EVENTS MANAGEMENT
MODULE 3
EVENTS MANAGEMENT
LEARNING OUTCOMES
After this module, students shall be able to:
1. Recognize the different types of events and its concepts
2. Explains the differences of each type of events
LESSONS
1. Types of Events
PREPARED BY:
QUEENIE I. ESGUERRA, MSHM-TM
EVENTS MANAGEMENT
LESSON 4
TYPES OF EVENTS
1. Leisure events - Leisure event management is an interesting and diverse field. It involves
managing facilities like sports grounds, recreation centers, parks and entertainment venues. Also,
it can involve managing a celebration or festival, sporting contest or concert.
e.g. leisure sport, music, recreation.
2. Personal events - it takes a lot of time, effort and dedication to organize a personal event.
With catering arrangements, types of menus, guest lists, booking the venue and designing the
décor, there are countless details that have to be scheduled and coordinated. In the past,
personal events management companies only dealt with indoor events. However, nowadays,
these companies manage outdoor events as well. Personal events are used for individuals who
want certain guests to arrive at the venue. Private events will have a guest list to ensure the
venue is not open to the public.
e.g. weddings, birthdays, anniversaries.
3. Organizational events - include political, charitable and commercial events, as well as sales
events, such as product launches, etc. A business will use organizational events to help build
professional relationships between employees which will benefit staff communication to make
the business expand.
This event can be used by businesses of all sizes to solicit new business, create a corporate or
brand image, and retain and build loyalty with existing suppliers and customers.
e.g. commercial, political, charitable, sales, product launch, expo
SUGGESTED READING/S
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Events Management: A Practical Guide (2006), Event Scotland.
www.eventscotland.org
dfdrive.com/events-management-e389089.html
Management of Event Operations (2006), Julia Tum, MBA MHCIMA, Philippa Norton, BA (Hons)
J. Nevan Wright, PhD
The Event Manager's Bible: The Complete Guide to Planning and Organising a Voluntary or Public
(2009), D.G Conway
The Event Manager's Bible: How to Plan and Deliver an Event - 2nd Edition (2013), D.G Conway
Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising
Galas,Conferences and Convention, Incentives and other Special Events (2009), Judy Allen
Special Events: Twenty-First Century Global Event Management (The Wiley Event Management
Series) 2009, Joe Goldblatt
Promoting and Marketing Events : Theory and Practice (2013) Nigel Jackson
PREPARED BY:
QUEENIE I. ESGUERRA, MSHM-TM