Our business is called Ayadina. Ayadina is an online store that sells handmade homeware,
home accessories and accessories.
a. This is Our Business Model Canvas, which includes key partners which are all
relationships with other business, suppliers, manufacturers and others that help our
business model work, so in our business model we have working women, trainers who train
these women to do all the products efficiently and suppliers of raw material as our key
partners. Next we have the key activities, which is any activity the business do to make
profit. In Ayadina we produce handmade products, and we also solve problems by helping
these women. Moreover, to our key resources which are all resources or input we need to
make our business work, in our case we need the working women, the machines they work
on, the place they train in (workshop), buses for the women to transport and raw material
for the products. Then we have the key propositions which are the unique combination
that provide value to the customers to solve a problem, so our key propositions are that our
products can be customized or standard, low priced products, we help by doing charity for
these women and giving women a better chance to do something more, also our products
are diverse and made with high quality. In addition, we also have customer relationships
which is how often will we interact with our customers, we have a Co. Creation and
personal assistance relationship. Then, we have channels which is how we are going to
reach our customers, we plan in reaching them by social media accounts and
advertisements, word of mouth and booths at events. Furthermore, what are Ayadina's
customer segments, which is describing our target audience and customer groups, we target
pottery fans, women and teen girls. Also, Ayadina's cost structure which is the costs that
business occurs through its operations, we have workshop rent, utilities and salaries and
training expenses. Lastly, Ayadina's revenue stream which is how are we planning to earn
money or gain profit, we have transaction based revenue model and project revenue model.
b. Ayadina's mission is to help women with low income or no source of income, those who
just got of jail, widows and single moms to find a job and something useful that will benefit
them financially and benefit the society as well. Our goal is the recognition of the artistic
pieces made by Egyptian women and to promote and offer a variety of trendy and
fashionable accessories and homeware with reasonable prices.
c. We have a wide range of competitors, we have Noon designs, kiliim, Emeli, Zara Home,
IKEA and Home Centre , so any store that sells accessories and homeware in general. But
there are a lot of things that make us more unique, special and different than our
competitors which are our reasonable prices that makes our products affordable to anyone,
diversity, where we offer different and diverse products, high quality, where our products
are made piece by piece with the best materials and most importantly, is that we help
women in need to have a stable source of income and a more meaningful life
D. A stakeholder is someone who has an interest in a firm and can influence or be influenced
by it. Investors, employees, customers, and suppliers are the major stakeholders in a normal
organization. Therefore, our stakeholders are divided into partners and customers. Our key
partners include the trainers for the training program we offer, and our working women
that produces the products we sell. Also, the suppliers that supply the raw materials for our
company such as, wool, beads and cotton for our products, are considered as well another
key partner. These partners are considered the organization’s employees and suppliers,
which make them stakeholders, as they affect the activity of the organization. However,
our customers’ segment includes women in general, teens and pottery fans, as we provide
products like accessories and home decors. They are also considered one of our
stakeholders, as they can affect the company’s decisions.
E. The name of our E-Business is “Ayadina”. It’s an Arabic word that means Our Hands,
which represents our products, as we offer products for our customer that are made by hand
only (Handmade products Only). Therefore, our slogan meets our mission and our goal. It
states “From Their Hands to Yours”, which promotes and assist the recognition of the
handmade products that are made by Egyptian women
with low income. And our logo contains our name and
our
slogan:
F. A company's business model defines how it generates
value. However, the Revenue Model explains how a
firm makes money from the value it provides to
customers. The e-business model of our website is B2C, which is business to customers.
We conduct our business by selling products directly to the consumers who are the endusers of our products. Our company generates revenue through two types of models, the
web sales model and the affiliate model. The affiliate model works by promoting links to
relevant products and collecting commission on the sales of those products, and can even
work in conjunction with ads or separately. Web sales model is when a customer pays
directly for a product or service, except that customers must first come to your company
via a web search or outbound marketing, and conduct transactions solely over the internet.
6)Digital Marketing Plan:
a. Targeted marketing allows you to focus your marketing investments and brand information on
specific markets that are more likely to buy from you than other markets. This is a more affordable,
efficient and effective way to reach potential customers and generate business. So, we analyzed
our products and chose a certain demographics that we would like to target. We target pottery fans,
those who like pottery mugs, vases and so on. Also, we target women all ages as well as teen girls
as we offer a variety of accessories, home accessories and homeware that all women and girls
need. A business competitive advantage which Refers to the factors that enable a company to
produce goods or services that are better or cheaper than competitors. These factors enable
production entities to generate more sales or higher profits than their market competitors.
Ayadina's competitive advantage is in offering cheap and reasonably priced products with high
quality materials, customer service as we offer 24 hours assistance to our customers, we also use
on site behavior analysis, where we know what our customers clicked on or what does they look
for to further improve our website.
b. Creating a new product or service requires a lot of work, and unfortunately, it does not stop once
it is ready, starting and promoting it is the other half of the equation. Hence, we are planning to
use social media accounts, advertisements on another websites and opening booths at different
events as our main marketing strategy, as well as we can use Google my business where we can
add our posts and offers on what is new tap to appear and reach to more people.
c. Marketing campaigns are organized, strategic efforts to promote specific business goals, such
as launching new products or capturing customer feedback. We can start our campaign planning
by specifying our goal which is promoting our product and our brand, then we will specify the
budget for the campaign after that we will specify our target audience, design and create the
campaigns content and analyze results. Our main marketing campaign is social media marketing
campaigns by using certain trend hashtags on Instagram that will make our products more
reachable to new customers, also, use unusual and creative sponsors where we can use something
like Cairo Runners that we can sponsor and allow people to hear our brand name and we can offer
sample for them there so, they can check us out on our social media accounts or our website
directly. We can also use giveaways on social media accounts to attract people to try our products.
7. Issues and Risks:
 One of the main problems is that our company's SEO and digital marketing might
impose a serious threat. Google's algorithms are constantly changing, and this has
a significant impact on our ranking. A low SEO score implies less traffic to our
website, which translates to fewer sales. Among the many e-commerce dangers,
customers can be turned off by poor customer service or an unpleasant encounter.
It will eventually harm the business. It has numerous flaws, ranging from
unpleasant and unprofessional customer service representatives to out-of-date
inventory management, also incorrect deliveries might cost money. If our website
contains weak authentication methods, it can lead to cyber-attacks and information
can be stolen. Also, there is intellectual property issues, where people can copy our
content, products, logos, or product descriptions. Not to mention the common
headache of dealing with returned goods, the most common issues with returned
goods are increased supply chain costs and the inability to resale the things at their
original price. Also, product shipment can be delayed or the product could be
delivered to the wrong person, which might affect the stock and it can lead to
warehousing and logistics issues. Lastly, the server of the Internet service provider
(ISP) may crash, and online payment system may display problems.
10. Business Partnership:

Business partnership includes the process of forming successful, long-term
strategic connections with the goal of achieving best practises and a sustainable
competitive advantage. Each partner shares in any gains and bears a portion of any
losses. The main partners that we have for our organization are the trainers and the
suppliers of raw materials. Our suppliers provide the raw materials needed to
produce our products, so our relationship or partnership with them is considered
extremely important. Maintaining a healthy Supplier relationship leads to business
process improvement, as it allows for the free flow of feedback and ideas. Over
time, this will result in a more streamlined, efficient supply chain, which will save
costs and improve customer service. The other main partners are the trainers, the
trainers we hire in our organization perform a training course to our working
women in workshops. They provide in this training courses the steps and the
process required for the women, in order for them to be able to produce a creative,
suitable, and high-quality products for our customers. This also includes teaching
the women to use the machines and the equipment in the right way. Which indicates
the importance of the trainers as our partners, without them our business process
will not be motion. The trainers allow our company to have hard working women
employees, whom are self-manageable, independent, consisted and dedicated, then
we will be capable of providing high-end products to our customers, which will
help us achieve competitive advantage.
References:
https://www.dreamhost.com/blog/ways-online-store-can-compete-megaretailers/
https://www.wordstream.com/blog/ws/2020/07/29/how-to-promote-a-product