1.Watch the video and list down the issues where Steve Jobs or Apple got into.
-Steve Jobs feeling betrayed by Google: He avoided the question but Steve Jobs
had strong feelings about Android, especially against the new operating system Google
announced nearly two years ago. Google's attempt to enter the smartphone ecosystem by
mimicking the iPhone and iOS made Jobs feel betrayed. Even if Apple had walked away from
the deal with an extra $5 billion in its bank account, Steve Jobs is said to have dismissed
even the possibility of a settlement between Apple and Google.
-The missing iPhone: The next-generation iPhone spotted by Gizmodo was
circulating as part of standard wireless product testing, according to Jobs. One of their
employees wore an iPhone because they believed that testing a wireless device was
essential. You were supposed to carry them outdoors, but it disappeared. It's unclear whether
he dropped it in a bar or had it stolen from his backpack.
Jobs stated that, despite being advised to fire Gizmodo following the story's publication, he
decided to pursue the matter on principle. “When this whole thing with Gizmodo happened, I
got a lot of advice from people that said you’ve got to just let it slide. ‘You shouldn’t go after a
journalist because they bought stolen property and tried to extort you.’And after giving it some
thought, I came to the conclusion that the worst thing that might happen is if we abandon our
core principles and let it slip. I'm afraid I won't be able to do it. I’d rather quit.”
-App Store Issues: Apple thought the App Store rule barring defaming people in apps
was a good idea until they saw political cartoons accomplished exactly that, according to
Jobs. However, Jobs claimed that some developers who complain about their apps being
rejected do not provide the full picture. They used undocumented APIs or attempted to
accomplish anything other than what was advertised, according to him, and then went to the
press.
2.How did Apple reshaped the future of technology. Give specific examples.
-Jobs oversaw the development of ground-breaking devices such as the iPod, iPhone,
and iPad while at the helm of Apple. It has had a huge impact on a lot of people and has
brought the organization a lot of prosperity.
*The iPod was widely regarded as the first user-friendly and innovative means of
accessing music on the go when it was released in 2001. Prior to the widespread availability
of mp3 files, consumers relied on portable radios, CD players, and tape players for remote
audio. The iPod, which synced with Apple's iTunes service, allowed users to store and
purchase hundreds of music on a single device.
*The iPhone was the next significant product introduction for Jobs. The iPhone
combined the functions of an iPod with those of a phone and a computer, allowing users to
make calls, listen to music, and surf the Internet all on one touchscreen device. Aside from
synchronization with iTunes, the iPhone had its own App Store, which allowed consumers to
avoid purchasing content from wireless providers. Before the App Store, wireless carriers
were in charge of content distribution to phones.
*Following in the footsteps of the iPhone, Apple and Jobs produced the iPad,
the first touchscreen tablet without a keyboard. The iPad, which is a hybrid between a laptop
and an iPhone, sparked the growth of a new market into which other technological companies
have subsequently entered. Jobs' impact on retail products has transformed consumer
technology, forcing engineers and developers to produce new and inventive products.
-Jobs launched the NeXT computer business, which created an operating system that
Apple later purchased to help increase its own line of personal computers. Despite the fact
that NeXT was not very successful in terms of unit sales, the business remains an important
aspect of computers today. Parts of the Nextstep operating systems can still be found in Mac
OSX. The classic computer games "Wolfenstein" and "Doom" were also written on NeXTcube
stations.