MGMT 3069- Operations Management
Virtual Tour with Assignment Questions
Case Title: Virtual Tour & Assignment - Brompton Bicycles
Submitted by Group No:….
Group Member 1 Name: A 1
Group Member 1 Name: A 2
Group Member 1 Name: A 3
Group Member 1 Name: A 4
Date:…………………………….
Assignment Content:
Element
Watch the
Video
Description
Read the
instructions
and click
the video
link. Ensure
you are
signed into
FOL.
Part A –
Suggestion –
Tour.
skim the
At the
questions,
“tour
then watch
stops”
the video,
watch that then answer
video
the
segment
questions.
and
answer the
question(s)
Part BWritten
Tour end Answer
Post tour
Written
Answer
Spelling
Grammar/
References
Total
Groups of 4
Questions
Marks
N/A
Groups of 3
Questions
Marks
N/A
A 1 to A4
15
marks
each
A1 to A3
(exclude
A4)
20
marks
each
B1
15
B1
15
B2
20
B2
20
5
5
100
100
Note: The course mark weight is 15% for this case.
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Brompton Bikes Video
Watch this video:
TV, C. (Producer), & . (2010). Inside a factory VII: Brompton bicycle.
[Video/DVD] TV Choice. Retrieved from https://video-alexanderstreetcom.ezpxy.fanshawec.ca/watch/inside-a-factory-brompton-bicycle
Note: You will have to be logged in to FOL to view the video. This video is found
in the Fanshawe Digital Library. If the link does not work for you log into the
Fanshawe Library. From the top menu (in black) select “Books and Digital
Resources”, “Online Streaming Video”, “Academic Video Online (AVON), in
search enter “Inside a Factory Brompton Bicycle”.
If you are have difficulty accessing the video, you can: email the library email
(llc@fanshawec.ca) or pparlette@FanshaweC.ca or the library’s AskON chat
service for assistance.
Virtual Tour Instructions Brompton Bikes
Context: As a group assignment we will make a “virtual tour” of a bicycle factor.
We will stop at certain places in the factory and make observations. Your group
will identify concepts that have been learned from the Operations Management
course at the tour stops. At the end of the tour your team will provide your group
observations for improvement (or “best practices”) and recommendations. Your
group will also research the company on the internet and make further
recommendations for improvement (or identify “best practices”) from your
research.
Instructions:
Watch the video and answer the questions at the “tour stops” as indicated. You
may have to use the little dot at the bottom of the video to scroll forward or stop at
certain “tour stops”. Answer the questions associated with the tour stop.
Division of Work:
Assign a team member to questions A1 to A4:
Assign a member of your group to each of the questions in part A.
Group effort:
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For part B, the group members will all provide their input to questions B1
and B2. The group will determine who will work on the introduction and
other areas of the report toward a document representing the final group
submission.
Use this document as a “template”; use the cover page provided and include
these headings:
Introduction
Part A – Observations – Issues or Best Practices
A1 Tour Stop
A2 Tour Stop
A3 Tour Stop
A4 Tour Stop
Part B – Summary
Part B1 – After Tour Observations and Recommendations
Part B2 – Post Tour
Conclusions
References
Submission:
The group will select a group “lead” who will compile the final report and submit
the report to the FOL drop box.
Submission Form:
Treat this document as a “template”, update this document in response to the
questions, complete the other areas of the template such as the introduction, save
the document with your team number included in the file name and submit the
modified word file to the FOL drop box.
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Introduction:
Provide an overview of the company from the ‘virtual tour” video (about 150
words).
Part A-Observations - Opportunities for Improvement or Best Practices
You may start your tour at the beginning of the video or skip ahead to:
4:45 minutes - start the tour.
A1) Tour stop 11:30 to 13:30 Quality Systems.
Write about the quality systems that you observed at this stop (150 to 250 words).
The observations must relate to concepts that are in the textbook. You have two
options: identify an issue where you see an opportunity for improvement, and the
associated recommendation for improvement or you have observed a “best
practice” (a good way to manage this activity) and then identify why you consider
this a good “best practice”. You can do either a problem for improvement or a best
practice, but you do not need to do both.
A2) Tour stop 13:30 to 15:00 - Parts Delivered on Time.
Write about the supply of parts (particularly the issue of parts shortages) to the
company that you observed at this stop (150 to 250 words). The observations must
relate to concepts that are in the textbook. You have two options: identify an issue
where you see an opportunity for improvement, and the associated
recommendation for improvement or you have observed a “best practice” (a good
way to manage this activity) and then identify why you consider this a good “best
practice”. You can do either a problem for improvement or a best practice, but you
do not need to do both.
A3) Tour stop 17:00 to 18:50 - Updating the Process to a Continuous Flow
System.
Write about the advantages and disadvantages of the current manufacturing
process (from 15:00 minutes to 16:45) and the advantages and disadvantages about
the proposed continuous flow process (17:00 to 18:50) (250 words). Do you
recommend making the change to the continuous flow process or not? You may
include processes that you observed in other parts of the video as well. The
analysis must relate to concepts that are in the textbook.
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A4) Tour stop 19:55 to 21:30 - The Warehouse and Storage of Parts.
Write about your observations of the storage and movement of materials that you
observed at this stop and prior (150 to 250 words). The observations must relate to
concepts that are in the textbook. You have two options: identify an issue where
you see an opportunity for improvement, and the associated recommendation for
improvement or you have observed a “best practice” (a good way to manage this
activity) and then identify why you consider this a good “best practice”. You may
write about either a problem for improvement or a best practice, but you do not
need to do both.
Part B Tour Summary and Post Tour SWOT Analysis
Part B1-After Tour Observations and Recommendations
B1) Summarize each observation from the tour and identify what the issue is,
make a brief recommendation for improvement (or if your observation is a
“best practice” then identify the best practice and why it a “good thing” that the
company is doing and why your group would recommend this practice). Add
new observations and recommendations or best practices. The material must
relate to content or concepts that are found in the course content (250 to 500
words).
(As a guideline, paragraph one should summarize the prior observations and
paragraph two to identify new observations).
Part B2-Post Tour
B2) The video tour is from 2010, the company may have experienced changes
since then. Research Brompton Bicycles and the folding bicycle competitors.
The Brompton Bicycles website is: https://www.brompton.com/about-us.
Provide your observations about what Brompton Bicycles may be doing
currently to improve their competitive position. What are the strategic issues
that the company may need (or has) considered? Prepare a Strengths,
Weakness, Opportunities and Threats (SWOT) analysis based on current
information. Focus on factors that relates to operations management. Provide a
group evaluation using SWOT and conclude this with a list of the top three
strengths and the three highest ranking weaknesses of Brompton Bicycles (200
to 500 words).You may use bullet form for the points made in the SWOT,
sentence form to summarize the strengths and weaknesses.
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The SWOT analysis can be in a chart form followed by about a paragraph or
two identify three strengths and weaknesses.
A SWOT format can be found in the Laurence Kinlin School of Business Case
Toolbox, page 15.
Conclusions
Briefly identify what your group liked or did not like about this assignment
(250 words).
References
Include references and citations in your paper.
Note: Using this document as a “template”, complete the title page, retain the
headings, remove the instructions, and place your answer below the headings.
Save the file with your group number as part of the file name. Submit a final
group report as a word document file to the submission drop box before the
assignment due date and time.
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