SECTION 1: Market
1. Industry and Competition Analysis
SWOT Analysis of X-Culture Kids
Strengths
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X-Culture Kids offers a uniquely
structured program that has no
direct competitors.
Because of its original program, XCulture has a good reputation, is
credited by participants, and has the
proper set of resources and skills to
become as successful with XCulture Kids
From the start, X-Culture Kids will
have good exposure because there
are already so many current
participants that are familiar with the
company and have used it.
Pre-Project training is offered before
the students begin to work on the
projects with their teams
Weaknesses
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Opportunities
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With technology constantly
improving and advancing, X-Culture
Kids could expand their platforms by
potentially creating a website or app
that could be used for their program
Incorporating technology into
education systems is becoming
increasingly normal, so X-Culture
Kids may grow to be more appealing
to schools’ curriculums
X-Culture Kids can expand beyond
working with schools. They can also
partner with after-school and
summer programs as well
X-Culture Kids operates fully online,
and not every school in every
country has the proper technology
for the program.
Because the participants of the
program are young, it will be difficult
for them to work with the time zones
differences
This is not a free program, there
may be children who want to
participate but do not have the funds
to do so
There may be students that want to
participate but do not know English
well enough to do so, or may still be
learning English at this young age
Threats
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Although there are not many current
competitors, it may not always be
that way. There is a lot of potential
for other companies to develop
similar programs in the future
There is also big potential that new
companies to enter this market, as it
is fairly new
Comparison to Competition
● Product
○ While all companies offer business-focused learning programs, X-Culture
Kids is the only one that provides the experience to work with students from
around the world, giving them direct experience with international business.
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Price
○ X-Culture Kids does incur a fee. A the moment its potential price point is $75
for individuals, and $250 for groups of 3-30 students
○ BizKid$ has no charge
○ Venturelab has a few options
■ Non-commercial use programs: no charge
■ Commercial Programs: $250 per curriculum (3 total: Grades 1-2,
Grades 3-5, and Grades 6-12) or $650 for the full curriculum (Grades
1-12)
Strengths
○ X-Culture Kids offers four weeks of pre-program training, to give the kids a
better understanding of the business world before the start. The other two
programs do not have prior training to their programs
○ Unlike its competitors, X-Culture Kids does have good exposure because it is
linked to a successful, widely used pre-existing program
○ X-Culture Kids does not have to market as much as the other companies
because they have many current participants and alumni that can spread
exposure by word of mouth
Weaknesses
○ X-Culture Kids does not currently have a website for their program
2. New Market Selection and Analysis
Analysis of Competitor (Bizkid$)
Strengths
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Bizkid$ offers lessons for teachers,
an parents free of charge
Each episode has specially
designed courses, including
activities, reviews, and tests, that
meet the standards of the National
Financial Education
The lesson plans provided use
games for learning, which is an a
more engaging and appealing way
for kids to learn
Weaknesses
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BizKid$ offers lessons, but not any
interactive exercises. Thus, children
do not get firsthand experience with
what they have learned
There is a lack of brand exposure.
Bizkid$ is not well-known and does
not have a large presence in the
media
Bizkid$ runs remotely online, thus
they are missing a whole market of
participants who may not have such
easy access to the Internet
Analysis of Competitor (Venturelab)
Strengths
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Venturelab has multiple curriculums
specifically designed for different
age groups; elementary, middle
school, and highschool.
Weaknesses
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There is a lack of brand exposure.
Venturelab is not well-known and
does not have a large presence in
the media
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Venturelab offers a sample available
for download as a free trial of their
program
Participants are given two program
options, one that is free of charge
and one that has fees.
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Venturelab’s program is self-ran.
They provide lesson plans, but
require someone to teach those
lessons to the students, and there
may not always be someone
available to teach them
Pricing and Promotion Strategies of Competitors
● BizKid$ runs free of charge
● Venturelab offers two programs, one free of charge and one with a fee. The
programs with a fee can be bought individually or as a package deal.
● BizKid$ is active on Youtube, Facebook, Twitter, and Instagram
● Venturelab is active on Facebook, Twitter, and Instagram
Promising New Markets for X-Culture Kids
● Digital Market
○ Website and App
■ Easier access to the program
■ With an app, children may use phones and tablets and do not require
a computer
■ Children tend to associate an app with games, they may be more
inclined to participate and not view the program as something like
extra homework
● Education Systems
○ Schools: The program can be incorporated into some schools’ curriculums
■ If schools can pay for the program, the program for would be free for
parents
○ After-school programs
■ Can provide a qualified supervisor to run the program for students
whose parents cannot.
○ Summer programs
■ Some kids may not have the time or money during the school year,
they may have other extracurriculars. A summer program would offer
them a chance to participate at a more convenient time
Factors Relevant to Success
● Need for the product
○ There will always be a need to learn
○ Kids are beginning to learn more at younger ages, and being exposed to
more mature, real life topics
○ Technology is up and coming and this program runs remotely online which is
right on track
● Multiple marketing channels
○ Being connected to X-Culture already gives this program good exposure
○ But the company needs to tap into more online marketing
■ Creating a website or app
■ Maybe a blog for parents to share their experiences
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Knowledge of competition
○ While currently there is not much competition, X-Culture Kids must be aware
of any upcoming competitors or companies in this industry.
● Affordability
The company should consider trying to find ways to be available to everyone, not just those
who can afford it. This could involve partnering with third party programs that can cover the
fee of X-culture Kids and offer it for free to those who cannot cover