TATIANA LUND
HEAD OF MARKETING, BUSINESS DEVELOPMENT MANAGER
+79166371758, tatianalund@gmail.com
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12 years’ experience in packaging industry
Holistic management experience from Sales and Marketing
Work experience in international business environment, incl. project leading
Launching of innovative solutions on Russian market
Wide expertise in customer marketing and FMCG trends
Leading and communication of sustainability strategy
EMBA 2021 General management at Stockholm School of Economics
ECOLEAN Established in Russia since 1998 (Dubna). Global producer of packaging solutions for
liquid food and beverages
2009 / PRESENT: Sales and marketing manager, Russia/CIS
Marketing activities
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Development of Ecolean solutions for new product categories and niches. Launch of new categories:
plant-based milk with a Kazakh customer; juice drinks with an international player in Russia; etc.
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Development of tailor-made offers for Ecolean prospects taking into consideration global and local
market research, competitive environment and prospects’ strategy. Over 200 presentations developed
for potentials in accordance with their product category, location (rival benchmarking), technical
possibilities and consumer trends.
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Cooperation with third parties: agencies, designers, other suppliers for development of “all-inclusive”
offers. More than 50 new SKUs launched and 10 advertising campaigns successfully ran.
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Establishment of a program of regular joint conferences for our customers’ marketing professionals, by
inviting celebrities of marketing in the field of FMCG, to these events.
Sales activities
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Long-term customer relationships: initial sales leads to continuous sales of portfolio ideas and
subsequent packages delivery. 30% increase of active customer database.
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Key-account for 10 customers that made appr. 50% of yearly sales volumes surplus (2018-2020).
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Arrangement of sales workshops and events for existing and potential customers.
Sustainability activities
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Conducting sustainability strategy of the company, applied for the Russian- and CIS-market. Speaker at
relevant events.
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Since 2019: implemented a pilot project for collection of Ecolean packages, recycling and identification
of possible applications for secondary material received.
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Prepared sustainability benefits program for customers became a door opener for global accounts.
ADLABS.RU Russian top 10 digital marketing performance advertising agency. Dubna
2006 / 2009: Project leader
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Management and development of approximately 20 successful high paying projects.
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Contextual and display advertising: generate ads, present benefits, execute and follow up the results.
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Customer’s word of mouth recommendations generated continually new interesting leads.
EDUCATION
 2019/2021 EMBA at Stockholm School of
Economics
 2005 / 2006 – participation as a psychologist in
Dubna Administrative Talent pool screening
 2003 / 2005 magister of psychology, International
University of nature, society and human beings,
Dubna
OTHER
 39 y.o., married, two sons (13 and 6 y.o.)
 Currently live in Dubna (Moscow region),
relocation program to be considered
 English – advanced, Swedish – basic
 Driving license “B” category
 Fitness fan: HIIT, Pilates, swimming
 Travel enthusiast