EXECUTIVE SUMMARY NOW A DAYS, CLOTHING IS AN ESSENTIAL PART OF ANYBODY LIFE . CLOTHES TELLS ABOUT YOUR PERSONALITY. WE ARE OPENING A OVERALL CLOTHING STORE FOR THE FEMALES OF ALL AGE GROUPS. IT IS A CUSTOMIZED STORE WHERE BUYER CAN SHARE THE DETAILS THEY WANT AND HERE WE ARE, READY TO TAKE THEIR CUSTOMIZED ORDERS AS WELL WITH AN ADDITION OF THE READYMADE CLOTHING. It will be a complete store for, normal wear to bridal wear. VISION: • The vision of the store is to provide customized clothing to the potential buyers. • Researches shown that many women’s don’t have much time for shopping due to their busy schedules and they somehow opt for online shop but there are some special occasions when they need different apparels and want everything as perfect they are. RESOURCES REQUIRED: • Financial Resources • Human Resources • Physical Resources • These are the main resources required to start a clothing store. Every business required time, money and efforts. • The planning has been done by the partners of the store. MARKETING OF THE STORE • Marketing is an important aspect, how will people get to know about the store: • Newspaper ads • Digital advertisements • Social sites • Press releases • Blogging START-UP PLANS • Total Expenditure required of $255,420 FINANCIAL PLAN NO BUSINESS CAN RUN WITHOUT THE FINANCES • Sales forecast monthly forecast (in dollars) month curriculative ( in Dollars) Название диаграммы 1 600 000 Jan-21 3,00,000 3,00,000 1 400 000 Feb-21 1,50,000 4,50,000 1 200 000 Mar-21 1,80,000 6,30,000 1 000 000 Apr-21 59,000 6,89,000 800 000 May-21 1,89,000 8,78,000 600 000 Jun-21 82,000 9,60,000 400 000 Jul-21 1,02,000 10,62,000 200 000 Aug-21 87,550 11,49,550 0 Sep-21 52,000 12,01,550 Oct-21 1,29,000 13,30,550 Nov-21 89,570 14,20,120 Dec-21 90,000 15,10,120 MISSION • Everyone’s attention not required for our business. The particular community needs the attention, women. Our location of the store is near the cooperative companies, our target is to reach them. • These are the women who actually need products of their choice, but according to their needs. Fashion + comfortable . Many of them are mothers, and newly recruits that means youth from 24-30. • For that, actions needs to be done after SWOT and PEST analysis. CONSULTATION • Consultation has been done with the investors of the business as they are the main keyholders and financers for a startup business. • Consulted with the government agencies, private agencies to obtain the external factors that will affect our business like, new trends, fashion, social trends, legislative changes. INFORMATION SOURCES AND THEIR RELIABILITY • Surveys • Social platforms • Observations • Focused groups • Internet researches We have checked if they reliable by their proper researches, mostly in written format considered. Surveys or social platforms are from the trustworthy person or organization who have good reputation according to his/her critics. References are from reliable sources. HOW PLAN BENEFIT THE BUSINESS • We are located in very noble space. We have target of mostly high class consumer. • We planned to advertise through social platforms also, which will help in getting the epotential orders as well. • Looking for the profit part of 10% after all the expenses this year. • Looking forward for one more store in coming 5 years. COMMUNICATION • There are many options to communicate the plan to your employees, but most trustworthy plan is face to face communication. Small meetings are always have great impact on the business. • Will held two way communication so that employee feel comfortable and a sense of noble. • Need to clear the objectives of the business to employees, and take their feedback also for improvements. • Employees will know the vision of the business clearly, then they will look forward to growth for both, the business and ourselves. SKILLS AND COMPETENCIES • Employees will also have a positive impact on their skills and competencies like; • Better Communication skills • Problem solving of the costumer. • Attentiveness, as need detailed information what buyer wants. Actions required: • To increase more skills of the employees, time to time trainings will arrange. • Suggestion and complaint boxes will setup for smooth running of the store. IMPROVEMENT • Planning includes only achievable goals and any business required plan B as in improvements if required. • Feedbacks are always a good option when a business required suggestions on improvements. • Self assessment, communication regarding innovative ideas, improvements internally will help to achieve what planning includes.
