Robinson-Patman Act of 1936
prohibits price discrimination and applies to buyers and sellers
Bankruptcy
legal process by which a person, business or government entity, unable to meet financial obligations, is
relieved of those debts by a court
Chapter 7 bankruptcy
straight bankruptcy
Compliance based ethics code
emphasize preventing unlawful behavior by increasing control and by penalizing wrongdoers
Integrity based ethics code
define the organization's guiding values, create an environment that supports ethically sound behavior
and stress a shared accountability
whistleblowers
insiders who report illegal or unethical behavior
Business to business
individuals and organizations that buy goods and services to use in production or to sell, rent or supply
to others
Niche marketing
identifies small but profitable market segments and designs or finds products for them
mass marketing
developing products and promotions to please large groups of people
B2B marketers include
manufacturers, wholesalers and retailers, hospitals, schools, charities, government
tanglible
cup of coffee
intangible
starbucks experience
product mix
combination of all product lines offered by a manufacturer or service provider(candy bars, gum, breath
mints in a product mix)
Middle management
includes general managers, division managers, and branch and plant managers who are responsible for
tactical planning and controlling
supervisory management
those directly responsible for supervising workers and evaluation daily performance