Worksheet #1: Copywriting (30 PTS)
NAME: ______________________
FILL IN YOUR NAME. TYPE DIRECTLY INTO THE WORKSHEET. LEAVE THE QUESTIONS VISIBLE. FAILURE
TO FOLLOW THESE INSTRUCTIONS WILL RESULT IN POINT DEDUCTIONS.
1) What was your definition of copywriting before you took this class? Please write a thorough
description using complete sentences. (5 pts)
2) Read the definition of “copy”. Where do you most often encounter copy? What have you
noticed about the copy you find? Please write a thorough explanation using complete
sentences. (5 pts)
3) How do you interact with the copy you’ve described in #2? Do you read the copy carefully,
ignore it, or something in between? Is your response dependent on the type of copy and
where you see it? Explain thoroughly using complete sentences. (5 pts)
4) This worksheet discusses three critical aspects of copywriting: 1) Art; 2) Science; 3) Persuasion.
Discuss your strengths and weaknesses related to each of these areas. Again, please use good
grammar and write in complete sentences.
a) ART. (5 pts)
b) SCIENCE. (5 pts)
c) PERSUASION. (5 pts)