PUBLIC
ESSB2473
RELATIONS
WRITING
Brochure Design:
Dunkin' Donuts
MADE BY: CHOKOCUPPY
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Introduction:
SPOOKY SPECIALS
Focused on Halloween-themed donuts
Introducing 5 new flavours for the
season
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Objective of the campaign.
PROMOTIONAL OFFERS
TARGET AUDIENCE
To advertise a limited time offer
To reach the target audience
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THEME FOR THIS
CAMPAIGN
THE THEME IS HALLOWEEN AND THE
BROCHURE IS TO PROMOTE A SEASONAL
PRODUCT DURING OCTOBER
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Content of the Brochure
Campaign
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Idea
and Concept
Holidays are the best time for
businesses to rake in sales
1. Narrow down which holiday
2. Find references online
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Content
3 things I want customer to notice
1. Flavours
2. Discount
3. Price
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Imagery
Used
LOTS OF SPIDERS!
Spiders
Goo
Pumpkins
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Colour
Main color used: Purple and Oranges
Colors of Halloween: Red, Yellow,
Oranges, Black
Why Oranges?
It relates to autumn season i.e dying leaves
Why Purple?
Appeal to younger audience
Replacing black
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STERRITON ELEMENTARY SCHOOL
Have A Spook-tacular Day!
THANK YOU :D