WRITTEN ASSIGNEMENT UNIT 4
UNIVERSITY OF THE PEOPLE
BUS 1101: PRINCIPLES OF BUSINESS MANAGEMENT
JOHN LINTON (INSTRUCTOR)
JULY 11TH, 2021
The text discusses the SCAMPER creativity tool. After reviewing this in the text, complete the
following chart with examples not found in the text. In the explanation column briefly explain how
the example relates to the question.
Questions
Examples
Explanations
Substitute: What else instead? Peanut Chuck Cups
Instead of peanut butter, the inside is now
Who
a layer of butter covered in peanuts
else
instead?
Other
ingredients? Other material?
Other time? Other place?
Combine: How about a blend? Chocolate Tapes
Chocolate
tape
can
be
used
in
Combine purposes? Combine
substitution for icing when making
materials?
gingerbread houses
Adapt: What else is like this? Melting Tray Packaging
Packing the snack in a tray that if melted
What other idea does this
in your pocket, it can be easily consumed
suggest? How can I adjust to
these circumstances?
Modify: Different order, form, Box Packaging
Peanut could be sold in a durable box so
shape? Minify: What to make
they could not be crushed
smaller?
transporting them
What
Slower?
to
do
Lighter?
with
less
frequency? Magnify: What to
make
higher?
Longer?
Thicker? What to do with
greater frequency?
when
Put to other uses: New ways to Ice cream bowl
The ice cream bowl could be used for ice
use as is? Other uses I
cream and eaten at the end.
modified? Other places to use
an item or movement?
Eliminate: What to remove? Liquid peanut butter cup
These cups could be consumed when the
Omit? Understate?
butter is finished.
Rearrange:
Other
layout? Peanut
butter
dipping Chocolate sticks used for dipping in
Other sequence? Transpose chocolate sticks
peanut butter,
cause and effect? Transpose
positive and negative? How
about opposites?
Reverse:
Interchange The peanut cup
The cup is made in a way that it can be
components? Other pattern?
turned upside down.
Backward? Upside down?
Words 350
Reference
Serrat, Olivier. (2009).The SCAMPER Technique.
Gerald,
Zanoni.
(2015).The
SCAMPER
Idea
Generation.
Retrieved
from
principles,
v.1.1.
https://medium.com/@zano005/scamper-idea-generation-8595c191c536?
Source=post_page_8595c191c536?
Carpenter,
M.,
Bauer,
T.,
&
Erdoga,
B.
(2010).
Management
https://2012books.lardbucket.org/books/management-principles-v1.1/index.html.