OAK UNIVERSITY
SCHOOL OF BUSINESS
BBA210: BUSINESS ENVIRONMENT
LECTURER: Mr. Mpande, D
0973 688 100
CONSULTATION DAYS: Mondays & Wednesdays
Email: mpandedaniel.edu@gmail.com
Pre-requisite: NILL
Course Objective:
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To analyse the overall business environment and evaluate its various components in business decision
making. And provides an analysis and examination of significant contemporary ethical issues and
challenges existing throughout the professional business arena. Emphasis will be placed upon the manager’s
social and environmental responsibilities to a wide variety of stakeholders, including employees, customers
and the public.
Course Outcomes: On completion of this course, learners will be able to:
1. Familiarize with the nature of business environment and its components.
2. The students will be able to demonstrate and develop conceptual framework of business
environment and generate interest in international business.
Course Content
1. OVERVIEW OF BUSINESS ENVIRONMENT
1.0 Definition and characteristics of business
1.1 Importance of environmental scanning
1.2 Tools of environmental scanning; SWOT, PESTLE
1.3 Classification of the business environment
1.4 Components of the business environment
2. INTERNAL BUSINESS ENVIRONMENT
2.0 Types of organisation
2.2 Internal environmental factors
3. THE MICRO BUSINESS ENVIRONMENT
3.1 The task environment
3.2 The competitive environment; Porter’s Diamond Theory, Porter’s Five Forces,
4. POLITICAL/LEGAL ENVIRONMENT
4.1 Political ideologies
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4.3 Political risk and management of political risk
4.4 The legal environment and regulatory framework
5. ECONOMIC ENVIRONMENT
5.1 Economic Development
5.2 Resource and Product Markets
5.3 Macro-economic objectives
5.4 Infrastructure
6. TECHNOLOGICAL ENVIRONMENT
6.1 Sources of technology
6.2 Dynamism in technology
6.3 Impact of technology
6.4 Diffusion of technology
6.5 e-business
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7. SOCIAL AND CULTURAL ENVIRONMENT
7.1 Social and customs rituals and practices
7.2 Lifestyle patterns
7.3 Demographic issues
8. THE ECOLOGICAL ENVIRONMENT
8.1 The natural environment
8.2 Natural resource management
9. GLOBALIZATION
Method of teaching
3 contact hours every week (otherwise changes will be communicated)
Continuous Assessment……………………………………………50 marks
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4 assignments …………………………………………..….25 marks
Two tests ………………………………………..……….……15 marks
1 Quize …………………………………………….……………10 marks
Final examination …………………………………………………….50 marks
Total Marks ....................................................................................100 marks
TEXT BOOKS:
Francis Cherunilam: Business Environment: Text and Cases, 17/e, Himalaya, 2007.
Manuel G. Velasquez, Business Ethics: Concepts and Cases, PHI, New Delhi, 2009
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