Target Client
Name: Edward
Gender: Male
Age: 20’s – 30’s
Goal: Get shredded and build muscle
Largest Obstacle: Giving up your favorite foods, going out for drinks/dinner with friends, feeling
exhausted after work/not having time to workout
Assistance they’d want: How to fit in their favorite foods, how to still be able to eat out/have drinks with
friends, and workouts that will fit their schedule and get results
USP: I help busy male business professional in their 20s & 30s get shredded and build muscle without
long hours in the gym or giving up their favorite foods, drinks, or dinner with friends.