable campus mission; where and how the solutions can be
implemented; how HKUST can make use of the outcome to support its sustainable campus initiative organisation.
Submission deadline is 26th November, 2021. Similar to the other assignment, submission is to be made via
CANVAS by 11:59am.
On the last class session, you will present to the representative of ESGM, representative from Cyberport and user
representative from HKUST for 5-minute on your findings and recommendations. Your presentation deck should
not be more than 10 pages. You will be evaluated based on the following:
Recommendation Summary
Clarity of argument
Analytics
Recommendations
Structure of Report
10%
10%
10%
5%
Recommendation Deck
Structure of Presentation
5%
Feasibility of your
recommendations
5%
TOTAL
45%
You will meet with representative of the start-up company during one of the earlier classes. One project
consultation session will be held to allow progress check as well as for you to clarify understandings.
Late pieces of work will receive a penalty of up to 10 percentage points per 24-hour period. For clarity, a piece
of work that would have been graded as a 100% but was submitted two days late would receive a grade of 80%.
Meaningful in-class participation and contribution is naturally expected. Your participation will also be evaluated
by your own team members as reflection of your contribution to your own group.
I.
II.
Knowledge-based
1. Write-up commentary
2. Group project – Supporting the development of a sustainable campus
Subtotal
30.0%
45.0%
75.0%
In-class engagement
3. Attendance, participation, involvement
4. Peer Evaluation
Subtotal
10.0%
15.0%
25.0%
Total
100.0%
COURSE SCHEDULE
Week
1
2
3
4
Lecture
L1
L2
L3
L4
Date
3 Sept
10th Sept
17th Sept
24th Sept
6
7
8
9
10
11
12
13
L5
L6
L7
L8
L9
L10
L11
L12
8th Oct
15th Oct
22nd Oct
29th Oct
5th Nov
12th Nov
19th Nov
26th Nov
rd
Topic
Course Introduction - Purpose And Us
Ethnics And Moral
Pull-out class session – Guest Speaker Session (1800 – 2000 hrs)
Social Responsibility - Stakeholder Theory + CSV
No Class On 1st October, 2021
Ethics - Our Responsibility To Employees
Consultation Session – Meeting With The Case Company
Ethics - Our Responsibility To Customer
Ethics - Innovations And Entrepreneurship
Project Consultation Session
Sustainability - Circular Economy
Sustainability - Knowledge Management
Recommendation feedback to case company
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