Website:
https://m-wagih.com/
Digital Marketing Course
(Facebook Ads)
Time
Video Number 1
Intro & Content Overview
19 minutes
00:25
00:44
05:35
Time
‫مقدمة واستعراض لمحتوى الكورس‬
Introducing Myself
About the Course
Course Outlines
Video Number 2
Digital Report 2021
37 minutes
00:07
Time
2021 ‫تقارير المحتوى اإللكتروني‬
Digital Report 2021 (Worldwide & Egypt)
Video Number 3
Facebook Terms
31 minutes
00:07
Time
2 minutes
00:07
Time
‫مصطلحات هامة‬
Explanation of some important Facebook & Digital Marketing Terms
Video Number 4
Creating Business Manager
‫إنشاء حساب مدير األعمال‬
Creating Business Manager
Video Number 5
Ads Manager Overview
5 minutes
00:07
00:27
02:15
Time
13 minutes
‫نظرة عامة على مدير اإلعالنات‬
Business Account Home Page Preview
Ad Accounts Limit
Ads Manager Overview (Structure)
Video Number 6
Campaign Objectives Overview
‫نظرة عامة على أهداف الحمالت‬
00:57
01:33
02:32
03:06
06:13
06:26
07:28
08:28
09:55
11:07
12:09
Time
6 minutes
00:39
01:21
02:44
03:48
05:16
05:45
Time
Brand Awareness
Reach
Traffic
Engagement (Post Engagement, Page Likes, Event Responses)
App Installs
Video Views
Lead Generation
Messages
Conversions
Catalogue Sales
Store Traffic
Video Number 7
Brand Awareness Objective (Campaign Tab)
)‫شرح إنشاء حملة الوعي بالعالمة التجارية (قسم الحمالت اإلعالنية‬
Special Ad Categories
Campaign Spending Limit
Campaign Budget Optimization:
Daily Budget VS Lifetime Budget
Campaign Bid Strategy (Lowest Cost)
Ad Scheduling
Video Number 8
Brand Awareness Objective (Ad Set Tab)
8 minutes
00:30
01:07
01:44
02:30
02:59
05:29
)‫شرح إنشاء حملة الوعي بالعالمة التجارية (قسم المجموعات اإلعالنية‬
Audience Definition
Potential Reach
Estimated Daily Results
Dynamic Creative
Budget & Schedule
Ad set spend limits
05:59
Time
Ad scheduling
Video Number 9
Audience (Locations)
16 minutes
00:30
02:06
Time
)‫الجمهور (المواقع‬
Custom Audiences Overview
Locations
Video Number 10
Audience (Age, Gender, Detailed Targeting “Part 1”)
15 minutes
00:13
00:54
Time
)"1‫ االستهداف التفصيلي "ج‬،‫ الجنس‬،‫الجمهور (العمر‬
Age, Gender
Detailed Targeting (Search)
Video Number 11
Audience (Detailed Targeting “Part 2”)
9 minutes
00:32
06:10
07:19
Time
)"2‫الجمهور (االستهداف التفصيلي "ج‬
Demographics
Interests
Behaviours
Video Number 12
Audience (Detailed Targeting “Part 3”)
11 minutes
00:07
01:55
06:32
07:30
Time
)"3‫الجمهور (االستهداف التفصيلي "ج‬
Exclude
Narrow Audience
Languages
Connections (Facebook Pages, Apps, Events)
Video Number 13
Placements
13 minutes
00:16
00:20
00:30
‫المواضع‬
Automatic Placements
Manual Placements:
Devices (Mobile, Desktop)
00:59
07:35
08:25
08:48
Time
4 minutes
00:10
02:46
Time
Platforms (Facebook, Instagram, Audience Network, Messenger)
Mobile Devices & Operating Systems
Exclude Skippable Ads
Brand Safety: Inventory Filter, Block Lists, Live Stream Exclusions, In-Stream Topic Exclusions
Video Number 14
Optimization and Delivery
‫التحسين والعرض‬
Optimization for Ad Delivery (Ad Recall Lift)
Cost Control
Video Number 15
Brand Awareness Objective (Ad Tab “Part 1”)
21 minutes
00:49
02:16
02:27
06:22
06:31
06:40
11:16
13:19
19:34
Time
)"1‫حملة الوعي بالعالمة التجارية (قسم اإلعالنات "ج‬
Connect Instagram Account
Ad Setup:
Use Existing Post
Create Ad (Format):
Single Image or Video
Carousel
Ads Sizes and Specifications
Primary Text (Content Tips)
Branded Content
Video Number 16
Brand Awareness Objective (Ad Tab “Part 2”)
9 minutes
00:12
07:25
Time
)"2‫حملة الوعي بالعالمة التجارية (قسم اإلعالنات "ج‬
Create Slideshow
Create Video
Video Number 17
Brand Awareness Objective (Ad Tab “Part 3”)
6 minutes
00:07
)"3‫حملة الوعي بالعالمة التجارية (قسم اإلعالنات "ج‬
Carousel
00:58
04:26
Time
Instant Experience
Playable Source
Video Number 18
Reach Objective
17 minutes
01:16
03:06
05:00
05:33
06:57
07:09
08:44
09:29
11:23
15:27
Time
20 minutes
00:41
03:17
04:59
10:12
11:45
15:54
17:38
Time
7 minutes
00:07
00:36
‫حملة الوصول‬
Campaign Bid Strategy (Lowest Cost)
Optimization for Ad Delivery (Impressions, Reach)
When You Are Charged (Impression)
Frequency Cap
Campaign Bid Strategy (Bid Cap)
Delivery Type (Standard, Accelerated)
Bid Control
Ad Tab:
Call to Actions
Languages
Video Number 19
Traffic Objective “Part 1”
"1‫حملة الزيارات "ج‬
Campaign Bid Strategy (Lowest Cost, Cost Cap, Bid Cap)
Traffic Destinations (Website, App, Messenger, WhatsApp)
Offer
Optimization for Ad Delivery (Landing Page Views, Link Clicks, Daily unique Reach, Impressions)
When You Are Charged (Impression, Link Clicks)
Cost Control
Bid Control
Video Number 20
Traffic Objective “Part 2”
"2‫حملة الزيارات "ج‬
Ad Tab: Website Traffic
Dynamic Formats and Creative
01:33
03:15
04:28
06:06
Time
11 minutes
01:04
01:28
01:58
02:38
05:34
05:54
06:00
07:50
08:28
08:50
Time
15 minutes
00:36
00:53
01:23
02:19
02:41
03:28
03:59
05:00
05:11
06:46
Destination (Website, Facebook Event, Phone Call)
Ad Tab: App
Ad Tab: Messenger
Ad Tab: WhatsApp
Video Number 21
Engagement Objective
‫حملة التفاعل‬
Engagement Type: Post Engagement
Campaign Bid Strategy (Lowest Cost, Cost Cap, Bid Cap)
Optimization for Ad Delivery (Post Engagement, Daily Unique Reach, Impressions)
When You Are Charged (Impression)
Engagement Type: Page Likes
Optimization for Ad Delivery (Page Likes)
When You Are Charged (Impression, Page Like)
Engagement Type: Event Responses
Optimization for Ad Delivery (Post Engagement, Daily Unique Reach, Event Response, Impressions)
When You Are Charged (Impression)
Video Number 22
App Installs Objective
‫حملة عمليات تثبيت التطبيق‬
App Install Campaign Type: Automated App Ads
App (Google Play, iTunes, iTunes for iPad, Facebook Canvas, Instant Games)
Set Up App Events
Locations and Language
Optimization Control: Optimization Goal (App Installs, App Install with App Events, App Events, Value)
Bid Strategy (Lowest Cost), Bid Cap
Ad Tab
App Install Campaign Type: App Ads
Campaign Bid Strategy (Lowest Cost, Cost Cap, Bid Cap, Minimum ROAS)
Specific Mobile Devices & Operating Systems
08:15
08:37
09:23
11:24
13:44
Time
6 minutes
00:51
01:07
02:33
04:43
Time
19 minutes
01:30
01:38
02:00
03:02
03:19
04:12
04:55
07:55
16:48
Time
11 minutes
00:07
00:36
08:27
Optimization for Ad Delivery (Value, App Events, App Installs, Link Clicks)
When You Are Charged (Impression, Link Click)
Conversion Window
When You Are Charged (Impression, App Install, Link Clicks)
Ad Tab (Deferred Deep Link)
Video Number 23
Video Views Objective
‫حملة مشاهدات الفيديو‬
Campaign Bid Strategy (Lowest Cost, Cost Cap, Bid Cap)
Optimization for Ad Delivery (ThruPlay, 2-Second Continuous Video Views)
When You Are Charged (ThruPlay, 2-Second Continuous Video View)
Ad Tab
Video Number 24
Lead Generation Objective “Part 1”
"1‫حملة تجميع بيانات العمالء المحتملين "ج‬
Campaign Bid Strategy (Lowest Cost, Cost Cap, Bid Cap)
Lead Method: Instant Forms
Facebook’s Lead Ads Terms
Optimization for Ad Delivery (Leads)
When You Are Charged (Impression)
Ad Tab:
Question Format (Instant Form):
Custom Questions: Multiple Choice, Short Answer, Conditional, Appointment Request
Forms Library
Video Number 25
Lead Generation Objective “Part 2”
"2‫حملة تجميع بيانات العمالء المحتملين "ج‬
Ad Tab: Question Format (Automated Chat)
Message Template
Lead Method: Calls
Time
12 minutes
00:24
00:34
01:15
01:21
02:08
03:10
03:22
07:02
07:18
09:34
10:52
Time
6 minutes
00:09
02:14
02:21
03:08
04:26
Time
10 minutes
00:07
00:42
01:37
02:38
05:00
Video Number 26
Messages Objective “Part 1”
"1‫حملة الرسائل "ج‬
Campaign Bid Strategy (Lowest Cost, Bid Cap)
Message Destination:
Messenger (Click to Messenger)
Optimization for Ad Delivery (Link Clicks, Conversations, Leads)
When You Are Charged (Impression, Link Click)
Ad Tab:
Branded Content
Message Template:
Start Conversations
Generate Leads
Advanced Setup
Video Number 27
Messages Objective “Part 2”
"2‫حملة الرسائل "ج‬
Message Destination: Messenger (Sponsored Message)
Optimization for Ad Delivery (Impressions)
When You Are Charged (Impression)
Ad Tab: Message Template
Customer Actions: Buttons, Quick Replies
Video Number 28
Messages Objective “Part 3”
"3‫حملة الرسائل "ج‬
Message Destination: WhatsApp Business
Connect WhatsApp Business Account to a Page
Detailed Targeting Issue and Resolution
Optimization for Ad Delivery (Link Clicks, Conversations)
When You Are Charged (Impression, Link Click)
05:20
08:40
Time
2 minutes
00:10
00:32
00:45
01:00
Time
13 minutes
01:08
02:50
04:08
07:26
Time
11 minutes
00:10
04:23
04:48
06:18
09:30
Time
5 minutes
00:08
00:18
00:58
Ad Tab: Ad Setup (Create Ad, Use Existing Post)
Message Template
Video Number 29
Messages Objective “Part 4”
"4‫حملة الرسائل "ج‬
Message Destination: Instagram Direct
Optimization for Ad Delivery (Link Clicks, Conversations)
When You Are Charged (Impression, Link Click)
Ad Tab: Connect Instagram Account
Video Number 30
Conversions Objective “Part 1”
"1‫حملة عمليات التحويل "ج‬
Campaign Bid Strategy (Lowest Cost, Cost Cap, Bid Cap, Minimum ROAS)
Conversion Event Location (Website)
Install Facebook Pixel (on WordPress website)
Facebook Event Setup Tool
Video Number 31
Conversions Objective “Part 2”
"2‫حملة عمليات التحويل "ج‬
Create Offer
Optimization for Ad Delivery (Conversions, Value, Landing Page Views, Link Clicks, Impressions, Daily Unique Reach)
Conversion Window
When You Are Charged (Impression, Link Click)
Ad Tab
Video Number 32
Conversions Objective “Part 3”
"3‫حملة عمليات التحويل "ج‬
Conversion Event Location (App)
Optimization for Ad Delivery (App Events, Link Clicks, Daily Unique Reach)
When You Are Charged (Impression, Link Click)
01:25
01:57
02:03
03:40
Time
11 minutes
02:50
03:25
07:09
07:58
09:16
09:40
Time
9 minutes
00:07
00:43
03:52
08:27
Time
9 minutes
00:07
01:03
02:18
02:26
03:08
03:27
Time
Ad Tab:
Format (Collection)
Instant Experience Templates (Storefront, Custom Instant Experience)
Conversion Event Location (Messenger, WhatsApp)
Video Number 33
Catalog Sales Objective “Part 1”
"1‫حملة مبيعات الكتالوج "ج‬
Campaign Bid Strategy (Lowest Cost, Cost Cap, Bid Cap)
Audience (Retarget ads to people who interacted with your products)
Optimization for Ad Delivery (Conversion Events, Link Clicks, Impressions)
Event Type
Conversion Window
When You Are Charged (Impression, Link Click)
Video Number 34
Catalog Sales Objective “Part 2”
"2‫حملة مبيعات الكتالوج "ج‬
Ad Tab
Create a Catalogue via Connecting Shopify Website to Facebook Business Manager
Create a Product Set from Catalogue Manager
Connect Catalogue to Pixel
Video Number 35
Catalog Sales Objective “Part 3”
"3‫حملة مبيعات الكتالوج "ج‬
Ad Setup: Dynamic formats and creative
Ad Creative
Ad Setup: Format (Single image or video)
Carousel: Catalogue options (Multiple Products, Product categories)
Collection:
Instant Experience Templates: Storefront
Video Number 36
Store Traffic Objective
15 minutes
00:37
06:27
08:07
08:35
09:56
10:17
10:42
10:53
13:14
Time
21 minutes
01:56
02:11
07:57
10:07
11:48
13:35
19:14
Time
‫حملة زيارات المتجر‬
Create Shops
Create Store Set
Campaign Bid Strategy (Lowest Cost, Bid Cap)
Audience (Locations)
Optimization for Ad Delivery (Store Visit, Daily Unique Reach)
When You Are Charged (Impression)
Ad Tab:
Ad Voice: Main Page, Local Pages
Destination: Store Locator, Open in Map, Website URL
Video Number 37
Experiments (A/B Test)
)A/B ‫التجارب (اختبار‬
A/B Test:
Create a Variant
Compare Existing Ads
Results
Holdout Test
Brand Survey
Campaign Budget Optimization Test
Video Number 38
Custom Audience “Part 1”
17 minutes
01:41
04:58
12:31
14:26
16:17
Time
"1‫الجمهور المخصص "ج‬
Custom Audience Source Overview:
Website
App Activity
Customer List
Offline Activity
Video Number 39
Custom Audience “Part 2”
8 minutes
00:07
00:09
01:38
02:12
02:31
03:20
03:54
04:41
07:51
Time
"2‫الجمهور المخصص "ج‬
Facebook Sources:
Video
Lead Form
Instant Experience
Shopping
Instagram Account
Events
Facebook Page
On-Facebook Listings
Video Number 40
Lookalike Audience
6 minutes
00:09
Time
‫الجمهور المشابه‬
Create Lookalike Audience
Video Number 41
Events Manager (Pixel) “Part 1”
13 minutes
00:07
04:19
08:25
Time
7 minutes
00:07
03:25
04:57
Time
13 minutes
"1‫مدير األحداث (بيكسل) "ج‬
Facebook Pixel Overview
Create a Pixel on a WordPress Website
Add Events using Event Setup Tool
Video Number 42
Events Manager (Pixel) “Part 2”
"2‫مدير األحداث (بيكسل) "ج‬
Manually Add Pixel Code to Website
Data Sources Dashboard (Test Events, Diagnostics, History, Settings)
Create Custom Conversion
Video Number 43
Events Manager (Offline Events, Tracking)
)‫ التتبع‬،‫مدير األحداث (أحداث تحويل بال اتصال‬
00:09
02:14
04:14
04:57
11:51
Time
9 minutes
00:27
01:04
02:34
03:21
05:13
06:46
Time
31 minutes
00:09
03:32
04:20
07:29
07:48
09:59
11:27
14:27
15:13
20:36
25:24
26:13
26:59
Offline Event Set
Facebook Pixel Helper (Google Chrome Extension)
Tracking (Ad Tab)
URL Parameter
View Tag
Video Number 44
Business Tools (Account Quality)
)‫أدوات األعمال (جودة الحساب‬
Account Quality:
Account Issues
Account Status Overview
Facebook Account:
Request Review for Disabled Facebook Ad Account
Business Accounts
Video Number 45
Business Tools (Billing)
)‫أدوات األعمال (الفوترة‬
Billing Section Overview
Payment Settings:
Manage Your Threshold
Add Payment Method:
Which is the best Currency: USD or EGP?
Which is the best Visa?
Prepaid Cards
Debit Cards
Credit Cards
Which is the Best Bank?
Business Manager Payment Method
Add Debit or Credit Card
Add Credit (Coupons)
27:09
27:22
30:04
Time
Use PayPal
Use Fawry
Set Your Account Spending Limit
Video Number 46
Business Tools (Brand Safety)
8 minutes
00:17
01:31
01:33
03:44
04:05
04:23
05:35
07:12
Time
)‫أدوات األعمال (أمان العالمة التجارية‬
Brand Safety Overview
Controls:
Inventory Filter
Topic Exclusions
Content Type Exclusions
Block Lists
Publisher Lists
Delivery Reports
Video Number 47
Business Tools (Business Settings “Part 1”)
10 minutes
00:35
00:39
06:11
09:11
Time
)"1‫أدوات األعمال (إعدادات مدير األعمال "ج‬
Users:
People
Partners
System Users
Video Number 48
Business Tools (Business Settings “Part 2”)
11 minutes
00:07
00:11
02:54
06:09
07:31
08:18
)"2‫أدوات األعمال (إعدادات مدير األعمال "ج‬
Accounts:
Pages
Ad Accounts
Business Asset Groups
Apps
Instagram Accounts
08:55
09:19
10:24
Time
Commerce Accounts
Line of Business
WhatsApp Accounts
Video Number 49
Business Tools (Business Settings “Part 3”)
8 minutes
00:09
00:10
03:17
04:04
05:08
06:21
07:01
Time
)"3‫أدوات األعمال (إعدادات مدير األعمال "ج‬
Data Sources:
Catalogues
Pixels
Offline Event Sets
Custom Conversions
Event Source Groups
Shared Audiences
Video Number 50
Business Tools (Business Settings “Part 4”)
11 minutes
00:07
00:11
01:12
02:15
04:38
05:13
06:06
06:16
08:03
08:32
08:59
09:19
Time
8 minutes
)"4‫أدوات األعمال (إعدادات مدير األعمال "ج‬
Brand Safety:
Domains
Blocklists
Registrations (New Pages)
Integrations (Leads Access)
Payment Methods
Security Centre:
Two-Factor Authentication
Backup Admin
Business Verification
Requests
Notifications
Video Number 51
Business Tools (Business Settings “Part 5”)
)"5‫أدوات األعمال (إعدادات مدير األعمال "ج‬
00:07
01:07
06:43
Time
Business Info:
Business Verification
Setup Guide
Video Number 52
Business Tools (Collaboration Centre, Events Manager, Partner Centre)
14 minutes
00:12
03:08
03:24
Time
12 minutes
00:10
00:58
01:24
04:39
05:39
10:27
Time
)‫ حلول التسويق‬،‫ مدير األحداث‬،‫أدوات األعمال (مركز التعاون‬
Collaboration Centre
Events Manager
Marketing Solutions (Partner Centre)
Video Number 53
Business Tools (Media Library, Shop Locations, Ad Account Settings, Ad Limits Per Page, Audiences)
)‫ الجماهير‬،‫ حدود أعداد اإلعالنات لكل صفحة‬،‫ إعدادات الحساب اإلعالني‬،‫ مواقع المتجر‬،‫أدوات األعمال (مكتبة الوسائط‬
Media Library
Shop Locations
Ad Account Settings
Ad Limits Per Page
Audiences:
Show Audience Overlap
Video Number 54
Business Tools (Automated Rules, Campaign Planner, Creative Hub)
11 minutes
00:10
05:53
08:56
Time
)‫ مركز التصميمات‬،‫ أداة تخطيط الحمالت اإلعالنية‬،‫أدوات األعمال (القواعد التلقائية‬
Automated Rules
Campaign Planner
Creative Hub
Video Number 55
Business Tools (Ads Reporting, Analytics, Attribution, Audience Insights)
15 minutes
00:11
02:12
)‫ رؤى الجماهير‬،‫ اإلسناد‬،‫ التحليالت‬،‫أدوات األعمال (تقارير اإلعالنات‬
Ads Reporting
Analytics
05:36
05:52
Time
7 minutes
00:09
00:54
01:40
02:14
04:10
Time
Attribution
Audience Insights
Video Number 56
Business Tools (Brand Collabs Manager, Creative Reporting, Traffic Analysis Report, Page Posts, Catalogue Manager)
)‫ مدير الكتالوج‬،‫ منشورات الصفحة‬،‫ تقرير تحليل الزيارات‬،‫ تقارير التصميمات‬،‫أدوات األعمال (مدير شراكات العالمات التجارية‬
Brand Collabs Manager
Creative Reporting
Traffic Analysis Report
Page Posts
Catalogue Manager
Video Number 57
Business Tools (Commerce Manager)
16 minutes
00:11
02:52
03:49
12:43
13:26
Time
12 minutes
00:25
05:57
Time
)‫أدوات األعمال (مدير المعامالت التجارية‬
Commerce manager:
Add Shop:
Checkout on another Website
Checkout with Facebook or Instagram (Overview)
Checkout with Messaging
Video Number 58
Ads Manager Interface
‫شرح واجهة مدير اإلعالنات‬
Search and Filter
Buttons Row
Video Number 59
Columns
21 minutes
00:07
00:48
07:56
08:05
‫األعمدة‬
Columns (Performance):
Attribution Setting
Columns (Setup)
Columns (Delivery)
10:06
10:54
12:23
13:02
10:54
16:36
17:01
19:01
19:58
Time
Columns (Engagement)
Columns (Video Engagement)
Columns (App Engagement)
Columns (Carousel Engagement)
Columns (Video Engagement)
Columns (Performance and Clicks)
Customize Columns
Columns (Messaging Engagement)
Columns (Ad Set Tab)
Video Number 60
Ad Relevance Diagnostics: Quality, Engagement Rate, Conversion Rate Ranking
10 minutes
00:48
03:06
06:41
07:22
09:35
Time
13 minutes
00:07
00:12
01:00
07:20
08:17
10:55
11:34
Time
7 minutes
‫ معدل التحويل‬،‫ معدل التفاعل‬،‫ تصنيف الجودة‬:‫تشخيصات مالءمة اإلعالنات‬
Quality Ranking:
Low-Quality Attributes
Engagement Rate Ranking
Conversion Rate Ranking
Facebook Recommendations to Enhance Ad Relevance
Video Number 61
Breakdown
‫التقسيم‬
Breakdown:
By Time
By Delivery
Reports
Charts
Edit
History
Video Number 62
Instagram Ads (Mobile)
)‫إعالنات انستجرام (الموبايل‬
00:07
00:35
01:03
01:44
01:54
02:13
04:16
04:49
05:08
06:07
06:44
Time
Create Ads from Instagram App on a Mobile:
Create Instagram Professional Account
Promotions:
Your Profile
Audience
Locations
Interests
Age & Gender
Budget & Duration
Payment
Insights
Video Number 63
Facebook Ads & Analytics (Mobile)
20 minutes
00:38
13:08
Time
)‫إعالنات فيسبوك والتحليالت (الموبايل‬
Facebook Ads Mobile Application
Facebook Analytics Mobile Application
Video Number 64
Advertising Policies (Prohibited content)
42 minutes
01:37
Time
)‫سياسات اإلعالنات (المحتوى المحظور‬
Prohibited content
Video Number 65
Advertising Policies (Restricted content)
24 minutes
00:11
)‫سياسات اإلعالنات (المحتوى المقيد‬
Restricted content