Uploaded by Lincy Toney

Market Research

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Marketing Mix
https://www.youtube.com/watch?v=0EQetm_qWDg
What went wrong
https://www.youtube.com/watch?v=OnmequMqlnA
1. Questionnaire
2. Interviews
3. Focus Group
4. Online surveys
5. Experiments
6. Random and Quota
Pros-Cons
1. Newspaper/News station
2. Government Statistic
3. NGO’s
4. Company Reports
Design a
Questionnaire:
Then analyze
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