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Best-Practices-Subject-Lines

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4/12/2016
Writing efficient
eMail Subject Lines
Tips & Tricks
(C) Yoda Learning Solutions
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Use reference tags
1) Person name, PO, Ticket No.
2) <status> tags
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1
4/12/2016
Use reference tags
1) Person name, PO, Ticket No.
2) <status> tags
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Fwd: CV for Job
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CV - Marketing Manager <reference: Rishikesh Mehta>
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CV - Marketing Manager <reference: Rishikesh Mehta>
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3
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Use reference tags
1) Person name, PO, Ticket No.
2) <status> tags
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March 2016 Travel Cost Approval Pending
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March 2016 Travel Cost Approval Pending <Important>
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March 2016 Travel Cost Approval Pending <Important>
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5
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Pitch Book v3.0 received <eom>
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Pitch Book v3.0 received <eom>
“end of mail”
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4/12/2016
Send Budget 2016-17 v3.0 <URGENT>
Emails may also be sent to 3rd parties who may not use Outlook
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Budget 2016-17 v3.0 resent <Ignore Previous>
Emails wrongly sent earlier
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Indicate purpose
Context
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Fwd: CV for Job
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4/12/2016
CV - Marketing Manager <reference: Rishikesh Mehta>
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Indicate timeline
Date, Duration, Deadline
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9
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Excel Training
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Invitation: Excel Training - Mumbai - 25 April 2016
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Invitation: Excel Training - Mumbai - 25 April 2016
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Indicate timeline
Date, Duration, Deadline
…another example
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New Tariff Chart
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New Tariff Chart pan India - effective 1 June 2016
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4/12/2016
New Tariff Chart pan India - effective 1 June 2016
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Indicate response type
Invitation, Approval, Go ahead, Cancel
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Social Media Strategy Meeting
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Request for Meeting - Social Media Strategy - Thursday
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14
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Invitation: Excel Training - Mumbai - 25 April 2016
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Approval needed: 3 days casual leave next week
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Invoice Copy attached - March 2016 despatch <for records>
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Reminders & Follow up
Reminder, Resent, Follow up
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16
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Reminder: March 2016 Travel Cost Approval Pending
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Sent again: March 2016 Travel Cost Approval Pending
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17
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Attachments
Version, Links
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Travel Requisition Form attached v5.2
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18
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Travel Budget 2016-17 <attachment>
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Obvious Don’ts
All CAPS, filler words, plain greetings
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4/12/2016
REMINDER: MARCH 2016 TRAVEL COST APPROVAL PENDING
It was nice to meet you
Hi
Greetings
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Searchability
Correct spellings, right keywords
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4/12/2016
Social Media Srategy Meeting
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Writing efficient
eMail Subject Lines
 Use reference tags
 Indicate purpose
 Indicate timeline
 Indicate response type
 Reminders & Follow up
 Searchability
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