GRADE 7 U N I T 1 – P E R S U A S I V E C O M M U N I C AT I O N Key Concept Creativity Global Context Personal and Cultural expression Related Concepts Character, Context, and Style ADVERTISEMENT a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy. HOW TO WRITE AN ADVERTISEMENT • Decide where to publish the ad... • Tailor it to your audience... • Write an attention-grabbing headline... • Don't start with a question... • Write a bridge to keep them reading... • Create desire for your product... • Tell them how to get your product… Taken from: http://themediabox.co.za/wp-content/uploads/2015/03/gma-cityadvertising-mockup-templates-v2-smartobject_03_billboard-540x360.jpg FAMOUS ADVERTISEMENT SAMPLES FAMOUS ADVERTISEMENT SAMPLES FAMOUS ADVERTISEMENT SAMPLES FAMOUS ADVERTISEM ENT SAMPLES FAMOUS ADVERTISEM ENT SAMPLES FAMOUS ADVERTISEM ENT SAMPLES TASK • Create your own advertisement • Remember the basic steps • Decide where to publish the ad... • Tailor it to your audience... • Write an attention-grabbing headline... • Don't start with a question... • Write a bridge to keep them reading... • Create desire for your product... • Tell them how to get your product… POSITIVES OF ADVERTISING • Advertising is a key part of modern business • Companies need to tell customers about their products • Advertisements inform us about the choices we have • Advertising is a creative industry that employs many people • Without advertising we would have less choice • Without advertising there would be higher unemployment • Advertising is a form of modern art • People enjoy adverts NEGATIVES OF ADVERTISING • Advertising is harmful for human beings • Advertising makes us feel that we’re not good enough as we are • Advertising makes us associate happiness with consumerism • Advertising makes us think that everything we need is for sale
