Advertising Proposal
Prepared for:
[Client Company]
Prepared by:
[Advertising Agency]
Advertising Proposal
Introduction
Steuart Henderson Britt, the author of multiple books related to advertising, laid down the importance of
advertising as "Doing business without advertising is like winking at a girl in the dark. You know what you are
doing but nobody else does.”
Advertising allows companies to target their customers effectively and form a lasting connection with them. It
helps your business grow. If your campaign is crafted in a way that speaks directly to your target audience and
instills emotions in them, your company will create a long-lasting impression on your audience and inspire brand
loyalty.
And that's what [Advetising Agency] will help you do. We are driven by creativity and generate powerful ideas
that help our clients build brand awareness and drive product demand. We don't simply run ads; we create
campaigns that that will cut through the noise and get your message both heard and acted upon.
We have teamed up with [number of clients] clients to design and reimagine their brands from concept to
completion. Our [Advertising Agency] aims to help you flourish and leverage your unique features to build
relevant and compelling ads.
About Us
Our Services
We offer a wide range of services to our clients, ranging from both worlds of Digital and Traditional forms of
advertising. We provide the following services to our clients:
1. [Social Media Marketing]
2. [Content Marketing]
3. [SEO]
4. [Media Advertising]
5. [Any other services]
Our Approach
Together with your team, we'll maneuver your ship from confusion and ambiguity to clarity and certainty.
Meet with your leadership team
Identify your target audience
Achieve brand alignment
Brainstorm with them
Define your USP
Find the “big idea”
Campaign Launch
[Add approach]
Pricing
Team
Meet our leadership team behind the success of our business:
MARKETING HEAD
[MARKETING HEAD NAME}
Our Past Projects
We’re proud to have been the team behind several successful campaigns. Here are some of
them:
1. [Project 1], [Client 1 Company]
[Project 1 Description]
[Project Result 1]
[Project Result 2]
"[Client 1 Testimonial]"
[Client 1 Name]
[Client 1 Company]
2. [Project 2], [Client 2 Company]
[Project 2 Description]
[Project Result 1]
[Project Result 2]
[Client 2 Testimonial]"
[Client 2 Name]
[Client 2 Company]
Terms and Conditions
1. Payment: The [Client Name] shall make the payment upon the deliverables of the services
rendered from the [Advertising Agency] . The amount varies as per different services opted for by the
[Client Name]. The mode of payment shall be cash/bank transfer/online payment or any other mode of
payment as per the [Advertising Agency] standards.
2. Performance of Services: The [Advertising Agency] agrees to perform such advertising services as
agreed by the [Client Name]. The [Advertising Agency] further agrees to provide such services with its
available skills, resources, and expertise in a professional and timely manner with the highest quality.
3. Relationship of Parties: It is agreed that the Parties herein are independent contractors and the
relationship between both the Parties shall not constitute a partnership or a joint venture.
4. Confidentiality: The Parties agree to keep all confidential information obtained during the term of the
proposal as confidential and not disclose the same to any third party. This section shall survive the
termination of the proposal.
5. Termination: Either Party may terminate this proposal by written notice to the other Party. In case of
breach of the terms and conditions herein by any Party, the Party in breach shall remedy it within
[Number of Days] days upon receiving such notice of the breach. Failure to remedy the breach will
lead to the termination of this proposal without prior notice.
6. Governing Law: This Proposal and the Contract between the Parties arising upon acceptance of
this Proposal by the [Client Name] shall be governed by and in accordance with the laws of [State].
Acceptance and Signature
If you'd like to select our services, please provide your acceptance by signing below:
[Client Name]
Signature:
Signature:
Name:
Name:
Date:
Date:
THANK YOU
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