Product Knowledge Worksheet (4% of overall grade) 14 Marks
STEP ONE. Create three FAB STATEMENTS. (9 Marks)
Feature
Advantage
Benefit
STEP TWO. Develop your unique business proposition. (5 Marks)
Retailer Cost
Customer Suggested Retail Price
% Profit based on cost
% Profit based on selling price - retail
Retailer Cost with 12% Volume Discount
Customer Retail Price
% Profit based on 12 % deal cost
% Profit based on selling price : 12 %
Retailer cost with additional 6% Display discount
Customer Retail Price
% Profit based on 6% deal cost
% Profit based on selling price: 6% deal cost
Retailer cost with best deal 18% (lowest deal)
Customer Retail Price
% Profit based on 18% deal cost
% Profit based on selling price : 18% deal cost
Initial Purchase Order $
( Retailer Cost x Suggested Quantity)