Open University of Mauritius
FOUNDATION [OUfc014]
EXAMINATION FOR:
July 2020
MODULE:
Travel and Tourism II [OUfc014121]
DATE:
Thursday 16 July 2020
DURATION:
2 Hours
INSTRUCTIONS TO CANDIDATES
1. This paper consists of Five questions.
2. Answer ANY FOUR (4) questions.
3. Always start a new question on a fresh page.
4. Total marks: 100
This paper contains 5 questions and 2 pages.
Page 1 of 2
ANSWER ANY FOUR (4) QUESTIONS.
QUESTION 1 [25 MARKS]
The Mauritius Tourism Promotion Authority is responsible for the marketing of the
destination. Elaborate on 5 strategies used by the MTPA for their marketing campaign.
Support your answer with relevant examples.
QUESTION 2 [25 MARKS]
Prepare a SWOT analysis for Mauritius as a Tourism Destination. Draw a grid in your
answer booklet. You should briefly elaborate on the points stated.
QUESTION 3 [25 MARKS]
Discuss on 5 reasons why planning of a destination is important. Your answer should be
supported with examples.
QUESTION 4 [25 MARKS]
Elaborate on the economical impact of tourism. Both positive and negative impact
should be mentioned. Support your answer with examples.
QUESTION 5 [25 MARKS]
a)
List 5 inbound operators (Tour operators) in Mauritius.
(5 marks)
b)
Discuss on 5 roles of the Tourism Authority.
(10 marks)
c)
Draw a TALC.
(10 marks)
Page 2 of 2