MCOM 3103 Strategic Communications Case Studies
Syllabus • Spring 2020 • T&Th
CRN 22337: 8 - 9:15 a.m. • CRN 22629: 2 - 3:15 p.m.
Communication Building, Room 204
Department of Mass Communication • College of Liberal Arts
Dept. of Mass Communication Phone: 974-5303
Fax: 974-5125
Your Professor:
Chad Perry
Ph.D., M.F.A.,
APR, Fellow PRSA
Office Hours: TTh: 12:30-2p &
3:30-4:30p
Or by appointment
Office: Communications 148a
Telephone: 405.974.5107
E-mail: cperry16@uco.edu
Facebook: facebook.com/
abqchad
Twitter & Instagram: @
abqchad
LinkedIn: www.linkedin/com/
in/drchadperry
Strategic Communications Case Studies • Spring 2020
MCOM 3103
Strategic Communications
Case Studies
Spring 2020
Course Description:
S
trategic Communications Case
Studies provides an in-depth look
at the brand communications
decision-making process. Students
are prepared to make brand and
advertising management decisions
through a variety of fact-based case
studies.
This course involves reviewing and
analyzing strategic communications
case studies. This course will focus on
the four-step strategic communication
planning process, emphasizing what
to do, why and how to evaluate the
effectiveness of a public relations plan.
Strategic communication planning
involves four skills: understanding
research and planning, knowing how
to make strategic choices, making
selections from an expanding inventory
of tactical choices and completing
the process by evaluating program
effectiveness.
The goal of this course is to provide
you with the tools and opportunities
to think as public relations/
advertising/business professionals.
During this semester, YOU are that
professional. The course will provide
you with a broad background and
understanding of how PR/advertising
professionals manage the demanding
and dynamic environments of
corporate, government and nonprofit
communications. Situations to be
examined are actual cases that affected
how strategic communications was
practiced in the specific organizations.
What we will examine and discuss are
how stakeholders were affected, what
strategies were implemented, how
diversity was or was not embraced, and
what ethical issues were identified. The
true test of strategic communication
is not merely having a good idea, but
having a good idea that works.
Prerequisites
ENG 1113 English Composition,
1213 English Composition &
Research, MCOM 1113 Fundamentals
of Speech, MCOM 1173 Strategic
Communications Writing, (MCOM
1183 or MCOM 2063 Introduction
to Brand Communication/Advertising)
and MCOM 2193 Principles of Public
Relations.
Course Objectives
1. To develop an in-depth
understanding of the strategic
communication process involving
research, planning, programming and
evaluation (the four-step process).
2. To engage in the strategic
communication problem solving
process.
3. To become familiar with examples of
the development and implementation
of campaign strategies and tactics.
4. To develop an understanding
of the various aspects of strategic
communication (media relations,
employee relations, etc.), including the
ethical practice of public relations.
5. To analyze the components of
strategic communication cases,
including research methods, publics,
objectives, strategies, tactics and
evaluation techniques.
Required Text
Swann, P. (2020) Cases in Public
Relations Management: The Rise of
Social Media and Activism, 3rd edition.
New York, NY: Routledge. ISBN-13:
978-1-138-08887-0(paperback)
Standards Policy
Strategic Communications Case
Studies is a rigorous and demanding
course with high professional and
academic standards.
Possessing excellent writing skills is
the key to securing most entry-level
positions in strategic communications.
The significant idea is to step up to a
professional level. You will be graded
with professional standards.
Having passed the prerequisites,
you are expected to bring into the
course good journalistic and strategic
communication skills.
Furthermore, you are expected to
come to class having already read what
is assigned to you in the text. You may
be tested from time to time to see if
you understand what you are reading.
If you find that your writing skills
are below the standards required for
this class, it will be your responsibility
to seek outside help from tutors,
Tutoring Central or other resources
to bring your writing skills up to
acceptable standards for a class that is
preparing you to enter a professional
field.
High standards of grammar,
punctuation and spelling will be
expected in every written assignment
you submit. Neatness and professional
appearance for every assignment
are also expected. These same
standards will also apply to all visual
presentations made in class.
Class Policies
Attendance is mandatory.
Communication professionals should
be on the job, so attendance is
mandatory. Attendance records will be
used in determining borderline grade
decisions.
Late Assignments do not exist:
Professionals work under deadlines.
One of the points of going to college
is to develop a professional career, thus
assignments are to be completed on
time. Makeup exercises will be given
only for extraordinary circumstances,
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Strategic Communications Case Studies • Spring 2020
which must be supported by
documentation.
All assignments and examinations
must be completed in order to be
considered for a passing grade.
Failure to do so will result in a
failing grade for the course.
Students can incur four unexcused
absences during the semester
without penalty. Additional
unexcused absences will cause
the student’s grade to decrease as
follows:
• Fifth absence – final grade reduced
by one letter grade
• Sixth absence – final grade reduced
by two letter grades
• Seventh absence – final grade
reduced by three letter grades
• Eighth absence – student receives an
F
The quality of work you submit
during the course is absolutely no
excuse for poor attendance and
punctuality.
Acceptable reasons for missing
class, an examination or turning in
homework late may include illness
or accident that results in a doctor’s
orders for bed rest or puts you into the
hospital, a serious illness or accident
that puts a member of your immediate
family into the hospital, or the death
of a member of your immediate family.
Documentation of such occurrences
will be necessary prior to allowing
you to take a makeup examination.
Depending upon the circumstances,
a penalty may be imposed upon the
makeup exam. In most circumstances,
arrangements must be made to
take makeup examinations prior to
returning to class.
• Two tardies (5 minutes or more)
to class will result in one (1) absence.
• Deadlines – They will be strictly
observed. Papers not in on time will
not be accepted. On time means by
the assigned deadline.
• No work done in class, including
tests or activities, can be made up. If
you know you must miss a class, turn
your work in prior to the date you
expect to miss.
Makeup exams are entirely at the
discretion of your professor and only
with notice prior to the beginning
of the class explaining why you are
unable to be in class to take the exam.
Accuracy
Errors in fact, grammar, style or
spelling (including typographical
errors that are the result of carelessness
or failure to check facts or correct
spelling) will result in the loss of
a letter grade, as determined by the
point value of the assignment. Your
professor will NOT correct your
grammar, punctuation and style errors
for you; instead, writing mistakes
will be noted, and it will be your
responsibility to determine how to
correct the errors.
Use The Associated Press Stylebook
and Briefing on Media Law and/or a
writing handbook (such as the Media
Writer’s Handbook) for guidance in
writing and rewriting your articles.
Do NOT turn in first drafts.
Correct your errors, rewrite, and
submit a finished copy suitable for
publication.
• Format: All assignments must be
computer-generated, double spaced
and submitted in 8.5x11-inch format
on D2L. The appropriate format for
each type of writing assignment must
be followed or the material will not be
graded.
• 12-point type in Cambria, Georgia,
Caslon or Palatino.
Professionalism
Please act professionally and show
respect toward your colleagues,
instructor and guest speakers. Silence
or turn off your cell phone before class
begins. It is disruptive to others in the
class to not do this. If your phone is
not silenced and disrupts class for a
second time, you will be asked to leave
the class and will have an unexcused
absence. Do not leave class in the
middle of a presentation. Do not
leave class as soon as you are done
with your presentation.
Class Disruption
The following actions are considered
to be inappropriate in a college
classroom: talking with classmates
during class, passing notes, sleeping,
using cell phones or other electronic
devices or other actions that disrupt
other students or the professor.
Repeated disruptions will result in
your being asked to leave the class. NO
PERSONAL SOCIAL MEDIA will
be allowed during class.
• Set cell phones to silent mode and
keep out of viewing during class
• With the first violation, instructor
will confiscate your phone until the
end of class
• With the second violation, you
will be told to leave class and be
counted absent
Office Hours
Please observe posted office hours (see
top of syllabus). If it is impossible
for you to meet with your professor
during those hours, a time can be
negotiated on a case-by-case basis to
meet to discuss your needs regarding
this class or your major.
Messages
It may be necessary from time-to-time
for me to send a notice to all students
via email. Such messages will be sent
to your UCO email account. It is your
responsibility to monitor that account.
Grades will be posted on D2L. It is
YOUR responsibility to make sure that
the grade is posted correctly.
• You have one week after the
posting to question the grade; after
that time, no grade will be changed.
Grading
The final course points are subject to
change as they will reflect the number
of classroom activities assigned during
the semester. Therefore, the final
grading scale will be determined by the
total possible points. Consequently a
final grading scale near the end of the
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Strategic Communications Case Studies • Spring 2020
semester will be posted. The grading
scale is listed below.
Course Assignments:
No assignments will be accepted after
the beginning of the class period on
the date that they are due.
1. Two presentations of case studies
from the text (100 points each)
You will be assigned a case study
from the text for which you will be
responsible for making a 15-minute
presentation using Power Point or Prezi
in class. This presentation should cover
the major points of the case. If you are
absent on the day that your case study
is due to be presented in class, you will
receive a “zero” for that assignment.
• Everyone is expected to read the
chapters and be prepared to discuss the
concepts introduced in each chapter.
• You may expect quizzes to be given
on the introductory chapters and cases.
2. Case brief papers (100 points each,
2 short papers)
Everyone will write papers on the two
case problems listed in the syllabus.
Each brief, a minimum of 3 pages
in length, should include the facts
of the case, as well as your analysis
and evaluation of the case. Each brief
is to be typed, double-spaced, in a
12-point serif font (Caslon, Times,
Palatino), with one inch margins, and
a minimum three pages in length and
submitted to the D2L prior to class on
the assigned day. No hard copy work
will be accepted. No late work will be
accepted.
Please cover the following topics
in your case papers written in
paragraph format:
Organizational Information
•Strength (one organizational strength)
•Weakness (one organizational
weakness)
•Opportunity (one organizational
opportunity)
•Threat (one organizational threat)
Public Relations Information
•Issue(s): What is the PR issue(s)?
•Tactics: What PR tactics were
employed or should be?
•Analysis: What was the outcome? Or
what are the best/
worst possible outcomes?
•Lessons Learned: What are the
takeaways for the future?
3. Team Presentation (300 points
for presentation; 50 points for peer
evaluation)
The class will be divided into
teams of three to four students.
Your team will select a real-world,
current, ongoing case by identifying
a problem, opportunity or ethical
issue that an organization faces that
requires significant public relations
involvement. Each team will be able
to select its own case/organization, but
I must approve the selection. Turn in
your team proposal (1 page) to me by
March 28.
You will collect and synthesize the
following information about your
chosen case:
• Background information and
collateral on the organization itself.
This should be detailed and thorough
and contain enough information
that a reader of your project would
have a good understanding of that
organization: its goals, mission and
values, as well as its financial standing,
its products/services, its history, etc.
• Detailed information on the issue/
situation that the organization faces
and the facts that led up to the issue.
Explain why the issue is important and
identify the key stakeholders.
• Media coverage that the
organization received that relates to
your issue.
Your team will make two formal
Power Point/Slide presentations to
the class (the first on either April
23 or 28 and the second during the
final examination period). The first
presentation should be approximately
15 minutes, with an additional 5
minutes for questions. After your team
presents, the rest of the class will ask
questions and challenge your ideas.
The purpose of this activity is to help
ensure that your project is on the right
track and/or to help you refine it. If
your team is not presenting then you
are in the role of challenger and should
assume the role of a key stakeholder
and ask thoughtful questions. This first
presentation is worth 100 points, and
your final presentation is worth 200
points.
4. Thursday Topics (25 points each
topic; 175 points available)
A Thursday Topic is a current public
relations situation that you identify
on your own. It can come from
newspapers, magazines, the web, or
books. It should not come from the
textbook used in class. You will need
to identify all sources used to find the
topic. We will take the first 45 minutes
of the designated Thursday classes
to discuss the topics that you have
identified. I will call on you or take
volunteers to get the discussion going.
Come to class with prepared notes on
your topic. Whether or not we discuss
your particular Thursday Topic, you are
expected to submit a one-page Word
document on D2L. Please write in
complete sentences and make sure you
write enough information that I can
understand what your topic concerns.
Your document needs to include the
following information:
• Your name, the resource(s) used to
find your Thursday Topic and the due
date.
• Your reaction to and thoughts
about the case (make these brief
and succinct). Things to consider
addressing include message(s)
the organization intentionally or
inadvertently communicated, how the
organization dealt with the issue from
a communication/public relations
standpoint, or portions of a SWOT
and/or ITAL analysis.
Grades will be posted on D2L. It is
YOUR responsibility to make sure that
the grade is posted correctly.
• You have one week after the posting
to question the grade; after that time,
no grade will be changed.
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Strategic Communications Case Studies • Spring 2020
Examinations Policy
Examinations are to be taken on the
times and dates assigned. Discuss
planned official college absences with
your professor for arrangements to
hand in homework or to take exams in
advance of the approved absence.
In-class assignments and quizzes can
not be made up.
Office Hours
Please observe posted office hours (see
top of syllabus). If it is impossible for
you to meet with your professor during
those hours, a time can be negotiated
on a case-by-case basis to meet to
discuss your needs regarding this class
or your major.
Email Messages
It may be necessary from time-totime for me to send a notice to all
students via e-mail. Such messages
will be sent to your UCO account. It
is your responsibility to monitor that
account on a regular basis. From time
to time the professor will post notes,
assignments, etc. on-line. You should
regularly check the course on D2L.
Grades will be based on the following
criteria:
Mid-term Examination
100 pts.
Thursday Topics 175 pts.
Case study presentations
200 pts.
Two Case problems (3-4 page papers)
200 pts.
Team Presentations 300 pts.
Peer evaluation of team project
50 pts.
Grading Scale: Grades will be based on
a percentage of the total points possible
in the course.
90-100 % = A
80-89 % = B
70-79 % = C
Below 70 % = F
Procedures for Removing
a Team Member
Team members who do not perform
satisfactorily may be removed from
the team by a majority vote of the
other members of the group. To
remove a member from the group, the
group must decide what represents
“unsatisfactory” performance.
The group must notify the member
in writing (with a copy of the note
provided to the professor) that his/her
performance is deemed unsatisfactory
by a majority of the other members of
the group. The student will be given
an opportunity to correct his or her
performance.
If the member fails to correct the
performance expectations of the
group, the group may vote to remove
him/her with a majority vote. A
written notification (with a copy to
the professor) will be given to the
dismissed team member.
Members who have been removed
from the group will have to discuss
with the professor details of his/her
completion of the course. Remember:
Failure to complete all assignments
in the course results in failing the
course.
This Class and the
Central 6
At the University of Central
Oklahoma, we are guided by the
mission of helping students learn by
providing transformative experiences
so that they may become productive,
creative, ethical and engaged citizens
and leaders contributing to the
intellectual, cultural, economic
and social advancement of the
communities they serve.
Transformative learning is a
holistic process that places students
at the center of their own active and
reflective learning experiences. This
course experience will support the
following aspects of the Central 6:
• Discipline Knowledge
• Problem solving (research, scholarly
and creative activities). Research is a
key element of the work that will be
undertaken in this course.
Department of Mass
Communication
Policies
Spring 2020
College of Liberal Arts
University of Central Oklahoma
Departmental Phone: (405) 974-5303
Website: http://www.uco.edu/cla/
departments/mass-communication/
UCentral Student Media has an app!
Go to iTunes to download it for free!
Follow the department Twitter account
@UCO_MCOM
“Like” the UCO - Department of Mass
Communication Facebook Page
Follow us on Instagram at uco_mcom
UCentral Radio 99.3 FM
MCOM Majors Email
The department, the college and the
university utilize the UCO email
address assigned to each UCO student.
Official information will be emailed
through the UCO system. Students
have the option of forwarding their
UCO email to a personal email
account if preferred. For information,
go to http://www.uco.edu/technology/
student/email/index.asp. If students do
not check their UCO email, they risk
missing vital information. If you do
not use your UCO email account,
please forward your UCO email to an
email account you check frequently.
Student Advisement
MCOM has two Student Success
Advisers for MCOM majors. Each
student is responsible for seeking
advisement information each semester
in order to graduate in a timely
manner.
• Mr. Gary Parsons
Office: COM 103 A
Phone: 974-5140
Email: gparsons2@uco.edu
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Strategic Communications Case Studies • Spring 2020
UCentral Student Media
http://www.uco.edu/la/masscomm/
ucentral/index.asp
UCentral is the student media network
at the University of Central Oklahoma,
featuring traditional media (television,
radio, newspaper) and new media
(web, netcasts, social networking)
created by students majoring in
professional media. UCentral is located
within the Mass Communication
Department on the campus of UCO.
Spring Events
• Monday, January 13th : First Day of
Spring Classes
• Monday, January 20th : Martin
Luther King Day – UCO Classes
Dismissed
• Wednesday and Thursday, February
26th & 27th – MCOM Faculty
Mentoring
• March 16-20: Spring Break – no
classes
• Wednesday, April 1st – Liberal Arts
Symposium – classes redirected
• Friday, April 3rd 7:00 pm: Mass
Communication Student Awards
Ceremony
• Friday, May 1st : Last Day of Regular
Classes
• Monday-Friday, May 4-8: Finals
Week
• Saturday, May 9th : Graduation
(Probable date for MCOM/CLA
Graduation Ceremony)
Expectation of Work
Full-time college students are expected
to spend approximately 40 hours
each week in class attendance and
study outside of class. According to
Regents’ policy, for each hour in class
a student is expected to spend two (2)
to three (3) hours studying for the class
(OSRHE II-2-34). For each threecredit hour course, the Regents expect
students to study/prepare 6-9 hours per
week.
UCO Student Code of
Conduct
Students are responsible for all
information in the Student Code of
Conduct 2019-2020. This can be
accessed on the Student Affairs website
at http://sites.uco.edu/offices/
student-conduct.
Academic Dishonesty and
Plagiarism
The UCO Student Code of Conduct
describes Academic Dishonesty and
outlines the steps for disciplinary action
in the Guidelines for Alleged Academic
Dishonesty. This information can be
found in Section III, C, 3 & 4.
Academic dishonesty: Includes
but is not limited to the “giving” and
“taking” of improper assistance in
examinations and assignments; not
adhering to correct procedures for
identification of sources in reports
and essays and all creative endeavors;
intentional misrepresentation;
cheating; plagiarism; and unauthorized
possession of examinations. The UCO
Student Code of Conduct provides
further details. Additionally, any
work submitted as an assignment for
one class may not be submitted for
credit in another class, without prior
permission of the professor. Any work
so submitted will receive an automatic
“0.”
Plagiarism: When a student
submits any assignment for a course
(written, oral, videotape, audiotape,
photograph or Web Site), the student
will submit entirely original work or
will properly cite all sources utilized
in the preparation of the assignment.
Without proper citation, the student
is guilty of plagiarism, which is not
tolerated at UCO. As a student, you
are responsible for understanding what
constitutes plagiarism. You should talk
to your professor to ensure that you
can recognize and avoid all types of
plagiarism. Plagiarism occurs in two
primary ways:
1. Word-for-word copying, without
acknowledgment, of the language
or creative work of another person.
Having another person complete
all or part of your assignment is
plagiarism and is clearly forbidden.
But, in addition, the student should
include NO written, video, audio, or
photographic material from an existing
source, no matter how brief, without
acknowledging the source. When using
the written words of an existing source
in your assignment, either place the
borrowed words in quotation marks
or set the quotation aside as a block
quotation. Additionally, you must
include the citation for the material in
your assignment. This applies to even
the briefest of phrases if they are truly
distinctive.
2. The unacknowledged
paraphrasing of an author’s ideas.
The student should no more take
credit for another person’s thoughts
than for another person’s words. Any
distinctive, original idea taken from
another writer should be credited to
its author. If you are not sure whether
or not an author’s idea is distinctive,
you should assume that it is: no fault
attaches to over-acknowledgment, but
under-acknowledgment is plagiarism.
Most style manuals (e.g., Publication
Manual of the American Psychological
Association) provide information
concerning how to paraphrase and
cite the ideas and writings of existing
sources.
Students may be dismissed from
the university for plagiarism.
University guidelines provide
a range of disciplinary action
dependent upon the severity of the
offense including but not limited to:
requiring a substitute assignment,
awarding a reduced grade, awarding
a failing grade for the assignment,
awarding a failing grade for the
course, or expelling the student from
the university. Acknowledging that
instances of plagiarism may range
from minor to severe, the Department
of Mass Communication allows the
course professor to determine the
severity and the disciplinary action
for the first instance of plagiarism
committed by a student in the
6
Strategic Communications Case Studies • Spring 2020
professor’s course. However, if that
student commits plagiarism a second
time in the course, departmental
policy requires that the student
receive both a failing grade (“F”) for
the course and a referral to the UCO
Student Conduct Officer. Students
should make sure they understand
professor expectations for sources and
content to be cited.
Turnitin.com Plagiarism
Syllabus Statement
UCO subscribes to the
Turnitin.com plagiarism prevention
service. Students agree that by taking
this course, all required assignments
may be subject to submission for
textual similarity review to
Turnitin.com for the detection of
plagiarism. All submitted assignments
will be included as source documents
in the Turnitin.com restricted access
reference database for the purpose
of detecting plagiarism of such
assignments. Use of the
Turnitin.com service is subject to the
Terms and Conditions of Use posted
on the Turnitin.com website.
Turnitin.com is just one of various
plagiarism prevention tools and
methods which may be utilized by your
faculty instructor during the terms of
the semesters. In the UCO Student
Handbook, there is a process for
contesting any plagiarism allegations
against you.
ADA Statement
Regarding
Special Accommodations
The University of Central Oklahoma
complies with Section 504 of the
Rehabilitation Act of 1973 and the
Americans with Disabilities Act of
1990. Students with disabilities who
need special accommodations must
contact Disability Support Services
at (405) 974-2549. The DSS Office
is located in the Nigh University
Center Room 305. Students should
also notify the instructor of special
accommodation needs as soon as
possible. Per Title IX of the Education
Amendments of 1972 (Title IX),
pregnant and parenting students may
request adjustments by contacting the
Title IX Coordinator at (405)974-2590
or TitleIX@uco.edu.
Transformative Learning
http://www.uco.edu/central/tl/
“At the University of Central
Oklahoma, we help students learn by
providing transformative experiences
so that they may become productive,
creative, ethical and engaged citizens
and leaders contributing to the
intellectual, cultural, economic and
social advancement of the communities
they serve. Transformative learning is
a holistic process that places students
at the center of their own active
and reflective learning experiences.
All students at UCO will have
transformative learning experiences
in five core areas: leadership; research,
creative and scholarly activities; service
learning and civic engagement; global
and cultural competencies; and health
and wellness.”
Class Attendance
(Taken from the Faculty Handbook)
The university expects students to
regularly attend classes in which
they are enrolled. Faculty members
are expected to establish specific
attendance policies governing their
classes. Attendance policies must
appear in the course syllabi. Faculty
members may require appropriate
documentation to verify absences.
Students are responsible for work
missed due to absences. It is the
student’s responsibility to initiate
a request to make up class work or
examinations missed.
Individual policies must allow
for a reasonable but not unlimited,
number of excused absences, for
legitimate reasons. Excused absences
approved by faculty members should
be consistently applied to all students.
An excused absence means that an
instructor may not penalize the student
and must provide a reasonable and
timely accommodation or opportunity
to make up exams or other course
requirements that have an impact on
course grade. Excused students should
be allowed the same opportunities as
students who were present in class.
Faculty members are obligated to
honor the following circumstances as
excused absences:
a. travel considered part of the
instructional program of the university
and requiring absence from class (e.g.
field trips, research presentations, etc.);
b. invited participation in activities
directly and officially sponsored by and
in the interest of the university (e.g.
athletic teams, debate teams, dance
company, etc.); in cases of student
athletes, refer to UCO Compliance
Policy Manual for Athletics or contact
the Faculty Athletic Representative;
c. jury duty;
d. military obligation (See Appendix
K in Faculty Handbook.)
e. serious illness, medical condition,
pregnant and parenting students’ rights
(as outlined in Title IX), accident, or
injury; and
f. death or serious illness in
immediate family
Further information can be found at
http://sites.uco.edu/academic-affairs/files/
aa-forms/StudentInfoSheet.pdf
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Strategic Communications Case Studies • Spring 2020
Course Outline
Week 8 March 3 and 5
Activism (Chapter 6) Case Presentations
This semester outline is intended as a guide only; therefore,
Consumer Relations (Chapter 7) Case Presentations
the topics may or may not be discussed at the specific points
Review for midterm examination
on the dates given in this outline. The professor reserves the
Thursday Topics Discussion
right to change this outline with appropriate notice based on
Third Thursday Topics Summary due (March 7 on D2L)
the needs and skill level of the class.
Week 9 March 10 and 12
Reading assignments: Read the following materials and be
Mid-term Examination
prepared to discuss in class.
Thursday Lunch Topics Discussion
Week 1 January 14 and 16
Fourth Thursday Topics Summary due (March 14 on D2L)
Course Overview Ethics Evaluation
Week 10 March 17 and 19
PRSA Member Code of Ethics (Appendix G)
No Classes: Spring Break
Week 2 January 21 and 23
Week 11 March 24 and 26
A Brief Introduction to Public Relations (Chapter 1)
Entertainment and Leisure (Chapter 8) Case Presentations
How to prepare for case study analysis and presentations
Community Relations (Chapter 9) Case Presentations
(Appendices A-F)
Team Presentation Project Proposal Due (March 28, email)
Case Study Assignments Made
Week 12 March 31 and April 2
Discussion of Thursday Topics
Cultural and Other Considerations (Chapter 10)
Discussion of case paper format
Case Presentations
Week 3 January 28 and 30
Financial Communications (Chapter 11) Case Presentations
Discussion of communication theories (Appendix C)
Thursday Topics Discussion
Financial Communications and Investor Relations
Fifth Thursday Topics Summary due (April 4 on D2L)
(Chapter 11)
Second Case Brief Paper due (D2L: A Plate of Black Beauty)
How to present a case study
(April 4 on D2L)
Week 4 February 4 and 6
Week 13 April 7 and 9
Ethics and the Law (Chapter 2) Case Presentations
Financial Communications (Chapter 11) Case Presentations
Thursday Topics Discussion
Case Presentations (Assigned from D2L)
First Thursday Topics Summary due (Feb. 8 on D2L)
Week 14 April 14 and 16
Week 5 February 11 and 13
Case Presentations (Assigned from D2L)
Corporate Social Responsibility (Chapter 3)
Thursday Topics Discussion
Case Presentations
Sixth Thursday Topics Summary due (April 18 on D2L)
Week 6 February 18 and 20
Week 15 April 21 and 23
Media Relations (Chapter 4) Case Presentations
Case Presentations (Assigned from D2L)
Conflict Management (Chapter 5) Case Presentations
Team Presentations (Rehearsal)
Week 7 February 25 and 27
Week 16 April 28 and 30
Conflict Management (Chapter 5) Case Presentations
Team Presentations (Rehearsal)
Activism (Chapter 6) Case Presentations
Thursday Topics Discussion
Develop teams for final group project
Seventh Thursday Topics Summary due (May 2 on D2L)
Thursday Lunch Topics Discussion
Week 17 May 7: FINALS
Second Thursday Topics Summary due (Feb. 29 on D2L)
Final Group Presentations*
First Case Paper Due (#30: I’m Watching You, p 463)
CRN 22337 (8 a.m. class): 7 - 8:50 a.m.
(Feb. 29 on D2L)
CRN 22629 (2 p.m. class): 1 - 2:50 p.m.
* Peer evaluations will be completed the day of the final
presentations.
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