An independent British brand that combines 25 years of beauty industry know-how with innovation and formulas that really work. CULT51 was developed in response to the demand for products that truly deliver on the claims they make. Customers are becoming more savvy and want more detail behind the products, so clinical trials and claims are becoming vital in the shopping process. Developed in response to this demand, CULT51 offers all-in-one skincare that tackles major skin concerns. And we can prove it works! CULT51 tests all its products on a panel of 51 women. Each product in the line up boasts over 40 clinical claims that have been tried and independently verified. We make anti-ageing skincare easy to use and understand, using potent, highly concentrated ingredients. The products help your body to combat the effects of ageing more effectively by working with your own metabolism, hydrating, nourishing, and tackling dark circles and pigmentation. A true anti-ageing phenomenon, product trials show that using CULT51 reduces the appearance of fine lines and wrinkles and helps protect your skin against environmental damage. The Collection Immediate Effect Serum Neck & Décolleté Firming Cream Derma Line Concentrate Eye Repair Night Cream Day Cream 50ml 20ml 20ml 30ml 30ml 4ml 15ml Cult51 Night Cream Two years in development, CULT51 Night Cream is the HERO product of the brand. It contains scientifically advanced ingredients at highly concentrated levels, providing over 51 anti-ageing benefits and giving long-lasting results. Designed as an all-in-one treatment, the CULT51 Night Cream simplifies your daily skincare routine, eliminating the need for multiple products. The multitude of active ingredients packed into the product work together with your skin’s own metabolism to provide a number of long-lasting, anti-ageing, skin benefits. Cult51 Night Cream 51 Clinically Proven Benefits Fine Lines and Wrinkles Redness Reduces the appearance of wrinkles and fine lines by up to 52% in 28 days by promoting the skins own production of collagen. Tackles redness, rosacea and reduces spider veins and blotches by soothing skin, strengthening capillaries. It also reduces blemishes caused by pimples. Cell Turnover Increases the skin’s oxygen uptake by up to 45% which increases cell turnover, skin appears younger as a result and skin tone is brightened to create a more flawless and radiant appearance. Deeply Moisturising Promotes the skins own hyaluronic acid, leaving the skin feeling hydrated and soft to the touch. Age Spots and Pigmentation Is proven to diminish the appearance of age spots and help even out pigmentation. Firms Skin Tissue Skin is an average of 99% firmer just 1 hour after application. ATP levels are increased by up to 65%, strengthening skin’s capillary walls and boosting blood circulation resulting in visibly lifted and firmer skin tissue. Richard Mears “I challenged myself to create a cream that wouldn’t just give the appearance of younger skin. It would actually give you younger skin. Full independent clinical trials prove that CULT51 Night Cream does exactly that, by working with the skin’s own metabolism to produce younger, fresher more radiant skin.” LOOK Magazine “Wonder products, like this CULT51 Night Cream, £125, had already created a waiting list with over 5,000 names on it, before it launched this year... I’ve been using it for almost a month and the results are amazing. My skin is smoother, more even, it looks plumper and doesn’t feel dry at the end of the day.” India Knight "I approached this product with extreme skepticism and have come out a convert, which isn’t a thing that happens very often.” Cult51 Day Cream This beautifully luxurious cream with SPF15 sinks in quickly, leaving the skin feeling soft, smooth and firm while boosting the skin’s moisture levels and reducing redness. Applied in the morning, it tackles many of the factors that cause skin ageing, including UV induced pigmentation and pollution. CULT51 Day Cream is absorbed by the skin in just 90 seconds, making it easy to apply make-up on top. Boasting 40 proven anti-ageing benefits, it’s the perfect primer. Cult51 Day Cream 40 Clinically Proven Benefits Environmental Protection Anti-Ageing Rich in anti-oxidants, reducing the levels of damaging free radicals in the skin, neutralising pollution, protecting against environmental stress and reducing UV induced oiliness. Has a long-term anti-wrinkle effect, protecting against chronological ageing, promoting the production of collagen, reducing the appearance of fine lines and wrinkles, increasing blood flow and stimulating cell proliferation. Redness Pigmentation Tackles redness and rosacea and reduces spider veins and blotches by soothing skin and strengthening capillaries. It also reduces blemishes caused by pimples. Prevents hyper-pigmentation and inhibits the overactivity of the tyrosinase cells that produce melanin. SPF15 helps to protect against sun damage. Deeply Moisturising Brightens Skin Helps skin to produce hyaluronic acid and maintain water, increasing moisture levels by up to 20% after 12 hours. An incredible luminosity build of an average of 8% in 30 minutes (Best expected from laser treatment is 7% – 9%) Chrissy Teigen “In her arsenal: CULT51 Day Cream to prep the skin and CULT51 Immediate Effect Serum, something that the product calls, ‘a must’.” Cult51 Immediate Effect Serum Immediate Effect Serum is CULT51’s concentrated formula, delivering the benefits of its unique ingredients in a potent form. Specifically formulated to target fine lines and wrinkles, CULT51 Immediate Effect Serum should be used around the eye area on lines, wrinkles and dark circles, the lines around your lips, forehead, neck and décolleté. Following full independent clinical testing, Immediate Effect Serum features the finest multi-active formulation delivering on 46 anti-ageing skin claims. Working in conjunction with your own skin cells, the serum strengthens blood vessels and increases microcirculation, stimulating collagen, elastin and cellular regeneration. Cult51 Immediate Effect Serum 46 Clinically Proven Benefits Lightening of dark circles Reduction in puffiness Makes skin feel firmer by over 100% in just 6 weeks Reduction in the appearance of wrinkles and fine lines Increased hydration in just 12 minutes Glass Magazine “Created by Richard Mears (formerly a chemist for many major beauty brands), the original CULT51 night cream enjoyed a lot of hype on its launch… This new serum has an innovative new ingredient up its sleeve, which is 99 per cent pure collagen as well as five anti-inflammatory extracts and a potent cocktail of anti-oxidants. It claims to boost skin elasticity by up to 82 per cent in just an hour. Your plastic surgeon might want to learn a new trade.” Cult51 Neck and Décolleté Firming Cream This highly-advanced anti-ageing formula is specially developed to hydrate and tighten the delicate skin around the neck and décolleté. Enriched with botanical extracts, collagen and Moroccan argan oil, it has an instant lifting effect. Skin feels intensely moisturised, plumper and noticeably firmer, with results that build over time to help combat the visible signs of ageing. With its powerful combination of active ingredients, this cream has gained exceptional results in independent clinical tests. Cult51 Neck and Décolleté Firming Cream 38 Clinically Proven Benefits Firms Skin Tissue Improves Skin Tone The rich blend of active ingredients help improve the firmness of the skin around the neck and décolleté by up to 89% in 6 weeks. Strengthens capillary walls and microcirculation, helping to reduce spider veins and soothe and calm the skin. Reduces Wrinkles Boosts Collagen Smooths out the appearance of fine lines and wrinkles, reducing wrinkle depth by up to 46% in 6 weeks. Promotes the skin’s production of collagen, helping to improve hydration and elasticity and create younger-looking skin. Intense Moisturisation Improves skin hydration by 84%, leaving the skin feeling instantly softer, plumper and deeply moisturised. Targets Neck Wrinkles Contains precious extracts of Moroccan argan oil, which has been shown to have a long-term effect on reducing neck wrinkles. Cult51 Neck and Décolleté Firming Cream The Product Trials “ I have noticed a difference in my chest area the most. The vertical lines seem to have faded and the skin appears to have much more youthful elasticity about it. The ring lines on my neck are also starting to soften. One thing that is immediately evident is the disappearance of the dehydration verticals creep lines on my neck which were aging it visually. My neck looks very good now and I am ecstatic as it was something I was conscious of. The results are quick and promising so far. BEFORE AFTER - Anon. VIP Trialist after 2/3 weeks Cult51 Neck and Décolleté Firming Cream The Product Trials “ I have used the cream religiously every day and I think it is brilliant. My skin is definitely smoother and I really liked how light and easily absorbed it was. I would definitely recommend it and use it again. - Anon. VIP Trialist after 2 weeks BEFORE AFTER Cult51 Neck and Décolleté Firming Cream The Product Trials “ I have used the CULT51 Neck & Décolleté Firming Cream for only 3 weeks and from the first application I felt an immediate tightening sensation. Like other CULT51 products, the cream has a very pleasant fragrance without being overwhelming. The cream glides well and soaks into the skin without any feeling of oiliness. I am not sure the cream is meant to do this but I do feel my neck area looks more luminous and brighter! BEFORE AFTER - Anon. VIP Trialist after 3 weeks Cult51 Derma Line Concentrate Derma Line Concentrate visibly reduces fine lines and wrinkles in just ten minutes. Formulated with pure Birch Sap, a powerful anti-ageing ingredient proven to reduce fine lines and wrinkles by up to 75% in 28 days. Using patented technology, Derma Line Concentrate infuses skin with Oxygen, dramatically reducing the appearance of lines and wrinkles with effects that last up to eight hours. Our unique formula of powerful bio based ionic liquid increases hydration, generates luminosity and elasticity, filling fine lines, wrinkles and expression lines. Derma Line Concentrate is quickly absorbed into the skin giving an instant plumping effect. Derma Line Concentrate 38 Clinically Proven Benefits Reduces Expression Lines Improves Skin Metabolism Works at a cellular level to instantly swell and plump the skin, visibly reducing the depth and width of deep wrinkles and expression lines by 75%. Contains concentrated botanical extracts and key actives which improve the skins metabolism and structure, thereby increasing cellular energy turnover. Instant Plumping Eight Hour Effect Increases the oxygen uptake of the skin to instantly plump and firm your skin’s tissue, leaving you with skin that looks and feels younger and healthier. Effects are expected to last for up to eight hours, and with continuous use effects will build and last as the skin is rejuvenated over time. Results in Ten Minutes No need to wait for results as the advanced technology is proven to plump, smooth and diminish hard to remove expression lines, deep wrinkles and fine lines in just 10 minute. Intense Hydration Contains intense hydrating superpowers which get to work instantly hydrating for plumper and firmer skin. Cult51 Eye Repair Eye Repair is a powerful anti-ageing serum specifically formulated to visibly reduce fine lines and wrinkles around the delicate eye area. Clinically proven to work in harmony with skin to firm, lift imperfections and smooth creases. In just fifteen minutes wrinkle depth is reduced by 47% and skin is left feeling nourished, luminous, firmer and more youthful. Eye Repair glides onto your skin and is absorbed with instant results. This super-strength treatment has a cumulative effect so the results from the powerful elixir will continue to grow with each application. Eye Repair 38 Clinically Proven Benefits Targets Dark Circles Soothes Puffiness By strengthening blood vessels and reactivating microcirculation the appearance of dark circles, red blotches and spider veins are significantly reduced leaving a more even skin colour. Rich in vitamins and minerals that soothe inflammation and under-eye puffiness, whilst calming the delicate skin around the eye area. Reduces Wrinkle Depth Boosts Collagen Production As skin cells are renewed, wrinkle depth and size is reduced by up to 45%, smoothing the eye area out for a more youthful appearance. Promotes the skin’s production of collagen, helping to improve hydration and elasticity, revealing younger skin. Fine Lines Diminished Fine lines are reduced by 36%, leaving skin feeling softer and silky smooth. Intense Hydration Skin hydration is increased by up to 150% in just 8 hours, leaving the skin feeling instantly plumper, more elastic, and deeply moisturised. As Seen In… Key Stockists CULT51.COM ICI PARIS (BRUSSELS, HOLLAND, GERMANY) SPACE NK XARIG (SPAIN) FORTNUM AND MASON DE LA UZ (NORTH SPAIN) BEAUTY EXPERT HOUSE OF STARS (COPENHAGEN) FEELUNIQUE.COM MECCA COSMETICA (AUSTRALIA) LOOKFANTASTIC.COM ASPA DEN HAAG BGLOWING.COM BRITISH AIRWAYS BATH & UNWIND ETIHAD