CALLING PITCH *INTRODUCTION:- HELLO SIR I AM CALLING YOU FROM BYJUS THE LEARNING APPLICATION. AM I SPEAKING WITH ARJUN's FATHER? SIR ACTUALLY RECENTLY WE WERE NOTIFIED THAT OUR BYJUS APP WAS DOWNLOADED ON YOUR DEVICE SO MAY I KNOW WHO HAS DOWNLOADED THIS APP? 1)- OH GREAT SIR! THAT's A GREAT INITIATIVE TAKEN BY THE CHILD BECAUSE IN THE AGE OF DOWNLOADING GAMES HE IS DOWNLOADING A LEARNING APP FOR HIS STUDIES. SO DO YOU KNOW ABOUT THIS APP SIR? 2)- OH GREAT SIR! THAT'S A GREAT INITIATIVE TAKEN BY YOU FOR YOUR CHILD'S STUDIES. SO MAY I KNOW SIR FROM WHERE DID YOU GOT TO KNOW ABOUT THIS APP SIR? *RAPPORT:- (BRIEFING ABOUT BYJUS APP) OK SIR FINE I WILL JUST BRIEF YOU ABOUT THE APP SIR 1) SIR BYJUS IS THE WORLD's BIGGEST ED-TECH PLATFORM FOR LEARNING STUDENTS. RECENTLY YOU MUST HAVE ALSO SEEN IT's NAME ON THE JERSEY OF OUR INDIAN CRICKET TEAM AND ALSO YOU MUST HAVE SEEN OUR ADVERTISEMENT OF SHAH RUKH KHAN ON T.V. 2) SIR IN BYJUS BASICALLY WHAT WE DO IS THAT WE TEACH THE STUDENTS MATHS AND SCIENCE WITH THE HELP OF VIDEOS SO THAT THEY CAN VISULIZE THE CONCEPTS IN THEIR PRACTICAL LIFE. WE RELATE CONCEPTS WITH THE REAL LIFE APPLICATION, WHICH INCREASES THE INTEREST OF STUDENTS IN SELF STUDIES AND ALSO IMPROVES THE PRODUCTIVITY OF THE CHILD. 3) IF TALKING TO FATHER GIVE EXAMPLE OF NEWSPAPER, IF MOTHER THAN GIVE EXAMPLE OF COOKING FROM MAGZINE. * NEED GENERATION:- SIR IN BYJUS WHENEVER A CHILD OR PARENT SHOWS INTEREST IN THE APPLICATION FOR LEARNING, A MENTOR IS ASSIGNED FOR THE CHILD IN ORDER TO OBSERVE WHAT HELP IS NEEDED. AS I CAN SEE HERE THE CHILD WAS WATCHING A LOT OF VIDEOS OF MATHS AND SCIENCE ON THIS DAY AT THIS PARTICULAR TIME. SO I JUST WANTED TO DISCUSS ABOUT HIS STUDIES WITH YOU IN ORDER TO HELP HIM IN THE BEST POSSIBLE WAY. #GATHER INFORMATION BY ASKING THESE QUESTIONS 1) WHICH CLASS?, WHICH BOARD?, GOES FOR TUTION? 2) DOES HE SITS FOR SELF STUDIES?, FOR HOW MUCH TIME?, HE SITS WITH INTEREST OR YOU NEED TO FORCE HIM FOR IT? 3) HOW WAS THE LAST YEAR ACADEMIC PERFORMANCE OF THE CHILD? 4) WHO GOES FOR PARENT's MEETING IN SCHOOL? 5) WHAT FEEDBACK DO YOU GET FROM THE TEACHERS IN SCHOOL ABOUT CHILD's PERFORMANCE IN MATHS AND SCIENCE? 6) WHAT IMPROVEMENT HAVE YOU SEEN IN YOUR CHILD's STUDIES AFTER PUTTING HIM TO TUTIONS? 7) DOES THE KID MUGS UP OR UNDERSTANDS EVERY CONCEPT AND THEN LEARN IT? 8) IF THE CHILD ATTEMPTS THE SAME PAPER WILL HE BE ABLE TO SCORE SAME MARKS IN THAT PAPER WHICH HE ACTUALLY DID? NO RIGHT? SO THAT MEANS THERE IS A DIFFERENCE BETWEEN THE MARKS AND THE ACTUAL KNOWLEDGE OF THE CHILD. SIR THE PRIMARY CONCERN OF SENDING THE CHILD TO SCHOOL IS THAT HE GETS KNOWLEDGE AND CAN BECOME SELF DEPENDENT AND IF THAT's NOT HAPPENING THEN THERE IS A BIG REASON TO WORRY 9) SO WHAT STEPS YOU HAVE TAKEN TO IMPROVE THOSE MISTAKES? #MAKE THE PARENTS FEEL GUILTY BY SAYING:- SIR THAT IS THE MAIN ISSUE IN INDIA WITH THE PARENTS, THAT 90% OF THE PARENTS DONT EVEN KNOW THAT WHAT ISSUES THIER CHILD IS FACING IN STUDIES. YOU TELL ME SIR IF I GIVE YOU SOME WORK TO DO WITH A DEADLINE AND YOU DONT KNOW WHY YOU ARE DOING IT BUT STILL YOU HAVE TO DO IT WITHOUT ANY INTEREST. WILL YOU BE ABLE TO GIVE YOUR 100%? NO RIGHT. THE SAME THING HAPPENS WITH THE KIDS, THEY DONT KNOW WHY IS IT IMPORTANT TO STUDY THEY ARE JUST DOING IT BECUASE PARENTS ARE FORCING THEM. AS A PARENT IT IS OUR DUTY SIR THAT WE SIT WITH THEM AND UNDERSTAND THIER PROBLEMS IN ORDER TO PROVIDE THEM A SOLUTION BUT HOW OFTEN WE DO IT? NEVER. YOU TELL ME SIR WHEN WAS THE LAST TIME YOU AND YOUR WIFE SAT WITH THE CHILD TO DICUSS HIS PROBLEMS IN STUDIES? NEVER. BECAUSE WE THINK THAT IF WE HAVE GIVEN ALL THE RESOURCES LIKE SCHOOL AND TUTIONS TO THE CHILD OUR WORK IS DONE NOW IT IS THE CHILD's RESPONSIBILITY TO DO HIS STUDIES. BUT SIR THIS IS NOT HOW IT WORKS, A CHILD NEEDS MORE ATTENTION THAN THIS SPECIALLY WHEN HE IS SURROUNDED WITH SO MUCH OF VIRTUAL THINGS LIKE T.V, YOUTUBE AND GAMES. SO AS AN ED-TECH COMPANY WE HAVE TAKEN AN INITIATIVE TO COUNSEL THE STUDENTS WHO ARE INTERESTED IN LEARNING THROUGH BYJUS APP WITH THEIR CONCERNED PARENTS. SO BASICALLY WHAT HAPPENS IN SESSION IS THAT THE SESSION IS DIVIDED IN 3 PARTS. #EXPLAIN SESSION (3 PARTS):- 1) IN THE FIRST PHASE THE COUNSELOR WILL DISCUSS WITH THE PARENTS REGARDING THEIR CHILD's EDUCATION AND EXPECTATIONS WHICH THEY ARE HOLDING FOR HIS FUTURE. 2) IN THE SECOND PHASE THE COUNSELOR WILL HAVE A DISCUSSION WITH THE CHILD AND WILL ANALYZE THE LEARNING PATTERN OF THE CHILD. IN ORDER TO UNDERSTAND THE ISSUES WHICH THE CHILD IS FACING IN STUDIES. 3) IN THE LAST PHASE OF THE SESSION THE COUNSELOR WILL SHOW YOU THE BYJUS STUDY PROGRAM AS A SOLUTION FOR ALL THE ABOVE ISSUES. *SO SIR WHAT DO YOU FEEL ABOUT THIS INITIATIVE TAKEN BY BYJUS FOR YOUR CHILD STUDIES? GREAT SIR SO IN ORDER TO BOOK A COUNSELING SESSION FOR YOUR CHILD AND DO THE REGISTRATION FOR HIM I NEED FEW DETAILS SO THAT I CAN FILL THE FORM FOR HIM:- 1) SCHOOL NAME 2) FATHER's NAME 3) FATHER's PROFESSION 4) ALTERNATIVE PHONE NUMBER 5) RESIDENTIAL ADDRESS WHERE THIS SESSION WILL TAKE PLACE 6) TUTION FESS 7) HOBBIES OF THE CHILD. IF ANY SO ANY TRAINING CLASSES WHICH THE CHILD IS TAKING LIKE DANCE CLASS OR SINGING CLASS FIX THE DATE AND TIME FOR THE SESSION BY TELLING GOOD THINGS ABOUT THAT SLOT. DONT GIVE TOO MUCH OPTIONS IN THE END OF THE SESSION IF THE CHILD FEELS THAT THE PROGRAM IS REALLY HELPFUL FOR HIS STUDIES AND YOU ARE ALSO SATISFIED AS A PARENT THEN THE COUNSELOR WILL ENROLL YOUR CHILD WITH THE BYJUS STUDY PROGRAM FOR WHICH YOU HAVE TO TAKE A FINANCIAL DECISION IN THE END OF THE SESSION. AS THIS IS A SCHOLARSHIP SESSION SO WE EXPECT THE DECISION BY THE END OF THE SESSION ONLY BECAUSE THE SCHOLARSHIP WILL BE ONLY VALID TILL THE END OF THE SESSION. ONCE THE COUNSELOR IS OUT OF THE SESSION THE SCHOLARSHIP WILL NOT BE VALID. SIR I WILL BE ALSO SHARING SOME VIDEOS AND NEWSPAPER ARTICLES WITH YOU ON YOUR WHATSAPP NUMBER FOR A BETTER REFERENCE. PLEASE GO THROUGH WITH THAT SO THAT BEFORE TAKING A SESSION YOU CAN HAVE A IDEA ABOUT HOW BYJUS IS TEACHING KIDS AND CHANGING THIER WAY OF LEARNING. YOU WILL BE ALSO RECEIVING A MESSAGE FROM OUR END IN WHICH YOU WILL GET ALL THE DETAILS ABOUT THE SESSION AND THE COUNSELOR. HOPE TO HAVE A GREAT SESSION WITH THE KID SIR. THANK YOU! PLEASE TALK TO BOTH THE PARENTS AND THE KID BEFORE GOING FOR THE SESSION