Shijal Jayakam BBA A E-commerce Assignment Apparel Company Increases Average Order Value $13 With Website Redesign a.)Why was it necessary for Black n Bianco to change its website from generic premade template to custom design? Explain. Ans: Website templates have become ubiquitous over the past several years. Dozens of free website builder platforms are available to entrepreneurs, bloggers, and other professionals, and each of them offers hundreds, or even thousands of templates to choose from. As we have millions of templates online, so it is obvious that pre-made theme is used by many people. Thus, it is necessary for Black n Bianco to take advantage of custom eCommerce template. Pre-made eCommerce templates are available at affordable rates but it depends on who you purchase from. There are many questions arises while selecting pre-made eCommerce templates like: What’s their support like? Is there code clean? Do they chase the optional ecommerce development best practices? On the other hand, custom design has the advantage of custom functionality. Having custom theme Black n Bianco can simply custom elements taking help from developers to succeed in exact areas. Furthermore, following are some of the reason why Black n Bianco should change its website from generic pre-made template to custom design: 1. It’s whatever you want it to be No need for compromise when developing a custom website. Black n Bianco can build it to look and feel however you want. 2. Accurately reflects the brand You aren’t trying to fit a round peg into a square hole when you custom design your site. You are the only one with this design. Every aspect of that site is designed to reflect your brand and online goals. You can customize your site design to fit in with the rest of your Internet strategy. 3. You don’t have to worry about it If you don’t know anything about web design and development, hiring a professional to do it for you lifts the burden off your shoulders so you can concentrate on other things. To sum up, there are pros and cons to both generic pre-made templates and custom designs. Black n Bianco have to decide what makes sense for their business and budget. New sites may want to stick with generic pre-made templates until they have more wiggle room in their budget. Black n Bianco might want to create a custom design to ensure their online and offline branding align properly. b.) “Every company is unique so it is essential to use custom design than using premade template”. Justify Ans: Usually, online merchants are getting confused while developing an online business as they have to choose between readymade and custom ecommerce template development. However, both the options are different in processing, functions and outcomes. Choosing a readymade solution brings limitations and fails to delivers unique solution while custom solution is a step ahead in functionality and proves affordable too. Contemporary world has everything instantly. We have instant food, instant products, etc. Likewise, we have ready-made templates available for business people. We are in a hyperactive mode to get everything instantly. In the case of business and its promotion, we have to choose wisely. Readymade templates prepared as a model for your website’s framework and layouts in it. Out there on the internet, you have plenty of resources for a website is available. It is a platform where the designers already built a website layout and kept for your purchase. However, the templates have their weak point. Many people around this world consume the same template as yours. So you have to pay some more bucks to get that template. The greatest drawback in this template is, your skill in developing the website according to your business is lagging. There will be malfunctioning when the customer rate hikes to a certain point. Moreover, every business person has an intention to represent their brand online. However, the template fails to represent your brand in an online platform. However, these themes are pre-owned by another person. The coding in a template can be very basic. If you need additional coding, then you may have to purchase it. On the other hand, In this custom design, you have to approach a custom web design service. The moment you decided to go with the website you need not choose a template. You can design and put your creativity. You can build it from scratch and sculpt each part in your website. Only thing is you must own a domain name for your website. The understanding and identifying the needs of customers you can sculpt your website accordingly. You can prefer your heart willing layouts and colors to your website according to the business needs. Additionally, the very prominent thing for every website. This alone ranks your website in the search results. The SEO experts will develop your website easy friendly to the search results. So your website will get higher rank in the search results. This is absent in the choice of a readymade template. The custom themes will give you complete control over your website. It is a better way to manipulate your website on how your website must appear. You can also innovate ideas to brand your products. There are other ways to determine the differences between the two templates such as budget, brand name, purpose, timeframe, scalability and flexibility.
