Jannah Mae N. Dalaay
Teacher: Ms. Jane P. Osabel
Grade 12 – STEM B
05/23/2021
MEDIA
AND INFORMATION
LITERACY
PRE - TEST
1. B
2. C
3. A
4. A
5. C
ACTIVITY 4.1
1. The sinking of the Titanic in 1912 was based on the centuries of media development. The
era of the information industry was the current stage at that time, which means that some
form of communication may lead to its spread. News is a newspaper that uses printing
presses for mass production to spread news all over the world. Therefore, telegram or
telephone communication also plays a role in dissemination. Titanic news.
Jannah Mae N. Dalaay
Teacher: Ms. Jane P. Osabel
Grade 12 – STEM B
05/23/2021
2. In this day and age, when the Titanic collapsed, people usually receive news via the Internet
through social networks. This is the cheapest way of communication today because it is
the most accessible and has millions of users, making it ideal for spreading news today.
WHAT WILL YOU DO
AGE
PreIndustrial
Age
WHAT
WHAT
WHAT
FORMAT/EQUIPMENT FORMAT/EQUIPMENT FORMAT/EQUIPMENT DID
DID PEOPLE USE TO
DID PEOPLE USE TO
PEOPLE USE TO SHARE
COMMUNICATE
STORE
OR BROADCAST
WITH EACH OTHER?
INFORMATION?
INFORMATION?
In Pre-Industrial age they
use signs or symbols to
communicate with each
other. Examples are they
burn or make fire.



Industrial
Age
Written format
Clay tablets
Papyrus
In Industrial age they use
Telegraph or typewriter
to communicate each
other.
They store information
by using traditional
paper and other writing
materials.

Codex

Papyrus

Acta diurna

Dibao
Printing press and news
papers

Telephone

Punch cards

Telegraph

Typewriter

Printing press
They share or broadcast
information by making a letter
or information in a papyrus
material.

Printing press
Uses a newspaper to share and
inform people.

Commercial
pictures
motion
Jannah Mae N. Dalaay
Teacher: Ms. Jane P. Osabel
Grade 12 – STEM B
05/23/2021

Motion
pictures
photography/projection

Electronic
Age
In Electronic age they use
transistor
Radio,
television and another
electronic device.


 Computers,
television and
radio
 Personal
Personal
computers
In this age it is easier to share
information by broadcasting in
the television.
computers

Information
Age

Transistor radio

OHP,
Large electronic

Television
Mainframe
computers

Email

Skype

Twitter
Mobile phones and
social medias

Portable

Blogs

Internet
computers/laptop

YouTube

Computers

Cell phone

Internet

Social media

Wearable

Cloud

Smart phones
technology

Computers

DVD
Facebook

Social media

Flash drives

CD

LCD
Projectors
computers

Motion pictures with
sound
Posting and sharing
information’s in social media.
Jannah Mae N. Dalaay
Teacher: Ms. Jane P. Osabel
Grade 12 – STEM B
05/23/2021
WHAT`S MORE
Activity 4.3: Traditional Media VS New Media
Traditional Media is ……
 Media experience is limited.
 One-directional
 Sense receptors used are very specific
(i.e. print media-sense of sight, radiosense of hearing, TV and film- sight
and hearing).
New Media is ……
 Media experience is more interactive.
 Audience are more involved and can
send feedback simultaneously.
 Integrates all aspects of old media.
 It includes social networking sites
blogs podcasts wikis and virtual
worlds
 It is much more of a two-way affair
and it allows consumers and users to
get more involved
WHAT I CAN DO
1. Since the early days of communication, humanity has been captivated by the methods it
uses to convey and preserve information. How we communicate with each other defines
who we are and constitutes so much of what makes a culture and an individual unique.
Over the centuries, we have seen media evolve across a wide array of channels, from print
to radio to television to the Internet. Each one of these channels, or media, has its own
unique characteristics, much like the people who use them. When it comes to understanding
these various media, one of the best to learn from is Marshall McLuhan. Born in 1911 and
passing in 1980, McLuhan had no opportunity to experience the Web the way we know it
Jannah Mae N. Dalaay
Teacher: Ms. Jane P. Osabel
Grade 12 – STEM B
05/23/2021
today, but that didn’t stop him from exerting a huge influence on it. It was McLuhan who
first spoke about technology and communication having the ability to create a “global
village.” As an early educator and pioneer of the study of communication and its evolution
over time, McLuhan introduced a lot of observations about the impact of new forms of
expression and media. Most notably, McLuhan’s expression “The medium is the
message” has had a resounding impact not just on Web design but on mass media in
general.
2.
Mobile-phones, texting, iPads, the internet, Facebook, blogs—we live in a communication
rich age which brings many benefits. But as I said last week, quoting from one writer, “Technology
wears its benefits on its sleeve — while the drawbacks are buried deep within”. So, is all this socalled
enhanced
communication
good
for
us?
Studies show that technology shapes us more than we realize. It has always been this way. Take
a shovel for instance—useful for moving dirt, but in using it every day we develop stronger arms
and calloused hands. The tool helps us change the world around us, but it also changes us in the
Jannah Mae N. Dalaay
Teacher: Ms. Jane P. Osabel
Grade 12 – STEM B
05/23/2021
process. And this happens regardless of why you are digging the hole. In the same way, digital
technologies
change
us,
whatever
we
use
them
for.
One of the areas of change is in our attention spans. Many of us now live in a state of what is
known as Continuous Partial Attention. Part of our mind is always tuned in to incoming
communications email, text messages, status updates, tweets, mobile calls and not given to the
task in hand. And often when that communication isn’t there, we even feel deprived how many
times do you check your email, or phone even when there has been no incoming beep? Our
attention spans and our memory are being altered because our brains are being rewired. The
neurons in our brains are constantly reconnecting and creating new pathways, adapting the brain
to the way we think. Since the internet and various associated technologies encourage rapid,
shallow thoughts that skim along the surface, the more we surf, text and Facebook, the more
difficult it is for our brains to slow down and think deeply about important issues. We flit, we
skim, we are easily distracted.
POST TEST
1. D
6. A
2. C
7. A
3. A
8. B
4. A
9. A
5. D
10. C