IB Business Management
1.6 Growth and evolution
A – Z Multinational Corporations Quiz
www.thinkib.net/businessmanagement
Businesses often spend a huge amount of money on catchy slogans and memorable
catchphrases in order to get us to know their brands and buy their products. How many of
these well-known slogans or catchphrases do you know?
Complete the second column in the table below by using the business slogans or
catchphrases shown in the third column.
Letter
Company
Background/slogan
A
APPLE
The company that ‘Changes Everything, Again’ with the likes of
its iPhones, iPods and iPads.
B
BURGUER
KING
The American fast food chain that lets you ‘Have it your way’.
C
Coca-Cola
The soft drinks giant that let you have ‘The real thing’ so that
‘Life tastes good.’
D
DHL
German logistics multinational owned by Deutsche Post that
tells its customers ‘We move the world!’
E
Ebay
The online company that wants you to ‘Buy it, sell it, love it.’
F
Fedex
‘We live to deliver’, so claims the world’s largest cargo airline.
G
GMC
American multinational corporation known for producing
automobile brands as Buick, Cadillac and Chevrolet as they like
seeing ‘People in motion’.
H
HUAWEI
Taiwanese company that is ‘quietly brilliant’ at producing
smartphones and tablet computers.
I
intel
American multinational semiconductor and microchip maker,
headquartered “inside” Santa Clara, California
J
johnson and j.
American multinational pharmaceutical known as ‘The Family
Company’ set up in the same year as Coca-Cola, Colgate and
Arsenal Football Club (must have been a red and white year in
1886!)
K
Krispy Cream
The American multinational that wants you to ‘Have a doughnut
day’.
L
Lego
The Danish toy maker that wants you to build stuff and ‘Play on’.
M
MacDonalds
The world’s largest fast food chain, and the largest buyer of beef
and potatoes, set up by Ray Kroc in 1955 – who if alive today
would be saying ‘I’m lov’in it’.
N
Nestlé
Swiss food maker of Kit Kat, who want us to ‘Have a break,
Have a Kit Kat’.
O
oracle
Silicon Valley B2B multinational that specialises in both
hardware and software and is ‘Information driven’.
P
Panasonic
The Japanese electronics multinational that has ‘Ideas for life’.
Q
Qantas
Founded in Queensland and Northern Territory, this Aerial
Service company is ‘The world’s most experienced airline’ and
‘The spirit of Australia’.
R
Reebok
Now part of the German sportswear company Adidas, this
sports apparel company wants us to claim ‘I am What I am’.
S
samsung
South Korean conglomerate that is ‘Digitally Yours’.
T
Toyota
Japan and the world’s largest carmaker that want us to shout
out ‘Oh, what a feeling!’ as you’re ‘Moving forward’.
U
UPS
This US multinational company would never merge with FedEx,
otherwise we’d have Fed-Up(!) instead of ‘What can Brown do
for you?’
V
Vodafon
The British telecommunications giant that likes to ‘Make the
Most of Now’ and likes to give ‘Power to you’.
W
walmart
The multinational retailer that dropped the hyphen in its name in
2008 and employs more people in America than the US
government, and wants its customers to ‘Save Money. Live
Better’.
Xerox
‘The document company’ founded in 1906 in the USA that
manufactures printers and photocopiers.
Y
Yahoo!
American multinational internet corporation located in California,
that offers various services, such as mail, news, music and so
on; even uses an exclamation mark in its name!
Z
Zara
Spanish multinational clothes retailer that has made Rosalía
Mera Spain’s richest woman.
X