Examen National du Brevet de Technicien Supérieur Session de Mai 2021 1 - Sujet - Centre National de l'Évaluation et des Examens Page 5 Filières: Toutes les filières du BTS Commercial (MT- PME - CG - TC - MC - GA) Durée : 2h Épreuve de: LA LANGUE ANGLAISE Coefficient: 10 DROPSHIPPING Maybe you have seen videos circulating online of people who have quit their corporate jobs to pursue a dream of entrepreneurial success. One of the most popular forms nowadays revolves around a concept in e-commerce known as dropshipping. Dropshipping is a business model that allows entrepreneurs to sell products to their customers without ever having to stock inventory themselves. In this growing niche, the retailer is a middleman between the buyer and the supplier. There are many advantages to this method. According to a dropshipping explainer from e-commerce company Shopify, the model allows entrepreneurs to take more risks on products. Because there is no overhead for storing the product, retailers can experiment with different products and product lines. Retailers are also not tied to a physical location. That is, they can sell products to any market in the world so long as they can find a supplier who can ship to the market. However, there are several pitfalls. The barrier to entry is quite low. This means that anyone with enough money saved up can enter the market. Increasing competition therefore makes it harder to stand out. The margins are also low. Because the retailer does not store nor own the product, they have to pay the third party, collecting a fraction of the selling price. Platforms like Shopify, Amazon and eBay are all established sites that can make it difficult to jump out. Cormier the co-founder of Dropshipping University calls Facebook’s marketplace the “Wild West of Dropshipping’’. He considers it disorderly because it is still in the beginning stage. For people interested in starting a dropshipping business, Cormier recommends starting on eBay because of its reach and ease of use. “eBay makes e-commerce activities operational ; you have just to be selling the right items… eBay is what I would always say to get started off with because it is beginner friendly, it is easier.’’ Dropshipping can become the first step into a much bigger e-commerce business. Entrepreneurs who are successful may want to create their own online store and advertise their products on social media. UKbased sports apparel brand, GymShark, became a $500 million business by tapping into influencer marketing networks after starting out as a dropshipper. Nom et Prénom……………………………………………………. Nº d´examen : ………………………………………………… Examen National du Brevet de Technicien Supérieur Session de Mai 2021 Filière : ……………………………………………………………….. Réservé au Secrétariat d´examen - Sujet - Épreuve de : La langue anglaise Durée: 2h Filières : Toutes les filières du BTS Commercial (MT- PME - CG - TC - MC - GA) Coefficient: 10 Épreuve de : La langue anglaise Filières : Toutes les filières du BTS Commercial Nom et signature du correcteur : ………………………………… ………………………………… Réservé au Secrétariat d´examen Note sur 20 : Feuille de réponse I-COMPREHENSION Page: 2/5 14 POINTS A. Answer the following questions: (3 points) 1. Why have some people chosen to leave their companies nowadays? …………………………………………………………………………………………………………..….. .…………………………………………………………………………………………………………….... 2. Which online business platform is anarchic and why? ………………………………………………………………………………………………………………... ………………………………………………………………………………………………………………... 3. How did GymShark become one of the market leaders? ………………………………………………………………………………………………………………... ………………………………………………………………………………………………………………... B. Are these statements true or false? Justify your answers. (2 points) 1. It is necessary to own a list of items in stock before you begin dropshipping. _____________ ……………………………………………………………………………………………………..………… 2. According to Cormier, it is advisable to start a dropshipping business on eBay. _____________ ……………………………………………………………………………………………………..………… C. Complete the following chart from the text: Two disadvantages of dropshipping are : a- …………………………………………………………….. b- …………………………………………………………….. (2points) Ne rien écrire dans ce cadre Sujet de l’Examen National du Brevet de Technicien Supérieur Filière : Toutes les filières du BTS Commercial - Session de Mai 2021 - Page 3 Épreuve : La langue anglaise D. What do the underlined words in the text refer to? 5 (3 points) 1- themselves (paragraph 2): ………………………………… 2- they (paragraph 4): ………………………………………… 3- its (paragraph 6): ………………………………………….. E. Find in the text words that mean the same as : (4 points) 1- accomplishment (paragraph 1) ...…………………………………….. 2- deliver (paragraph 3) ..……………………………………… 3- challenging (paragraph 5) …………………………………… 4- shop (paragraph 7) …….……………………………… II. LANGUAGE 14 POINTS A. Rewrite these sentences as suggested: (3 points) 1. The firm offered an interesting discount for any online purchase. - An interesting discount ……………………………………………………………………………………………… 2. The bank overcharged the dropshipper as he didn’t pay his installments on time. - If…………………………………..………….………………………………………………….………… 3. “ How many followers do you have on Instagram ?” - The journalist asked me………………………………………………………………….………………………….. B. Give the correct form of the verbs between brackets: (2 points) 1. In spite of the pandemic, some small businesses have managed ( survive ) ……………………….. . 2. The company (not/dispatch) ............................... the order I (place) ………………….. two weeks before . C. Match the words with their definitions: 1. outlet a- a list of items to be discussed in a meeting. 2. overstaffed b- a job that is available. 3. joint venture c- to sell goods directly to the end user. 4. agenda d- having more employees than necessary. 5. retail e- when two or more companies work on a project. 6. logo f- to choose someone for a job or position. 7. appoint g- a place of sale. 8. vacancy h- a symbol that distinguishes a brand. (4 points) 1. 2. 3. 4. 5. 6. 7. 8. _______ _______ _______ _______ _______ _______ _______ _______ Ne rien écrire dans ce cadre Sujet de l’Examen National du Brevet de Technicien Supérieur Filière : Toutes les filières du BTS Commercial - Session de Mai 2021 - Épreuve : La langue anglaise Page 4 5 D- Complete the following paragraph with words from the list: (5 points) - competitive - leaders - balance - compromise - customers - invest -share - bankrupt Companies and their ………………are no longer measured exclusively by profits and market…………..... . To remain …………………. and to attract and retain top talent, companies must ……………….. in their employees while enabling healthy work-life ……………………. . III. COMMUNICATION 12 POINTS A. Complete the following telephone conversation: (4 points) Secretary: Trans Corp ......................................................................? Client: ........................................................................... Mrs Elisa Doolittle, please. Secretary: I’m afraid she…………............................. at the moment. …….………………………….........? Client: Yes, please. Could you tell her to call Mr. Higgins from Planet House? Secretary: Certainly sir. B. Writing: (8 points) You are Fatima Sadiki, the sales manager of Magic Shop. You received an e-mail, dated April 30th, from Hatim Nounsi, complaining about the late delivery of the product and the damage caused during transport. Write to him an e-mail and include the following points: - Mention the reference. - Apologise for the inconvenience. - Suggest a replacement and a free of charge delivery. - Offer a10% discount for the next future order. - Thank him for bringing the matter to your attention. Ne rien écrire dans ce cadre Sujet de l’Examen National du Brevet de Technicien Supérieur Filière : Toutes les filières du BTS Commercial To: hatimnounsi@gmail.com - Session de Mai 2021 - Épreuve : La langue anglaise Page 5 5 From : fatimasadiki@gmail.com Subject : ………………………………………………………………… ………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………… ………………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… ……………………………………………………………………………………………………………………………… Examen National du Brevet de Technicien Supérieur Session de Mai 2021 Centre National de l'Évaluation et des Examens Page 1 - Corrigé - 1 Filières: Toutes les filières du BTS Commercial (MT- PME - CG - TC - MC - GA) Durée : 2h Épreuve de: LA LANGUE ANGLAISE Coefficient: 10 I- COMPREHENSION: 14 POINTS A. Choose the right answer for the following questions: 3 points/ 1pt each 1. In order to pursue a dream of entrepreneurial success . 2. Facebook. 3. By starting out as a dropshipper. B. Are these statements true or false? 2 points/ 1pt each 1. False. Without ever having to stock inventory / the retailer does not store. 2. True. Cormier recommends starting on eBay. C. Complete the following chart from paragragh 4: 2 points/ 1pt each Disadvantages : a- The barrier to entry is quite low. b- The margins are low (ACCEPT ANY APPROPRIATE ANSWER) D. What do the underlined words in the text refer to? 3 points/ 1pt each 1. entrepreneurs 2. the retailer 3. eBay’s E. Find in the text words that mean the same as: 4 points/ 1pt each 1. success (p1) 2. ship (p3) 3. difficult (p5) 4. store (p7) II- LANGUAGE: 14 POINTS A. Rewrite these sentences as suggested: 3 points/ 1pt each 1. An interesting discount was offered for any online purchase.(by the firm) 2. If the dropshipper had paid his installments on time, the bank wouldn’t have overcharged him. 3. The journalist asked me how many followers I had on Instagram . B. Circle the correct form of the verbs. 2 points/ 1pt each 1. a- to survive 2. a- didn’t dispatch C. Match the words with their definitions: 4 points/ 0,5pt each 1- d 2- b 3- c 4- a D. Complete the following paragraph with words from the list: 5 points/ 1pt each 1. leaders 2. share 3.competitive 4. invest 5. balance III- COMMUNICATION: 12 POINTS A. Complete the following telephone conversation: 4 points/1pt each - help you ? - to speak - available - leave a message? ( ACCEPT ANY APPROPRIATE ANSWERS LINKED TO BUSINESS COMMUNICATION ) B. Writing: 8 points