Project charter
Project name:
Project B
Brief description:
To conduct marketing research for ‘’Like meat’’, to provide insights into the consumer’s current buyer/
usage of plant-based foods in general and to better understand the consumer buying behavior.
Background:
‘’Like Meat’’ is a new fully organic plant-based company that has recently entered the Danish market.
While seeking to be market leaders, ‘’Like Meat’’ are targeting meat-lovers and wishing to reach an older
generation. In terms of marketing, they rely on the ‘word of mouth’ and Social Media, hence they don’t
have many spare finances, they haven’t done much research.
Time frame: 4 weeks
Start date: 11/11-19
End date: 10/12-19
Resource budget:
Types of costs
Project management
(hours)
Staff (hours)
Admin (hours)
Consultancy
Total resources used
Materials used
Equipment
Catering
Misc. costs
Total costs
Total
Number
Rate
(DKK)
Total (DKK)
0
0
0
0
0
70
0
125
0
195
195
Project organization
Project owner:
Business Academy Aarhus
Steering committee members:
Mark Hughes
Heidi Andersen
Morten Vibe-Pedersen
Reference groups and
participants:
19K
19J
Project group:
TEAM 1
Mikkel Gram
Aneta Bejsakova
Marlena Swiderska
Evita Vecozola
Lucian Meštrov
Problem formulation:
No market research, no target group, lack of knowledge of consumer behavior
Success criteria (remember the SMART rule):
● Finishing before the deadline
● Getting a good grade (10)
● Include all requirements
Deliverables:
● Focus group done by 22.11.2019
● Survey done by 2.12.2019.
● Desk Research by 29.12.2019.
● Final report done by 9.12.2019.
● Preparation for the presentation done by
16.12.2019
Signatures
Date:
Date:
______________________________________
Project manager
Appendices to project charter:
______________________________________
Project owner