MARKETING MANAGEMENT IDENTIFY YOUR PERFUME BRANDS ~ BHARGAV HAZARIKA ENTRY LEVEL PERFUME BRANDS BRAND TARGET MARKET 1. AXE (Unilever) •Age group: 14-30 years. •Curious and explorative •Lower middle class to upper middle class. 2. PARK AVENUE •Age group: 14-30 years. •Curious and explorative •Lower middle class to upper middle class. 3.SET WET •Age group: 14-25 years. •Explorative •Lower middle class to upper middle class. IMAGES MID SEGMENT PERFUME BRANDS BRAND TARGET MARKET 1. BEARDO •Age group: 25- 40 years. •Status seekers •Lower middle class to upper middle class. 2. AJMAL PERFUMES •Age group: 30-45 years. •Health conscious •Lower middle class to upper middle class. 3. VILLAIN •Age group: 25- 35 years. •High brand loyalty •Lower middle class to upper middle class. IMAGES PREMIUM PERFUME BRANDS BRAND TARGET MARKET 1. Versace •Age group: 30-60 years •Higher middle class to Rich 2. Dunhill •Age group: 30- 60 years •Higher middle class to Rich 3. Mont Blanc •Age group: 30- 60 years •Higher middle class to Rich •Status seeker IMAGES LUXURIOUS LEVEL PERFUME BRANDS BRAND TARGET MARKET 1. Roja Parfums •Celebrities •Business tycoons •Rich class 2. Tom Ford perfumes •Celebrities •Business tycoons •Rich class 3. Clive Christian •Celebrities •Business tycoons •Rich class IMAGE