Australian Supermarkets: who will win and when?
Introduction
The competition between Woolworths and Coles that are the two largest supermarket retail stores
in Australia are largely derived from their want to become the strongest firm within the
supermarket industry. This report is to determine who will win and when within the Australian
Supermarkets.
Macro Environmental Analysis [PESTEL Analysis]
Type
Coles
Woolworths
Political
Economic
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Social
Technological
Political stability and
importance of Food & Staples
Retailing sector in the
country's economy, Risk of
military invasion, Level of
corruption - especially levels
of regulation in Food &
Staples Retailing sector,
Intellectual property
protection, Trade regulations
& tariffs related to Food &
Staples Retailing and Favored
trading partners
Type of economic system in
countries of operation –
what type of economic
system there is and how
stable it is.
Government intervention in
the free market and related
Food & Staples Retailing
Exchange rates & stability
of host country currency.
Efficiency of financial
Education level in the
economy
Labor costs and productivity
in the economy
Business cycle stage (e.g.
prosperity, recession,
recovery)
Economic growth rate,
Unemployment rate,Inflation
rate
Environmental
Legal Affairs
Industry Analysis
Coles Supermarkets Australia Pty Ltd, trading as Coles, is an Australian supermarket, retail and
consumer services chain