Quiz #1
TALAL ZAFAR
20191-25504
MKT 610
1. Differentiate between Marketing 1.0, Marketing 2.0, and Marketing 3.0 (Marketing
3.0 video)
Ans. Marketing 1.0 was the concept that is now irrelevant in today’s market. Marketing 1.0
was centered on the idea of products simply put as a product-centric concept. On the other
hand, Marketing 2.0 made customer as the main focal point, so it became customer-centric
concept. Considering today’s market, where customer has become educated, knows what is
right and wrong, companies have shifted their focus to create value, caring for humanity that
shows we care too, so it is value-centric concept.
2. Why Kotler is of the opinion that companies will fail if they straight go for
Marketing 3.0 without first achieving Marketing 1.0, and Marketing 2.0 (Marketing
3.0 video)
Ans. Because without being good at or knowing your product (Marketing 1.0) and your
customer (Marketing 2.0) you cannot be good at 3.0.
3.
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Which brands are mentioned in video of Kotler on Marketing?
Starbucks
Doritos
Walmart
Harley Davidson
Twitter
Intel Inside
Lycra
Gore-tex
Linkedin
Facebook
Youtube
CocaCola
Avon
Motorola
IBM
GE
4. Which books are mentioned in video of Kotler on Marketing?
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Love Marks
Firms of endearment
Wisdom of Crowd
Marketing 3.0
Ingredient branding
Corporate Social Responsiblity