COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: Second Trimester
FINAL PROJECT
MARKS
COURSE CODE
SECTION
STUDENT NAME
TOPIC
BSBI 516
COURSE TITLE
TIME
Introduction to Entrepreneurship
DAYS
ROOM
ID NO.
DATE
Business Planning – Marketing, Financing, Accounting, HR, Production Management
Instructions:
ASSIGNMENT
a. Answer all questions.
DIRECTION &
b. All answers should be Computerized (Font 11, Single Space/Arial)
REQUIREMENT/S
c. Use A4 paper for your answers and workings.
(Identify the ILOs to
d. Submit output on the date as advised.
be assessed at the
end of each
requirement.
Include the rubric or
marking scheme for
each
item/requirement.)
Name of the Business :
Proponent/s
Location
Capital
I.
:
:
:
__________________________
__________________________
__________________________
MANAGEMENT ASPECT
a. Type of Business Organization (Identify the type and discuss why are
you choosing this type)
b. Organizational Structure (Illustrate using a chart)
c. Job Title, Job Specifications and Job Descriptions
Accountant
Qualifications:
- Must be Bahraini
- Must be 20 – 35 years old
- Fluent in English and Arabic
- Must be a licensed CPA
- Graduate of Accountancy or Commerce
Duties and Functions:
- Will be responsible in Auditing
- Will be preparing the accounts of the department
- Will be in charge of the collections and payments of loans
II.
Prepared By:
MARKETING ASPECT
a. Demand of the Product/Services (Elaborate the demand of the
business in the market)
b. Supply (elaborate the strength of supply/production)
c. Potential Market (Identify the following potential users or consumers
of your business)
d. Market Strategies
(Discuss about Pricing, Service, Advertising and Promotion,
Packaging Issues and Concerns)
e. Competitors (Identify competitors and discuss your edge over them,
using a pie chart, illustrate your target market share)
Checked and Verified By:
Approved By:
1
DR. STEVE S. GUANSI
Course Coordinator
DR. VISHWAS CHACKRANARAYAN DR. VINODH NATARAJAN
Program Head
Associate Dean
Date
Date
DR. MARLUNA L. URUBIO
Dean
Date
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: Second Trimester
FINAL PROJECT
MARKS
COURSE CODE
SECTION
STUDENT NAME
BSBI 516
III.
COURSE TITLE
TIME
Introduction to Entrepreneurship
DAYS
ROOM
ID NO.
DATE
SYNTHESIS
(Free writing – Defend or justify why your business is feasible for
operation?)
Assessment Criteria
Competency 1 (ILO 6)
A. Organization and Content: the students are expected to come up with an
Entrepreneurial Project/proposal of their best choice. The proposal should
include all the parts as stated in the guidelines. All parts should be clearly
stated and must be comprehensive.
B. Concept and Appropriateness: students should have solicited and clear
concepts of their business project that includes itemization of products,
benefits of products, contents of products and the appropriateness of
products matching with demands or trends of the prevailing business. The
originality and uniqueness of business should show in the manuscripts.
Competency 2 (ILO 7)
A. Initiatives and Teamwork: The students should exhibit synergy among
themselves contributory to the outputs’ success. There should be enough
counts of initiatives and collaboration between or among members from
planning to completion of the entrepreneurial project or proposal.
B. Responsibility and Independence: The students should exhibit a command or
value of responsibility both in preparation and process of drafting, and
writing of the proposal.
Competency 3 (ILO 8)
A. Presentation: Actual presentation/defense should demonstrate total
business package or entrepreneurship including ethics. The students should
be able to interpret their output and can defend each aspect of their
Entrepreneurial Activities covering the major points of business
(Management, Marketing, Financial and Accounting).
B. Duration/Submission/Deadline: The students are expected of promptness
and time responsiveness from planning to completion of the entrepreneurial
project or proposal.
ASSIGNMENT
OUTPUT
Prepared By:
Checked and Verified By:
Approved By:
2
DR. STEVE S. GUANSI
Course Coordinator
DR. VISHWAS CHACKRANARAYAN DR. VINODH NATARAJAN
Program Head
Associate Dean
Date
Date
DR. MARLUNA L. URUBIO
Dean
Date
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: Second Trimester
FINAL PROJECT
MARKS
COURSE CODE
SECTION
STUDENT NAME
BSBI 516
COURSE TITLE
TIME
Introduction to Entrepreneurship
DAYS
ROOM
ID NO.
DATE
Name of the Business :
Proponent/s
Location
Capital
I.
: Gulf CX
: Bahrain
: Manama
MANAGEMENT ASPECT
The mission of Gulf CX customer service is to provide customers with the highest
quality call center services 24 hours a day. To provide our customers with the
greatest opportunity to communicate with end customers. We provide B2B and B2C
services, including incoming and outgoing calls. We have a well-trained team of
customer support experts who can continue to provide outstanding service in a
timely, cost-effective manner.
No matter what the customer’s customer relationship goal is: quantify sales leads,
receive orders, respond to advertising inquiries, market research or general
information requests, Gulf CX has professionals with expertise to provide
professional services for these needs.
II.
Organizational Structure #
Prepared By:
Checked and Verified By:
Approved By:
3
DR. STEVE S. GUANSI
Course Coordinator
DR. VISHWAS CHACKRANARAYAN DR. VINODH NATARAJAN
Program Head
Associate Dean
Date
Date
DR. MARLUNA L. URUBIO
Dean
Date
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: Second Trimester
FINAL PROJECT
MARKS
COURSE CODE
SECTION
STUDENT NAME
BSBI 516
COURSE TITLE
TIME
Introduction to Entrepreneurship
DAYS
ROOM
ID NO.
DATE
Job Title, Job Specifications and Job Descriptions
1. The Manager
Qualifications:







Age 32-38 years old, Male , Female
business or marketing-related degree or equivalent professional
qualification
experience in all aspects of Customer Service and maintaining
Solutions strategies
technical skills
proven experience in customer and market research
experience with relevant software applications
With experience as a Customer service representative for at least 8
years
Duties and Functions:




Monitors, reviews and reports on all marketing activity and results
Determines and manage the Call center department
Delivers Plan activity within Specific time
Develops Department strategy
2. Supervisor Customer Service Department
Qualifications:



28- 35 years old, Male/Female
Must be at least a college level preferably business related courses
With experience as a Customer service representative for at least 5
years
Duties and Functions:
 Agents Schedules ,
 Makes change,
 Provides information,
 Monitoring the Department
 Taking actions while the manager not infield
Prepared By:
Checked and Verified By:
Approved By:
4
DR. STEVE S. GUANSI
Course Coordinator
DR. VISHWAS CHACKRANARAYAN DR. VINODH NATARAJAN
Program Head
Associate Dean
Date
Date
DR. MARLUNA L. URUBIO
Dean
Date
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: Second Trimester
FINAL PROJECT
MARKS
COURSE CODE
SECTION
STUDENT NAME
BSBI 516
COURSE TITLE
TIME
Introduction to Entrepreneurship
DAYS
ROOM
ID NO.
DATE
3. Team Leader Customer Service representative .
Qualifications:




23-30 years old, Male
Must be at least a college level
With pleasing personality
Good Communicator with customer
Duties and Functions:
 Supports the customer needs at all times.
 Attentive to the requests and complains of customers as well as
 Helps in maintaining the Service level of the team
4. Senior Customer Service representative .
Qualifications:
 Any nationality
 Must be 20 – 25 years old
 Fluent in English and Arabic
 Must Have at least Diploma
Duties and Functions:
 Will be representatives of customer service
 Will be polite and considerate towards customer requests
5. Agent Customer Service representative .
Qualifications:



18-28 years old, Male
1 year experience as a Agent representative
A Have a good English and Arabic language
Duties and Functions:
 He must be able to handle the chats on pressure time
Prepared By:
Checked and Verified By:
Approved By:
5
DR. STEVE S. GUANSI
Course Coordinator
DR. VISHWAS CHACKRANARAYAN DR. VINODH NATARAJAN
Program Head
Associate Dean
Date
Date
DR. MARLUNA L. URUBIO
Dean
Date
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: Second Trimester
FINAL PROJECT
MARKS
COURSE CODE
SECTION
STUDENT NAME
BSBI 516
III.
COURSE TITLE
TIME
Introduction to Entrepreneurship
DAYS
ROOM
ID NO.
DATE
MARKETING ASPECT
Demand of the Product/Services
In Gulf CX, we provide a wide range of call center services, including incoming
and outgoing calls. We provide bilingual services in English and Arabic. The
most common needs we can meet are:









Generate sales leads
Set appointment
market survey
Investigation (including statistical analysis and political investigation)
Level One Service Desk
Database or mailing list information
business development
Point-of-sale product promotion
Seminars and conference invitations.
Gulf CX is not a telemarketing company, and we will not create marketing activities for
customers. Experience shows that many companies want to create their own marketing
campaigns because they already have marketers with extensive connections and
experience in the industry.
Supply
The telemarketing industry is a growing industry, and most companies have annual
growth rates between 6.5% and 8%. This is because companies are becoming more
aware of the need for market information and the desire to reduce customer churn in a
hard-hit economy. An important trend in this industry is that more and more customers
want to outsource telemarketing functions to client companies instead of developing this
infrastructure themselves. This provides an excellent opportunity for Gulf CX. However,
long-term analysis of the industry's growth rate shows a cyclical pattern, and Gulf CX
does not expect this high growth rate to continue..
Prepared By:
Checked and Verified By:
Approved By:
6
DR. STEVE S. GUANSI
Course Coordinator
DR. VISHWAS CHACKRANARAYAN DR. VINODH NATARAJAN
Program Head
Associate Dean
Date
Date
DR. MARLUNA L. URUBIO
Dean
Date
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: Second Trimester
FINAL PROJECT
MARKS
COURSE CODE
SECTION
STUDENT NAME
BSBI 516
COURSE TITLE
TIME
Introduction to Entrepreneurship
DAYS
ROOM
ID NO.
DATE
Potential Market
In fact, every company, big or small, needs some form of telemarketing. Usually,
this is a survey to determine customer satisfaction or popularity. Sometimes, it
can effectively communicate upcoming events, such as meetings. Other
companies want to know whether telemarketing is a viable sales method. One of
the new uses of the call center is in the first-level service desk service. About 7580% of all technical problems faced by end customers can be solved by nontechnical customer service representatives who are familiar with computers or
technical systems and have scripted assemblies to solve the most common
problems. Here, outsourced call centers can save customers a lot of money and
can reduce the number of people required to call 24 hours a day.
Our main target markets include:
plans to enter into two market segments. First, we will work in the medical
services industry since they have a high need to maintain contact with their
patients at all times. We also will be working as a first level help desk for a
number of small high-tech companies.
After establishing a good working relationship with these initial customers, we
will use our reputation and profitability to establish new contacts and contracts
with other local companies. Our ultimate goal is to serve the entire West Coast
region and become a company with a major market share.
The following market analysis table and chart show the number of businesses in
Washington State. This will be the initial geographic concern for the first four to
five years after the establishment of our company. Later, as we expand to the
West Coast region, our future business plans will include all potential customers
in the region.
Prepared By:
Checked and Verified By:
Approved By:
7
DR. STEVE S. GUANSI
Course Coordinator
DR. VISHWAS CHACKRANARAYAN DR. VINODH NATARAJAN
Program Head
Associate Dean
Date
Date
DR. MARLUNA L. URUBIO
Dean
Date
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: Second Trimester
FINAL PROJECT
MARKS
COURSE CODE
SECTION
STUDENT NAME
BSBI 516
COURSE TITLE
TIME

Introduction to Entrepreneurship
DAYS
ROOM
ID NO.
DATE
Market Strategies
Pricing Strategy
Nowadays, the price is no longer the quantity, but the value of the product or
service. Although customers have a budget and are worried about the price, they
are more worried about the proof value they get (or not get). A Stanford
University study showed that comparative pricing has shown to be
counterproductive for marketers, while value-based pricing is a way of customercentric B2B marketing strategies.
How can you best communicate the value of your product or service? Manipulate
through powerful content.
Prepared By:
Checked and Verified By:
Approved By:
8
DR. STEVE S. GUANSI
Course Coordinator
DR. VISHWAS CHACKRANARAYAN DR. VINODH NATARAJAN
Program Head
Associate Dean
Date
Date
DR. MARLUNA L. URUBIO
Dean
Date
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: Second Trimester
FINAL PROJECT
MARKS
COURSE CODE
SECTION
STUDENT NAME
BSBI 516
COURSE TITLE
TIME
Introduction to Entrepreneurship
DAYS
ROOM
ID NO.
DATE
Interactive and concise communication can illustrate the value of your product or
service, which is how you get a pricing advantage. Content marketing provides a
way to share solutions with your audience and tell them the business value of the
product...
This can be done through informative blog posts, how-tos, webinars, white
papers, videos and social media. And, don't forget the customer story. Use real
data to highlight customer success stories-highlight, I mean shouting from the
roof-share stories that really resonate with consumers.
Today's consumers want value, and if you are still thinking about price, then you
will not focus on the customer.
Service
With the dramatic development of Internet entrance, the simple, advantageous
and reasonable data expressway has immediately become a need in individuals'
lives. Lars bistro empowers nearby networks to get to the Internet, appreciate
espresso and offer Internet experience in an agreeable climate. Individuals,
everything being equal, and foundations will appreciate the remarkable, top of
the line, instructive and imaginative climate given by Lars bistro ...
Advertising
One of the main services that ListeningU provides is marketing and lead
generation. Call centers play an important role in advertising and brand
awareness, attracting marketing agencies that plan to launch advertising
campaigns for various products and services. Due to the investment in advanced
cutting-edge technology, the call center has invested in the appropriate
infrastructure to support large-scale advertising.
Promotion :
Good publicity (think crazy men) requires marketers to figure out how to display
and talk about their products in a sexy way, thereby forcing consumers to contact
their companies to inquire about their products or buy products.
Prepared By:
Checked and Verified By:
Approved By:
9
DR. STEVE S. GUANSI
Course Coordinator
DR. VISHWAS CHACKRANARAYAN DR. VINODH NATARAJAN
Program Head
Associate Dean
Date
Date
DR. MARLUNA L. URUBIO
Dean
Date
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: Second Trimester
FINAL PROJECT
MARKS
COURSE CODE
SECTION
STUDENT NAME
BSBI 516
COURSE TITLE
TIME
Introduction to Entrepreneurship
DAYS
ROOM
ID NO.
DATE
Promotion is not enough. Now that we are customer-centric, we need to focus on
people, not our promotions. Focusing on people means focusing on what they
want: information and education.
An effective B2B marketing strategy can support consumers and provide them
with valuable content that can be consumed and brought to colleagues. Rich
operations will provide curious consumers with free, useful information, enabling
them to take action and save time.
Educational and informative content marketing can establish your company as an
industry expert and a trusted source. This can foster a long-term relationship
between your company and your audience. Prove that we work together to build
trust and loyalty, far more than any billboard or banner can do.
Competitors:
The competition includes all potential call centers and telemarketing agents
across the country. In addition, we have indirect competition from organizations
that handle all telesales internally. In fact, this means that we are most threatened
by the largest telemarketing companies (such as Crouch & Weasley, Berman
telemarketing) and other large national call center companies with significant
market shares. The call center industry is highly fragmented. There are a large
number of small companies that cater mainly to small companies, while some
large companies seek the largest contracts from companies such as Sprint and
GM. This makes the competition within the industry very fierce. Through our
focused strategy for serving niche markets (such as service desk services), we
intend to avoid this debilitating environment and avoid its drawbacks such as
price wars..
Prepared By:
Checked and Verified By:
Approved By:
10
DR. STEVE S. GUANSI
Course Coordinator
DR. VISHWAS CHACKRANARAYAN DR. VINODH NATARAJAN
Program Head
Associate Dean
Date
Date
DR. MARLUNA L. URUBIO
Dean
Date
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: Second Trimester
FINAL PROJECT
MARKS
COURSE CODE
SECTION
STUDENT NAME
BSBI 516
IV.
COURSE TITLE
TIME
Introduction to Entrepreneurship
DAYS
ROOM
ID NO.
DATE
SYNTHESIS
The objective of this showcasing plan is to diagram the systems, procedures and
plans that will make the business targets illustrated in the Lars cafe strategy a
reality in 2022. We face the accompanying showcasing hindrances:
Made a special, creative, upscale air that will separate Lars cafe from other
nearby coffeehouses and future Internet cafes.
Set up Lars cafe as a social and amusement public venue. Establish a climate that
doesn't undermine fledgling clients. Lars cafe positions itself as an instructive
asset for people who need to comprehend the advantages of the Internet.
Our promoting endeavors will zero in on building the picture illustrated previously.
We have achievements and deals focuses to accomplish, just as field-tested
strategies that diagram the first and second long periods of business in detail. It is
vital for utilize this advertising plan and Lars cafe field-tested strategy as
endurance/working records. We can't permit them to sit in the document. They
should be utilized as a guide of Lars cafe 's future achievement.
See above Assessment Criteria
RUBRIC /
MARKING
SCHEME
LEARNING ASSESSMENT/MARKING
ITEM
1
CILOs
6
MARKS
15
2
3
7
8
15
20
Prepared By:
FACULTY/MARKER’S FEEDBACK
MARKS AWARDED
Checked and Verified By:
Approved By:
11
DR. STEVE S. GUANSI
Course Coordinator
DR. VISHWAS CHACKRANARAYAN DR. VINODH NATARAJAN
Program Head
Associate Dean
Date
Date
DR. MARLUNA L. URUBIO
Dean
Date
COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
Week No: 12, Period: Finals
Trimester: Second Trimester
FINAL PROJECT
MARKS
COURSE CODE
SECTION
STUDENT NAME
BSBI 516
COURSE TITLE
TIME
Introduction to Entrepreneurship
DAYS
ROOM
ID NO.
DATE
50
TOTAL
Prepared By:
Checked and Verified By:
Approved By:
12
DR. STEVE S. GUANSI
Course Coordinator
DR. VISHWAS CHACKRANARAYAN DR. VINODH NATARAJAN
Program Head
Associate Dean
Date
Date
DR. MARLUNA L. URUBIO
Dean
Date