DTA : VC booking call pitch (Hindi) Section 1a: Introduction if Kid picks up the call (20 seconds) Hello Ma’am, main Senior Mentor, Raj baat kar raha hoon, BYJU’S se. Kya mai Akash ki mother se baat kar raha hu ? Bache, aap BYJUs application bahut ache se use kar rahe hain. Congratulations ! BYJUs ne apko shortlist kiya hai. Ap kitne ache se padh re hain, uske regarding mujhe aapke parents se baat karni hai. Please apne father ko phone dedo. Section 1b: Introduction if Parent picks up the call (20 seconds) Hello Ma’am, main Senior Mentor, Raj baat kar raha hoon, BYJU’S se. Kya mai Akash ki mother se baat kar raha hu ? Akash ke name se BYJU'S app pe registration aaya tha 7th class ki padhai ke lie. Unhone registration kiya hai < xyz @gmail.com> email id se. Maam app apne download kiya ya Akash ne ? Ma’am, actually, jo bache yeh application apni padhai ke lie use karte hain, unko humari taraf se senior mentors provide kiye jaate hain jo parents se unki padhai ke bare me discuss karte hain, and Akash ke liye main Senior Mentor assign kiya gaya hu. Akash kucch time se BYJU’S app pe Class 7th ke Science and Maths ke videos dekh raha hai. So Kisne download kiya tha Ma’am Akash ne khud se kara tha ya apne kar k diya tha.? So Ma’am, aapko idea hai BYJU’S ke baare me? Section 2: Intro to BYJUs (15 seconds) Ma’am, BYJU’S duniya ki sabse badi education company hai. 5 crore se zyada bache humari app pe Science and Maths padhte hain. India ke Top teachers 3D animated videos ke through school ke syllabus ko interesting way me padhate hain. Section 3: Purpose of the Call (40 seconds) Section 3: Purpose of the Call (40 seconds) Ma’am, maine aapko call kia hai because Akash ke lie ek bahut acchi opportunity hai. Case 1 : Child downloaded the app and shows high engagement Abhi <relevant region> region me 1000ro bache Byju's app use kar rahe hain. Akash un top kuch bacho me hain jinko BYJUs ne shortlist kiya hai. Akash ko isleye shortlist kiya gaya hai kyuki vo kaafi actively BYJU’S par padh rahe hain, tests de rahe hain and overall studies me interest dikha rahe hain. Akash select hue hain, isliye unko humari taraf se ek free of cost, one-on-one video counselling session provide kiya jayega. Iss session me unka learning pattern samajkar unke liye ek roadmap banaya jaega, jisse vo padhai me better kar sake. Section 3: Purpose of the Call (40 seconds) Ma’am, maine aapko call kia hai because Akash ke lie ek bahut acchi opportunity hai. Case 2: Child downloaded the app, low engagement on app Maam, Akash ne BYJUs app install kiya and padhne me interest dikhaya, isleye hum usko ek free of cost, one-on-one video counselling session offer kar rahe hai. Iss session me unka learning pattern samajkar unke liye ek roadmap banaya jaega, jisse vo padhai me better kar sake. Section 3: Purpose of the Call (40 seconds) Ma’am, maine aapko call kia hai because Akash ke lie ek bahut acchi opportunity hai. Case 3: Parent downloaded; High engagement on app Abhi <relavant region> region me 1000ro bache Byjus app use kar rahe hain. Akash ki profile un top kuch profiles me hain jinko BYJUs ne shortlist kiya hai. Ye top shortlisted profiles isleye select ki gai hai kyuki vo kaafi actively BYJU’S use kar rahe hain, tests de rahe hain and overall studies me interest dikha rahe hain. Akash select hue hain, isliye unko humari taraf se ek free of cost, one-on-one video counselling session provide kiya jayega. Iss session me unka learning pattern samajkar unke liye ek roadmap banaya jaega, jisse vo padhai me better kar sake. Section 3: Purpose of the Call (40 seconds) Ma’am, maine aapko call kia hai because Akash ke lie ek bahut acchi opportunity hai. Case 4: Parent downloaded; Low engagement on app Maam, Akash ki profile register ki gai hai BYJUs pe and as parents apne concern dikaya unki education ko lekar isleye hum usko ek free of cost, one-on-one video counselling session offer kar rahe hai. Iss session me unka learning pattern samajkar unke liye ek roadmap banaya jaega, jisse vo padhai me better kar sake. Section 4: Talk about the Counsellor ( 10 seconds) Maam, apka video session ek experienced senior counsellor lenge jinhone 200 se zyada bacho ki academic counselling ki hai and padhai me unki help ki hai. Section 5: Promote the Session (60 seconds) Ma’am, aapko to pata hai ki aajkal competition kitna zyada hai. 12-13 lakh students appear hote hain competitve exams me and 12-13 hazar hi select ho paate hain. Humein kaafi parents se yeh bhi feedback mila hai ki lockdown me bacho ko padhai ke lie kafi push karna pad raha hai, vo khud se padhai me interest nahi le rahe hain. Toh aise mai yeh counselling session definitely bache ke liye kaafi helpful rahega. Ma’am, humein is session ka parents se bahut accha response mila hai - bache jis subject me bilkul interest nai lete the ya darte thesession ke bad un subjects me bhi bacho ne firse interest dikhaya and khuse padhna start kiya. As parents, aap session me jaan paenge ke bacche ke strength areas kya hain, areas of improvement kya hain, pichli class ka base kitna strong hai. Sabse importantly Ma’am, bacche ko padhai me improve karne ke lie kya karna hai, ye session me detail me discuss hoga. Section 6: Inform about limited seats (10 seconds) Ma’am, Akash ke lie ye ek one-time opportunity hai and Humare senior counsellor week me sirf 4 selected bacho ko guide karte hain. Section 7: Taking an Explicit Yes/No from the Parent (10 seconds) So Ma’am, aap interested hain is Video Counselling Session me? If Yes, Great Ma’am. Ye session Zoom app pe hoga. Section 8: Questions to understand Child’s learning requirements (80 seconds with parent’s answers) Ma’am, Counselling session confirm karne ke lie mujhe kuch basic details chahien aapse: 1. Akash kaun se school me padhta hai? Online classes chal re hai abhi unki? 2. Abhi overall unka performance kaisa chal raha haiRank holder hai, average hain ya struggle karte hain marks laane mai? 3. Toh abhi unki padhai ghar mai aap dekhte hain ya tuition jata hai bacha? 4. And aap and aap ke husband dono working hain? 5. By the way Ma’am; Kya karte hai aap dono? Section 9: Taking Final Booking (45 seconds) Theek hai Ma’am, I definitely feel yeh 1 hour session Akash and aapke liye kaafi fruitful rahega. Ma’am, since the counsellor has limited slots, toh Akash ke liye mere paas do slots hai - Friday 7PM and Saturday 9AM? Aapke liye preferred slot kaunsa rahega, jab aap and aapke husband dono 1 ghanta nikal payenge iss session ke liye? Because I hope you understand Ma’am, dono parents ka alag role hota hai bache ki padhai mai,and yeh session tabhi beneficial rahega jab aap dono session me available hon. Section 10: Ensuring Intent to Purchase (45 seconds) Sure Ma’am. Agar humare counsellor ko lagta hai ki Byju’s ke learning courses ke through Akash ko further help provide ki jaa sakti hai, toh vo session me aapko kuch courses bhi recommend karenge. Session mai ek interactive test liya jaega - test ki performance, bacche ke confidence and padhai me interest level ke basis par Byju's courses pe upto 60% discount scholarship mil sakti hai. Agar aapko bhi lagta hai ki Akash ko BYJUs se benefit hoga, toh aap session me bache ka enrolment karwa sakte hain, otherwise, hum session counselling part ke baad end kar denge. Section 11: Double-down on Session Importance to reduce Cancellation risk (40 seconds) Toh mai Saturday Morning 9AM ka aapka session fix kar raha hu. Iss call ke baad mai aapko kuch videos share karunga whatsapp par jise aap session se pehle, bache ke sath baith kar dekh sake ki BYJU’S ka padhane ka tareeka kya hai. Yeh aapka whatsapp number hai Ma’am? And Ma’am, counsellor especially Akash ki padhai ke liye, Akash ke requirement ke hisaab se session prepare karenge. Har bache ko ek hi slot available hota hai, toh please make sure, given time par aap dono parents session join kare. Section 12: Closing (10 seconds) Acha laga ase parents se baat karke jo apne bache ki education ko leke itna concerned hain Ma’am. All the best for the session. DTA : VC booking call pitch (English) Section 1a: Introduction If kid picks up the phone (20 seconds) Hello, I am a Senior Mentor, Raj calling from BYJU’S. Am I talking to Akash? Akash, you have been using the BYJU’s app to watch Science and Math videos Congratulations! BYJU’s has shortlisted you for showing interest in studies. I need to talk to your father regarding how you are doing good on BYJUs- can you please give him the phone? Section 1b: Introduction If parent picks up the call (20 seconds) Hello Ma’am, I am a Senior Mentor, Raj calling from BYJU’S. Am I talking to Akash’s mother ? There has been a registration for class 7th in the name of Akash. The registration is from < xyz @gmail.com> email ID. Ma’am have you downloaded the app or has Akash downloaded it? Ma’am, for kids who study using BYJU’s - the company allocates a mentor to talk to parents regarding their performance. Ma'am, in your case, I am the assigned mentor for Akash. Ma’am, for quite some time, Akash has been using the BYJU’s app to see science and math videos of class 7 chapters. So Ma’am, are you aware about BYJU’s? Section 2: Intro to BYJUs (15 seconds) Ma’am, BYJU’S is the world's largest education company. More than 5 crore kids use BYJUs app to study Science and Maths. India’s Top teachers use 3D animated videos to teach school syllabus in a very interesting way. Section 3: Purpose of the Call (40 seconds) Maam, I have called you as there is a great opportunity for Akash. Case 1 : Child downloaded the app and shows high In the <relevant region>, thousands of kids are using BYJUs app. Akash is among the top set of students engagement who have been shortlisted by BYJUs. Akash has been shortlisted as he has been very active on BYJU’s in watching educational videos, giving tests and has shown a lot of interest in studies. Akash has been selected, hence we are offering a free of cost, one on one video counselling session for him. In this session, we will understand Akash’s learning pattern and make a roadmap for him through which he can do even better in his studies. Section 3: Purpose of the Call (40 seconds) Maam, I have called you as there is a great opportunity for Akash. Case 2: Child downloaded the app, low engagement on app Maam, Akash has installed the BYJUs app and shown interest in learning and improving in academics, hence we are offering a free of cost, one on one video counselling session. In the session we will understand Akash’s learning pattern and make a roadmap for him though which he can do even better in studies Section 3: Purpose of the Call (40 seconds) Case 3: Parent downloaded; High engagement on app Maam, I have called you as there is a great opportunity for Akash. In the <relevant region>, thousands of kids are using BYJUs app. Based on the usage, Akash’s profile is one of the top profiles and has been shortlisted by BYJUs These selected top set of profiles have been shortlisted as they have been are very active on BYJUs in watching educational videos, giving tests and showing overall interest in studies Akash has been selected hence we are offering a free of cost, one on one video counselling session. In the session we will understand Akash’s learning pattern and make a roadmap for him though which he can do even better in studies Section 3: Purpose of the Call (40 seconds) Maam, I have called you as there is a great opportunity for Akash. Case 4: Parent downloaded; Low engagement on app Maam, Akash’s profile has been registered on the BYJUs app and as parents you have shown interest in Akash’s learning and improving in academics, hence we are offering a free of cost, one on one video counselling session. In the session we will understand Akash’s learning pattern and make a roadmap for him though which he can do even better Section 4: Talk about the Counsellor ( 10 sec) Ma’am, the video session will be taken by a very experienced senior counsellor who has advised more than 200 parents and students and helped them improve their academic performance a lot. Section 5: Promote the Session (60 seconds) Ma’am, you might be aware of the increasing competition nowadays -out of 12-13 lakh students appearing in competition exams, only 12000-13000 get selected. Parents are also concerned that during this lockdown, kids need to be pushed for self study and are not taking interest on their own. In this scenario- this counselling session will be very fruitful for Akash. Ma'am, we have got an overwhelming positive response from parents for the session - kids who lacked interest in a subject or were afraid of a subject - after the session those kids regained interest in those subjects and actively started studying. During this session, parents a lso realise what are the strengths of the kid, which are the areas of improvement and how strong are the kids basic concepts from previous classes. Also- what is to be done so that the kid can reach his full potential -those details will also be discussed in the session Section 6: Inform about limited seats (10 seconds) Ma’am this is a one time opportunity for Akash to get mentorship and academic roadmap from our senior counsellor who guides only 4 selected students in a week Section 7: Taking an Explicit Yes/No from the Parent (10 seconds) So Ma’am, are you interested in the academic transformation session? If Yes, Great Ma’am.This session will be on the Zoom app Section 8: Questions to understand Child’s learning requirements (80 seconds with answers) Great Ma’am! To confirm the counselling session need a few details 1. Which school is Akash in currently ? Are online classes being offered by the school? 2. How is Akash’s performance overall- Is he a rank holder hai, average or struggling to get marks ? 3. Do you look after the kids' education at home or is he going to tuition? 4. Are you and your husband both working? 5. By the way Ma’am; what do you both do? Section 9: Taking Final Booking (45 seconds) Alright Ma’am, I definitely feel that this 1 hour session will be really helpful for you and Akash Ma’am, since the counsellor has limited slots, so I have 2 slot options for Akash: Friday 7PM and Saturday 9AM Which slot do you prefer - where you and your husband both can take out 1 hour for this session. Because, I hope you understand both parents have their role in the kids studies , and session is most impactful only when both parents join Section 10: Ensuring Intent to Purchase (45 seconds) Sure Ma’am.If our senior counsellor feels that the kid will benefit from BYJUs courses then we might recommend some courses for him During the session we will take an interactive test of the kid. Basis on the performance in the test, confidence of the kid and interest in learning- the child can get upto 60% discount scholarship on our courses If you feel BYJUs courses will be beneficial for the kid, then you can get your kid enrolled during the session,otherwise we can end the session after the academic counselling. Section 11: Double-down on Session Importance to reduce Cancellation risk <40 seconds> So I am booking your slot for Sat 9 am. I will be sharing a few videos on Whatsapp that you can watch before the session with Akash to know the BYJUs way of learning Is this number the same as your whatsapp number ? <Repeat the number> Ma’am our senior counsellor will prepare the session specially for Akash and according to his requirements. For each child, we have only 1 slot available, so make sure both parents are available on time to join the session I am reachable over whatsapp for any questions you might have. Section 12: Closing (10 seconds) Great to talk to parents like you who are genuinely concerned about your kids education and see it as top priority. All the best for the session
