PROJECT REPORT
ON
COMPARATIVE STUDY ON SOCIAL MEDIA
MARKETING
TABLE OF CONTENT
Chapter no.
Particulars
Page no.
Title page
Declaration
Acknowledgement
Abstract
CHAPTER-1
Introduction to the topic

Objectives
of
the
study

Needs of the study

Statement
of
the
problem

Significance of the
study
CHAPTER-2
Literature Review
CHAPTER-3
Methodologies
CHAPTER-4
Data Analysis &
interpretation
CHAPTER-5
Conclusion, Implication and
Recommendation
Bibliography
Annexure
CHAPTER-1
INTRODUCTION
TO THE TOPIC
INTRODUCTION
Social media marketing sites have taken over today’s world. From what was started merely for
entertainment. Today these websites provides a host of opportunities to its Users ranging from
marketing their products increasing awareness on social issue, sharing photos, video class,
joining groups and forms of interests promoting an idea, finding family roots finding a lost
friend, gaming, entertainment application and so on. In fact the usage of social media marketing
sites has been so diverse that many people use it for more than just entertainment. Mena et al
(2012) studied the readiness of health students to use Facebook as a platform for training
professional habits particularity in the case of influenza vaccination. This clearly shows social
networking sites serve as a creative solution to many business problems.
Now that you have an idea of the prevalence of social media and its rapidly growing influence,
let’s take a look at some of the key ways in which social media can help you connect with your
target audience.

Generate awareness of your company and its products or services by tapping into one of
the largest audience in the world.

Generate leads through your social networking connections, speeding up the process by
creating events and promotions.

Draw in visitors to your websites and other online portals by using your social media
resources to promote new content.

Maintain direct relationships with your customers and potential customers in order to
improve your products and get to better know your audience.

Provide customer service and advice directly to your audience and get useful feedback
from your followers to help track your success.

Facilitate sharing of your online content through the use of social media sharing buttons,
effectively letting your audience advertise for you.
The above cites some of the key reasons to get involved in SMM, but there are many more
depending on the type of business you are operating. Local businesses can also make extensive
use of social media platform targeted specially towards traditional high-street businesses. Sites
like Google Places, Bing Places, Yelp and Foursquare, among others, help you to show up in
local search results and online or mobile maps. What’s more is that all of the above is absolutely
free to use, and while there are also paid SMM methods, the free ones are far too valuable to
neglect.
Historically, online marketing was a fairly one-sides approach. Business pushed ideas out and
consumers passively received them. But that landscape has shifted. The internet has become
extremely interactive. Social media has created a new style of communication and there are now
billions of conversations happening online. People are discussing popular news articles, sharing
photos of their pets, and even engaging with brands. And it all feels relatively natural to the
consumer. It’s just part of how the web operates.
All of these conversations present exciting opportunities for marketers. We can join in on a
conversation to drive brand awareness, or create our own conversations and empower our
customers to do the marketing for us. Social media marketing is all about creating interactive
moments with our customers to achieve a goal we’ve defined. Most often that goal is to gain
traffic to our websites or attention on our brand. But unlike other forms of marketing, social
media taps into the idea of using your customers as a marketing vessel.
The content that you share will hopefully be liked, retweeted, shared again, blogged about, and
so on. This viral effect is what makes social media marketing so effective. A simple like on a
post could expose that content to hundreds of potential customers you normally wouldn’t have
access to. Because social media is so personal, when friends share content, it comes with another
layer of credibility. Done right, social media has the potential to transform your business.
However it’ll require a good strategy, some creativity, and a little bit of luck.
Done wrong and social media might bring unwanted attention which could potentially harm your
business or your brand image. We’re going to focus mainly on the organic aspects of social
media marketing. More specifically, the unpaid and natural approach to distributing content. For
many brands, social media will be a must have component of your digital marketing strategy.
Your social media might feature the major networks, or it could be as simple as blog, a customer
forum or a niche bookmarking site.
We will be focusing on marketing with the big two: Facebook and Twitter. Now, these two
network are not the same. Each is unique and has its own best practices, style and audience, and
we’ll explore their differences together in a later movie. Social media is a moving target. If
you’re able to adapt and scale alongside of it, your brand will benefit in the long term.
DIFFERENT METHODS OF SOCIAL MEDIA MARKETING
Social network marketing is popularly called as Internet marketing. Today you can find many
ways for internet marketing. Many people who enter this online marketing are less worried
because of its guaranteed success. If you see in Internet totally all types of products has been
marketed online without much effort. Internet attracts many business people to promote their
business online. Social network marketing is grown to such a height that today many people
can’t earn without it.
Some of the most recognized network marketing tools are Face book, MySpace and LinkedIn.
Twitter became regular place for people who have newly entered the field of social networking
marketing.
1. BLOGGING: When you start Blogging or posting your data about any product, you can
see less response from clients. Later it will become big business via blog. Websites and
blogs are most powerful tools for social network marketing when matched with other
networking tools. Blog is an amazing tool which provides a many other facilities in
addition to just marketing your business. It also helps you to communicate with other
clients in case if you have any problems.
2. WEB DESIGN: It is important to have private website if you are a freelancer. Your
website will help your clients to know about you and it will make them clear that you are
a serious freelance marketer and help to make huge revenue via online marketing.
3. ARTICLE SELLING: It is also best and cheap internet marketing method. It is a mode
of advertising our trade just by writing article and attracting endless number of users
across world. We usually sell our article to different article database websites and article
directories. Today it provided free business to many advertisers and publishers and they
are really benefited through their articles.
4. EMAIL SENDING: Electronic mail sending is the best way to marketing. Collect list of
email address through portfolio websites and email about your business to all internet
users. Your Email should be attractive in such a way that your recipient will be impressed
to get back to you.
5. USE SOCIAL NETWORKING WEBSITES: Social networking websites like Twitter,
face book can be used to promote your sales. These provide best platform for all who are
thinking of online marketing.
6. VIDEO PROMOTION: Use several video distribution websites for your marketing.
These websites uploads your service to the whole world. All that you need to do is film a
video about marketing and send it to video uploading sites like You Tube. It seems it is
the easiest way of marketing than any other modes since many people will be interested
in view videos rather than word form of advertisement.
DIGITAL MARKETING AND INTERNET MARKETING
The fields of marketing and advertising have changed over the years and it is clear that that have
always taken advantage of the existing technologies. In the past, when the concept of the internet
was still unimaginable to many, most business capitalized on traditional channels of marketing
such as television, radio, print, and billboard ads. Yes, they are still used by many companies
today and if used effectively, they can give big income returns to your business.
When the internet was born, it transformed the world into a global village. People in different
time zones can now communicate in a click or press of a button. The internet has become so
diverse that even things from your imagination can be found in some corners of World Wide
Web. Today, there are two billion internet users; thus, it gave way to the conception of new
breeds of marketers and advertisers.
What is Digital Marketing?
Digital marketing refers to the use of electronic device such as computers, tablets, smart phones,
and digital billboards, among others, to interact with consumers. It can also be defined as the
promotion of brands, products or services using different forms of digital media to reach and
engage customers in a timely, relevant, personal and cost-effectively way. Compared to
traditional forms of marketing, digital marketing is less expensive and you can have instant
access to tangible feedbacks and reports about who saw or heard the ad, and took action. With
digital marketing, you can see how a campaign performs in real-time – what is being viewed,
how often, duration, and even statistics such as sales conversions.
How is it different with Internet Marketing?
The internet plays a significant role in digital marketing which is why people tend to assume that
it is synonymous with Internet Marketing. Nevertheless, they are somewhat different in the sense
that internet marketing is just one of the categories of digital marketing.
Internet marketing involves marketing approaches such as search engine optimization (SEO),
social media marketing, and pay-per-click, to mention a few, while the use of podcasts, fax
broadcasts, text blasts, instant messaging, mobile apps, and digital telephony and video, among
others, as marketing channels narrow down the definition of internet marketing.
India Digital Marketing Statistics – 2016
As per a recent report by Boston consulting group, India has one of the largest and fastest
growing populations of Internet users in the world – 190 million as of June 2014 and growing
rapidly. India already has the third largest Internet population in the world today, after China
with 620 million and the US with 275 million.
In addition, India already has 100 million active Facebook users today, the second largest
number after the US and Canada with 152 million. As one fast forwards, it is estimated that there
will be over 500 million Internet users in India by 2018 – making India the second largest
population of Internet users in the world. The growth in the Internet base in India has been
exponential. It took 20 years from the introduction of the Internet to reach 100 million users. The
second 100 million will likely be reached within three years, and the third in less than a year. In
fact, the next four years will see nearly 350 million additional Internet users. The primary drivers
of this exponential growth have been expansion to small town / rural India, increased
affordability due to lower cost data-enabled handsets, and the ever increasing awareness of, and
need for, the Internet.
OBJECTIVES OF THE STUDY
It is truly said that “A study without objectives is like a tree without roots”. In any area of
research, the first and the foremost task is to decide and define the objectives of the research i.e.
the reason why the research study should be conducted. A research study may have many
objectives, but all these objectives revolve around one major objective, which is the focus of the
study. In this study, the prime objective is to identify the opportunities and challenges of the
marketing through the social networking sites. This study is based on emergence of social
networking sites as an efficient marketing tool.
In order to pursue the afore-mentioned prime objectives, some allied objectives have also been
identified which are as follows:
To figure out the profile of users of social networking sites.

To study the trends and shifts in the marketing practices from traditional marketing to
online marketing.

To find out the opportunities available to the marketers in marketing through social
networking sites.

To study the challenges faced by the marketers adopting social networking sites as their
marketing tool.

To study the scope of social networking sites to be used as a marketing tool.
FOR MORE INFORMATION OF ENTIRE PROJECT YOU CAN
CONTACT
Mail: d.chauhan54321.dc@gmail.com
PHONE NUM: 7053612015
Dear sir/mam ....If any need Help for any services Given below:
Services:
(1) Proposal/Synopsis Writing
(2) Topic Suggestion
(3) PROJECT WRITING
(4) Dissertation Writing
(5) Research Paper Writing
(6) Data Collection/ Analysis
(7)STUDY MATERIAL
(8)SUMMER INTERNSHIP PROJECT
(9)PPT
FOR MORE INFORMATION YOU CAN CONTACT
Mail:d.chauhan54321.dc@gmail.com
PHONE NUM:7053612015