FACEBOOK
1. As of July 2021, it was found that 9.4 percent of total active Facebook users
worldwide were women between the ages of 18 and 24 years, while male
users between the ages of 25 and 34 years constituted the biggest
demographic group on the social media platform
2. In July 2021, over 98 percent of active user accounts worldwide accessed
the social network via any kind of mobile phone.
3. Facebook says its advertising growth rate was up 22% from the previous
year. It’s a reflection of how the platform has thrived during a time of
increased online interaction.
4. Marketers can reach 32% of the population (aged 13 and older) with
advertising
5. 24% of Facebook’s advertising audience is in the 18-24 range, and 10.4%
are in the 45-54 range.
6. Compared to other social channels, Facebook has the highest penetration
in rural areas. Approximately 66% of adults in rural regions use Facebook.
7. While English-language users account for 56% of the audience, more
than 50% of the social network’s 2.7 billion users speak a non-English
language.
8. Facebook use is fairly evenly distributed across income ranges.