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Field experiments in firms

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Topic 3: Incentives in Firms & Field Experiments
Topic 3:
Incentives in Firms & Field Experiments
Libor Dušek
VSE Prague
Applied Microeconomics, VŠE
Summer Semester 2017/2018
Topic 3: Incentives in Firms & Field Experiments
Introduction
Incentives
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People respond to incentives
Incentives are crucial in firms
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Moral hazard problem
Managers have limited ability to monitor workers
Giving workers the right incentives important for
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Worker productivity
Firm productivity
Topic 3: Incentives in Firms & Field Experiments
Introduction
Specific issue: Piece rate vs relative pay
§
Piece rate: the worker is paid a fixed rate per each unit of
output
Wi “ βhyi
(1)
§
Relative pay: the worker is paid based on the difference
between his output and the average output of all other workers
Wi “ w h
§
yi
y
Why would a firm offer the (more complicated) relative
incentive scheme?
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common shocks to productivity (e.g. high/low-yield field) extra risk for workers
workers are then insured against this risk Ñ can offer lower
expected wage
(2)
Topic 3: Incentives in Firms & Field Experiments
Introduction
Theoretical incentive effects
§
Piece rate: high-powered incentive
θi ei2
2
(3)
θi ei2
ei
´
e
2
(4)
maxei βei ´
§
Relative pay: also.
maxei w
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§
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Higher effort increases the average
That reduces own earnings (negligible in large groups)
Negative externality on other workers.
Homo oeconomicus workers: effort should be the same under
piece rate and relative pay
BUT, if workers care about other workers .....
Topic 3: Incentives in Firms & Field Experiments
Introduction
Solve for optimal effort under piece rate and relative pay1
1
Derivation: class notes page 20
Topic 3: Incentives in Firms & Field Experiments
Introduction
Social preferences
§
The utility of other workers enter the worker’s objective
function
˜
¸
ÿ
θj ej2
ej
θi ei2
ei
maxei w ´
` πi
w ´
e
2
e
2
j‰i
(5)
§
Then workers have an incentive to shirk in order not to hurt
other workers
§
The magnitude of this “internalization of externality” depends
on πi
Topic 3: Incentives in Firms & Field Experiments
Introduction
Solve for optimal effort under relative pay and social
preferences 2
2
Derivation: class notes page 20
Topic 3: Incentives in Firms & Field Experiments
Field experiment 1: Worker incentives
Field experiments by Bandiera, Rasul and Barankay 2005,
2007
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A large farm in the U.K.
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Detailed personnel data from one harvest season
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Workers from Eastern Europe, hired seasonally, live on a farm
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Pick fruit on fields, assigned by managers
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Individual effort
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Productivity measured precisely (amount of fruit picked by
each worker)
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10,215 worker-field-day observations, 142 workers, 108 days
Topic 3: Incentives in Firms & Field Experiments
Field experiment 1: Worker incentives
Field experiment 1: Piece rate vs relative pay
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The farm switched the compensation scheme:
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relative pay for 54 days
piece rate for 54 days
announced to workers on the day it was implemented
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Variation: within-worker over time
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No explicit control group
Topic 3: Incentives in Firms & Field Experiments
Field experiment 1: Worker incentives
Raw mean comparison
Topic 3: Incentives in Firms & Field Experiments
Field experiment 1: Worker incentives
Productivity over time
Topic 3: Incentives in Firms & Field Experiments
Field experiment 1: Worker incentives
Formal regression tests
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Some natural concerns:
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productivity grows over time (experience)
assignment of workers to fields not random
yift “ γPt ` αi ` λf ` κt ` δXift ` ηZft ` uift
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Pt ... treatment dummy (piece rates in place)
i ... worker; αi ... worker fixed effect
f ... field; λf ... field fixed effect
t ... time (day), κt ... time trend
Xift ... time-varying worker characteristics (experience)
Zft ... time varying field characteristics (life-cycle)
(6)
Topic 3: Incentives in Firms & Field Experiments
Field experiment 1: Worker incentives
Basic regression
Topic 3: Incentives in Firms & Field Experiments
Field experiment 1: Worker incentives
More direct evidence on the social incentives
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Workers should be less productive under relative pay when
they work with people whom they care about
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They surveyed the workers, asking to name up to five other
workers who are friends
Construct a measure of worker’s personal ties:
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for each worker and day, the share of other workers on that day
and on that field who are his friends
Workers do not decide whom they work with (managers assign
to particular fields)
Alternative explanation? Workers are less productive when
working with friends because they talk
§
But this would be the case under piece rates as well
Topic 3: Incentives in Firms & Field Experiments
Field experiment 1: Worker incentives
Regression test of social preferences
Topic 3: Incentives in Firms & Field Experiments
Field experiment 1: Worker incentives
The size of the social weight
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Calibrate the model to obtain estimates of πi
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The average worker has πi “ 0.65
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Social preferences are quantitatively important, have an effect
on workers’ effort under monetary incentive schemes
Topic 3: Incentives in Firms & Field Experiments
Field experiment 1: Worker incentives
Other findings - wages
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When switching to piece rate, the wage w was targeted such
that the workers with average productivity earn the same as
before
§
In fact, with the change in productivity, the wage per kilogram
declined
§
The total daily pay did not change
Topic 3: Incentives in Firms & Field Experiments
Field experiment 1: Worker incentives
Wage per kilogram
Topic 3: Incentives in Firms & Field Experiments
Field experiment 1: Worker incentives
Daily pay
Topic 3: Incentives in Firms & Field Experiments
Field experiment 1: Worker incentives
Other findings - wages and profits
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Workers made worse off by the switch to the piece rate
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Higher effort, same total pay
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Change highly profitable for the firm
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All the productivity gain accrued to the firm
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This may not be the long-run equilibrium (selection of workers
for the next season)
Topic 3: Incentives in Firms & Field Experiments
Field experiment 2: Managerial incentives
Field experiment 2: Incentives of managers
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Question: what is the effect of providing high-powered
incentives to managers on the productivity of subordinate
workers?
§
Same context (same farm, one year later)
Experiment
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managers paid fixed wage the first half of the harvest season
switched to fixed wage plus bonus in the middle of the season,
based on the output on a given field-day exceeding a given
threshold
9897 worker-field-day observations, 11 managers, 197 workers,
95 days
Topic 3: Incentives in Firms & Field Experiments
Field experiment 2: Managerial incentives
How managers affect worker productivity: context
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Workers:
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Managers (10):
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paid piece rates
differ in productivity and chosen effort
do not choose hours or where they work
seasonal workers, live on the farm, may be called to do
non-picking tasks or left unemployed for a day
Manage about 20 workers
Decide who works and where (picking rows)
Collect output, make sure workers have new crates
Constant movement around the field
ñ total effort and targeting of effort to individual workers
Topic 3: Incentives in Firms & Field Experiments
Field experiment 2: Managerial incentives
How managers affect worker productivity: theory
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Targeting effort to individual workers
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Selecting workers
Presumably complementarity between the workers’ and
managers’ effort
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E.g., manager makes sure the most productive workers are not
left idle
Topic 3: Incentives in Firms & Field Experiments
Field experiment 2: Managerial incentives
How managers affect worker productivity: theory
3
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Simple model: marginal productivity of effort equalized across
workers
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Higher bonus: may or may not increase dispersion of effort
between workers, depending on curvatures
Presumably it is costly for managers to target their effort
unequally between workers
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learing the worker type requires costly effort
aversion to unequal treatment, worker conflicts
Higher bonus incentivizes the manager to target effort more
unequally
Topic 3: Incentives in Firms & Field Experiments
Field experiment 2: Managerial incentives
Productivity over the season
Topic 3: Incentives in Firms & Field Experiments
Field experiment 2: Managerial incentives
Placebo test (next season with no change)
Topic 3: Incentives in Firms & Field Experiments
Field experiment 2: Managerial incentives
Mean comparison
Topic 3: Incentives in Firms & Field Experiments
Field experiment 2: Managerial incentives
Regression test
Topic 3: Incentives in Firms & Field Experiments
Field experiment 2: Managerial incentives
Distribution of worker productivity
Topic 3: Incentives in Firms & Field Experiments
Field experiment 2: Managerial incentives
Key findings
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Introducing managerial bonuses substantially increased
productivity of subordinate workers
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Large effect (20 percent)
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Variance of worker productivity increased as well
Mechanisms?
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Targeting of managerial effort toward more able workers
Selection of less able workers (ambiguous effect on variance)
Topic 3: Incentives in Firms & Field Experiments
Field experiment 2: Managerial incentives
Evidence on targeting
Topic 3: Incentives in Firms & Field Experiments
Field experiment 2: Managerial incentives
Evidence on selection
Topic 3: Incentives in Firms & Field Experiments
Conclusions
Some broader lessons
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Introducing higher-powered incentives had substantial effect on
productivity (at least in the context of a given farm)
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Major increase in profitability
Broader implications (outside of the experiment)
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Selection of workers and managers into the firm
Inequality
Experimenting with incentives is useful for firms ñ finding
most profitable ways of doing business
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Education, Incentives, and Field Experiments
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Broader question: Can explicit, short-term monetary incentives
improve the school performance of pupils and/or teachers?
The underlying problems:
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Some pupils (classes, schools) clearly under-achieve
High returns to education, to completing the elementary
school or high school
Children are myopic
Lack parental background to push them to perform in school
What works?
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Levitt, List and Sadoff: The effect of performance-based
incentives on educational achievement: Evidence from a
randomized experiment
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One paper from a larger agenda of experiments on incentives
in education
Context: badly performing public high schools in Chicago
Heights (low-income, minority suburb)
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Only 20% of 11-graders meet the state standards
Less than a third meet the standards set by the school
Less than half of the freshmen eventually graduate
Policy motivation: desperately try anything
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Some distinct features
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Experimenting with money incentives to students or to parents
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Experimenting with a fixed rate or a lottery
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Parental input important as well
The family “should” redistribute transfers
But transfers from children to parents may be impossible
People tend to overstate small probabilities
Fairly long follow-up period
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Experimental design
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Subject pool: high-school freshmen in two public schools
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4 treatment and 1 control groups (equally sized)
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Pre-treatment period (data for selection): September
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Treatment period: October to May
Participants in T groups qualified for monthly money rewards
if they met the achievement standard :
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no more than one unexcused absence in the month
no all-day suspensions in the month
letter grades C or higher in all classes
Monthly rewards were independent
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Experimental design: reward structures
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2 ˆ 2 design
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parent ˆ student reward
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fixed reward ˆ lottery
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fixed reward: $50 for meeting the monthly achievement
standard
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lottery reward: 10 out of 100 names selected each month; if
they met the standard, they received $500
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lottery winners also driven home in a limo
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monthly informational meetings with incentivesed attendance,
feedback on the students performance ....
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Sample characteristics
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Experimental design: outcomes, student groups
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Achievement (dummy =1 if meeting the monthly achievement
standard)
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Also average grades, test scores, attendance, eventual
graduation
Expect differential effects: students on the margin of failing
most likely to be affected
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Predict the GPA based on observables
Threshold students: -0.75 to +0.25 GPA around the standard
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Effects visualized
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Treatment effects by student subsamples
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Treatment effects by reward types
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Were students gaming the incentives?
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Long-term effects
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Summary and of the results
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The money incentives work
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The effects are relatively modest, but concentrated among the
threshold students
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On the threshold, improvements in achievement from 0.26 by
0.1-0.15
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Both fixed and lottery worked (limitations?)
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The effects persist for 1 year after treatment
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Real limitations given by the students’ background (some can’t
achieve even if they want to)
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Other field experiments in plighted schools by List & Co
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Delayed rewards by 1 month ñ absolutely no effect
Rewards to student, parent, teacher:
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full reward to only one
1/3 reward to each
ñ individual award more powerful
Teacher incentives:
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large rewards (avg $4000) for the class meeting test score
standards
further framed as “loss” or “gain”
ñ far larger effects in the “loss” framing
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Policy discussion
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Policy discussion
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Does paying money to pupils for studying sound preposterous?
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Plausible criticisms
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It costs money
Money incentives drive out the intrinsic incentives
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In general, a real issue
Not in the context of the failing high-schools
Plainly repugnant
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Policy applicability: it costs money
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Does paying money to pupils for studying sound preposterous?
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Objective: improve the performance of kids
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What are the alternative policies?
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Policy discussion
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Does paying money to pupils for studying sound preposterous?
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Objective: improve the performance of kids
What are the alternative policies?
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reduce the class size
better teachers (i.e., pay teachers more to attract more able
people)
tutoring
Topic 3: Incentives in Firms & Field Experiments
Education, Incentives, and Field Experiments
Incentives vs other policies
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Pragmatic question: which measures buy more value for the
money?
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If the incentives bring the same improvement in performance as
the reduction is class size, for the same expenditure of public
money, which measure should an economist recommend?
Topic 3: Incentives in Firms & Field Experiments
Field Experiments: A Primer
Field Experiments: A Primer
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Becoming more widespread in academia, firms, public sector
Attraction:
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Truly experimental (random) variation in the intervention ñ
unambiguously causal inference
Easy to explain and interpret
Pilot projects
Topic 3: Incentives in Firms & Field Experiments
Field Experiments: A Primer
Basic design
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Treatment: An intervention the causal effect of which we are
studying
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Outcome(s) Y : Observable, measurable variable(s) of interest
potentially affected by the treatment
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Subjects: Unit level of the analysis (employees, customers,
divisions...)
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Treatment Group T : Subjects that receive treatment,
randomly selected
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Control Group C : Subjects that don’t
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Treatment Period T “ 1: Time when treatment in place
Topic 3: Incentives in Firms & Field Experiments
Field Experiments: A Primer
Estimator of the treatment effect
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Ideal setting: observations on both treatment and control
group, before and during the treatment period
pYT 1 ´ YT 0 q ´ pYC 1 ´ YC 0 q
Yit “ βDC ˚ DT 1 ` γC DC ` γT DT 1 ` pδXit q ` it
(7)
(8)
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Common shocks (e.g. macro shocks) don’t matter
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What if the common shocks interact with the treatment?
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Lack of the pre-treatment period, or of the control group, are
surmountable but less-than-ideal
Topic 3: Incentives in Firms & Field Experiments
Field Experiments: A Primer
Crucial Design Issues
1. A well-formulated hypothesis (grounded in theory) - will guide
the rest
2. Unit of analysis (workers, divisions, suppliers)
3. Control group: ideal, but ...
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The control group may react to not being treated
(contamination bias)
Difficult to prevent the control group from learning about the
treatment received by the treatment group
Separating T and C groups: may expose them to different
conditions
Switching units between T and C at exogenously given time
Topic 3: Incentives in Firms & Field Experiments
Field Experiments: A Primer
Crucial Design Issues Cont.
4. Randomization technique
5. Implementation
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Sticking to the protocol, ensuring compliance
Making sure the T group receives just that treatment, C
group is not “compensated” by other treatment
Topic 3: Incentives in Firms & Field Experiments
Field Experiments: A Primer
Randomization: context
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Purely experimental randomization
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Pilot project
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Oversubscription (public sector)
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Gradual phase-in: randomize the order
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Encouragement design
Topic 3: Incentives in Firms & Field Experiments
Field Experiments: A Primer
Ethics and Information
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Should subject be informed that they are part of an
experiment?
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Purely academic answer: NO.
Hawthorne effect (may render some experiments ineffective)
Ethical objections
People generally do not like the idea that they are being
experimented on
Compromises:
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Subjects informed they are part of a study (pilot project,
testing something new)
Subjects should not be harmed by the experiment
Option to withdraw (equal across T and C groups)
Topic 3: Incentives in Firms & Field Experiments
The Use of Field Experiments
Field Experiments: Limitations
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Short-term horizon: short-term responses (Shi (2010))
Broader effects difficult to test
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Selection effects (of course, one can design experiments
precisely to test the selection effects)
General equilibrium effects
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External validity
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Could be expensive
Topic 3: Incentives in Firms & Field Experiments
The Use of Field Experiments
Benefits
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Increasing firm profitability
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Majority of field experiments with firms showed ways to
increase profits
Do firms maximize profits?
Do firms aim to maximize profits?
How good are they at it?
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Testing new ideas (product designs, user experience, pricing,
compensation policies,...)
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Decisions based on hard evidence (“What works?”)
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Better public policies
Topic 3: Incentives in Firms & Field Experiments
The Use of Field Experiments
Just a Few Examples
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Piece rates at the English farm
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Google (about 10,000 per year): user interface, ranking of
searches and ads
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Humana: follow-up on patients released after heart attack
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What works in eliciting charitable donations (John List
experiments)
Public sector:
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British tax authority: Nudges to make taxpayers pay taxes on
time
Mexico’s PROGRESA
Topic 3: Incentives in Firms & Field Experiments
The Use of Field Experiments
Important Literature and Action
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John List and Uri Gneezy: The Why Axis (2013), book
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Bandiera, Barankay and Rasul: Field Experiments with Firms
(JEP 2011)
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Poverty Action Lab at MIT
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Urban Labs at the U Chicago Public Policy School
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Esther Duflo: Using Randomization in Develpment Economics
Research: A Toolkit (WP 2006)
Topic 3: Incentives in Firms & Field Experiments
The Use of Field Experiments
Final advice on the field experiments:
Do it.
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