Australian Supermarkets: who will win and when? Introduction The competition between Woolworths and Coles that are the two largest supermarket retail stores in Australia are largely derived from their want to become the strongest firm within the supermarket industry. This report is to determine who will win and when within the Australian Supermarkets. Macro Environmental Analysis [PESTEL Analysis] Type Coles Woolworths Political Economic Social Technological Political stability and importance of Food & Staples Retailing sector in the country's economy, Risk of military invasion, Level of corruption - especially levels of regulation in Food & Staples Retailing sector, Intellectual property protection, Trade regulations & tariffs related to Food & Staples Retailing and Favored trading partners Type of economic system in countries of operation – what type of economic system there is and how stable it is. Government intervention in the free market and related Food & Staples Retailing Exchange rates & stability of host country currency. Efficiency of financial Education level in the economy Labor costs and productivity in the economy Business cycle stage (e.g. prosperity, recession, recovery) Economic growth rate, Unemployment rate,Inflation rate Environmental Legal Affairs Industry Analysis Coles Supermarkets Australia Pty Ltd, trading as Coles, is an Australian supermarket, retail and consumer services chain