We need to provide a huge amount of time investment on the development or promotion of the
podcast, radio show and musical before we are officially gaining financial income. According to the
data that has been provided by Gaylita and Neil, there are several ways has been used already such
as creating a Youtube channel for showing various content and website for the company, there is the
foundation of putting the company into the internet. There are several suggestions to improve on
current action of the development in this report.
As I have mentioned above, there is a Youtube channel of the company that do not used frequently.
Nowadays, Youtubers can generate income by post videos which is one popular way for passive
income as well as increasing the awareness of the company on Youtube. There is one important
element needed to be mentioned which is tag, tag is important in all social media channel including
Youtube. People will look up video or information through tag in Facebook, Instagram as well as
twitter. Sometime choosing the right tag is essential but there is no limitation on the amount of tag
that you can have in one post or video.
As you can see these screenshots has been taken me on Youtube video, sometimes we tag things
that are related to ourselves or no tag at all on the content. This is a negative action because we are
limiting the target audience that has been followed us or comes from certain areas on Internet. By
this I mean, we can tag food or food blogging on Youtube along with the company and Coventry.
The radio itself is on a website called M-XCloud and it shows 9 people are playing it within 3 days.
These are the social media channel for the interact with others online as well as increasing the
awareness of the company.
This is the website for the company which contain all the details of the company and the application
for the events.
This is one of the post on Instagram that has tagged the interviewee as well as the city of culture. It
would be great if it has tagged Coventry or put down the location on the place that the interview
was taken.
Information above shows there is a possible expansion to allowed the people realise there is one
platform for art development from anywhere without limitation. We should started to with the
target audience before expand on the possible expansion on social media to attract more view.
There is a hierarchy structure of target audience along with the development of the company itself
on social media and the value of the company. The lowest part of the hierarch structure are the
people who lived Coventry and interested the city of culture as well as people who are listening to
radio frequently. The second parts of the hierarchy structure would be the people who lived United
Kingdom and interested in listening radio and the final steps would be worldwide audience who like
the shows.
In my opinions, there are several things that we can do to attract viewers through podcast, radio
show and musical output. Although there are events attract everyone who are interested in art now,
there are chance that we can have small competitions/workshop/production that associated with
radio, music or podcast for children to interact with children as well as spreading the radio shows.
This does not represented creating works that are specific to children but having them involved in
the production which is working with the school.
Also, we can ask guest to post our radio show’s link as well when we are interviewing the guest in
radio. This apply to the video shooting interview as well and we can find guest like president of the
music society in Coventry University which allowed us to work with student in Coventry University as
well as sharing view on music.
Vox pop can be used for asking people around Coventry about what kind of folk music that they like> need specific equipment for recording on the street/can do it on video shooting.
Radio drama can be held if there is an idea for work with various area in radio. Also if the company
own the copyright of the songs, you can create a playlist which a specific style on Youtube.
There is a chance that we could post section of the radio show or video shooting which has been
editing on social media. Meanwhile, there should some animation or illustration with the audio for
the radio show because it would unattractive if it just only audio on social media.
During the event, provide people with the leaflet which have the social media account or the radio
shows link which allowed them to show it to others and the company could invite people from the
events to the radio shows to speak about their experience on the events.
In conclusion, there are many ways to produce money from art and it is a time-consuming job for
attracting viewers but this is requirement to raise the awareness of the company. This allowed the
platform being see as well as helps more people.