Uploaded by Emilio Brenes

Marketing Project

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The Thin-Film Solar Charger is a “state of the art” sustainable and reliable solar
charger. It is a new product to the solar charger industry attempting to gain market share and
spread its brand awareness by focusing on the hiker/adventurer niche market. The capital was
raised through a successful Kickstarter campaign and has already launched its first set of final
products.
“Solcore” differentiates from the competition by incorporating a revolutionary thinfilm technology that makes it extremely flexible and unbreakable. This product enables all
devices to be easily charged ‘on-the-go’ without the burden of the weight of a typical battery.
Its versatility and high functionality makes it an all-terrain power source that can be easily
accessed at any time during the day. The solar panel it’s one of the most reliable in the market
by offering the following features:
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Lightweight 250g solar panel
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Thin-film technology and flexible solar cells.
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Waterproof and unbreakable
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Low-light power generation (wavelengths 760nm-1200nm)
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Voltage stabilizing system that controls the power output
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Effective power absorption cells that turn off when the sunlight is insufficient
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Extreme temperature tolerance (-20℃ to 50℃)
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Fully charges Apple and Samsung products in under 2 hours
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Compatible with 95% of mobile, tablets and other electronic devices
To seize all the sunlight received through the day the solar panel can be
complemented with a luxury battery that stores all the surplus energy. This is a convenient
accessory to meet your energy in the night. The battery offers:
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A capacity of 10000mAh
Fully recharges iPhones and Androids up to 3 times
Can be fully recharged in 5 hours
The standard “Solcore” bundle comes in black and forest camouflage colors and
includes a solar panel, USB cable and four shackles at a price of AU$129. With the addition
of the luxury battery, the bundle price comes up to AU$169. The product is delivered directly
by the manufacturer to avoid intermediary costs. The state of the art technology, innovation
and good quality materials are reflected in the price of the product to position the brand as
one of the premium choices in the market.
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