Name ____________________________
Killing Us Softly 4
Jean Kilbourne – Media Specialist
Watch the video on Blackboard. Though you don’t have to use this time-stamped sheet to take
notes, it may help you organize parts of her speech for use in Writing Project 2. Use the time
stamps to go back into the video and take more specific notes later if you need to, based on the
ads you choose. These time stamps are approximate, but they’ll get you close to what you’re
searching for.
MLA Works Cited entry for this video looks like:
Kilbourne, Jean, Sut Jhally, and David Rabinovitz. Killing Us Softly 4: Advertising's Image of
Women. Northampton, MA: Media Education Foundation, 2010.
MY NOTES
INTRODUCTION and BACKGROUND Time Stamp: 0 – 5:15
(ads are everywhere, exposure, people think they don’t matter, influence of ads)
IDEAL FEMALE BEAUTY and COMPUTER ENHANCEMENT Time Stamp: 5:15 - 8:17
RACE IN ADVERTISING Time Stamp: 8:18 -8:45
(There’s a big-picture “so what” at about 8:45)
OBJECTIFICATION AND SELF-ESTEEM and VIOLENCE Time Stamp: 9:00 – 13:40
(Breasts, dismemberment, plastic surgery/cosmetic surgery statistics)
MALE BODY OBJECTIFICATION Time Stamp: 13:40 – 15:16
(“this is not the kind of equality I’m fighting for”)
LOOKS ARE THE MOST IMPORTANT THING Time Stamp 15:16- 23:00
(consequences of “ugliness”, age, weight)
EDITORS AND STARS “WEIGH IN” and BODY TYPE Time Stamp 18:45 – 23:00
(stats about eating disorders and unhealthy messages about food)
FOOD = SEX Time Stamp 23:00 – 25:41
CONSEQUENCES ON POP CULTURE Time Stamp 25:41
(Worldwide)
SILENCING WOMEN and SEXUALIZATION OF CHILDREN Time Stamp 26:00 – 31:00
(images of women vs. images of men; childlike images of women, sexualized )
(pregnancy, STDs for teens, “porn” ads)
HOMOSEXUAL IMPLICATIONS Time Stamp 31:20
(and more about porn in ads, of course)
IMPLICATIONS/SO WHAT Time Stamp 33:00ish - end
(Sexuality, normal to want to be attractive, stats on depression, etc.)
(Sexy but innocent, experienced but virginal)
(Take-away quotes)